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Reputation Management

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

April 2, 2014 by Jennifer Jones

Cause marketing.

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

11 Things You Should Not Post Online

April 1, 2014 by Lida Citroen
6

Do not post.

Sometimes, in the rush to share breaking news or a funny thought, many people are doing harm to their personal and company brands and reputations. I see many of these instances, and the results can be devastating! As you navigate the online conversation, here is a short list of things NOT to post online.[read more]

Eight-Step Process to Clean-up Your Online Reputation

April 1, 2014 by Gini Dietrich
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clean reputation / shutterstock

Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings, so when someone Googles you, they find all of these negative things said about you that might be 100 percent false. Cleaning up your online reputation is now a very real thing, and the proper process goes a little like this.[read more]

Why Review Sites are a Must for Travel Marketers

March 30, 2014 by Frederic Gonzalo

Travel Marketing and Review Sites

When asked how consumers rate review sites as an information source, an impressive 46% stated review sites as their most important source for choosing their accommodation. 28% mentioned a property’s website and almost 20% said friends and relatives.[read more]

Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

What You Need to Know when Selling to the CTO

March 28, 2014 by Joellyn 'Joey' Sargent

How to get this CTO to buy in / shutterstock

Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.[read more]

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So, Your Website Has Been Hacked... Now What?

March 27, 2014 by Randy Milanovic

What to do when you get hacked.

Limit crimes of opportunity – keeping current backups of your website can prevent hacking and minimize the damage all at the same time. No site is completely immune to unauthorized access, but taking a few simple steps is all that's needed to ensure that you aren’t an easy target.[read more]

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

March 26, 2014 by Matthew Peneycad

NY Times’ ad blunder.

When the New York Times story ran about the Malaysia Airlines plane being found, there was an unfortunate ad placement being served. The Apple iPad Air ad was showcasing ‘the unique ways people are using iPad around the world’, and it showed SCUBA divers using the iPad – as they would – underwater.[read more]

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Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

March 25, 2014 by Tom Liacas

Online dialogue.

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.[read more]

How to Humanize Your Emails to Make a Real Impact

March 24, 2014 by Jason Verdelli
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Email and the Human Touch

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully.[read more]

6 Tactics For Getting More From Your Press Release Campaigns

March 22, 2014 by Julia McCoy
1

Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to go to a book signing, listen to a newly released album, and most importantly, visit your website.[read more]

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Using Selfies in Social Media Marketing

March 21, 2014 by Andrew Hutchinson
4

Selfies in social media marketing.

There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so.[read more]

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Positive Negativity: What to Do When People Say Bad Things About You Online

March 20, 2014 by Randy Milanovic
4

Negative review.

No company has a perfect track record on every count, and buyers will be largely forgiving if you regularly provide great products or service and are quick to resolve the problem when you haven't. Develop a reputation as a company that can be trusted, and legitimate negative reviews shouldn't be much of a threat to your business.[read more]

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Key Weapons for Fighting Social Media Wildfires: Crisis Experts Weigh-In

March 17, 2014 by Chris Syme

Social media wildfire.

Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, “what is the most important weapon you need to fight a social media crisis?”[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

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Guard Your Social Business Future from Mistakes of the Past

March 17, 2014 by David Goehst

Social reputation

How can one’s social reputation gain momentum after Google displays nasty information about past business dealings you had little, if anything, to do with? Can you really release demons from your past debaucheries and build future businesses on social media platforms based off past mistakes? You can – and here’s how.[read more]

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3 Notes on Being More Human and Building Your Brand in Social Media

March 15, 2014 by Andrew Hutchinson
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Be more human!

People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is representative of a person at the other end.[read more]

Yelp's Algorithm Will Be Its Downfall

March 14, 2014 by Ezra Chasser

Yelp's algorithm.

It goes without saying that reviews tend to skew negative, right? Far more people run to TripAdvisor or Amazon after a terrible experience than an amazing, or even satisfactory, one. Yelp's algorithm that automatically decides which reviews are good or bad has created a toxic environment of trolls and fake reviews.[read more]

It’s Not Your Social Media Strategy That Sucks, It's Your Business Strategy

March 12, 2014 by Ben Heyman

Your business strategy sucks.

Maybe it is time to rethink what your business stands for. You could tweak what you do on social media but you cannot truly rock it if your business goals and values are not aligned. The customer and customer experience has to come above all. It might be more costly both in time and resources.[read more]

 
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