Reputation Management posts, articles, and infographics | Social Media Today
Sign up | Login with →

Reputation Management

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

US Airways: From #EpicFail to a Solid Lesson in #H2H

April 18, 2014 by Bryan Kramer
3

H2H in action

US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

exclusive

Letting the Domino's Fall Where They May

April 17, 2014 by Lou Cimaglia

Domino's is taking a chance (credit: Domino's)

"We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.[read more]

exclusive

Four Reasons to Not Outsource Your Social to Agencies

April 15, 2014 by Lola Olson

Who's in charge of your social media?

Agencies can do a lot for businesses, including using their collective expertise in social networks to advise businesses on the best practices for approaching marketing. But an agency should never completely take over your social media presence for the following reasons.[read more]

exclusive

What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
2

Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

exclusive

Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
2

Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

The 10-60-30 Rule of Social Selling

April 12, 2014 by Mic Adam

Social Selling

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.[read more]

exclusive

Accepting Accidental Narcissism

April 10, 2014 by Kimberley Brind

Narcissism, or social media marketing? / shutterstock

Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.[read more]

exclusive

#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

Success in the World of Social Media: What Really Matters Most?

April 7, 2014 by Robert White

 Social media success?

Social media can, of course, be a tremendously powerful and effective tool to enhance a company’s reputation and to gain market share. By engaging with and enabling clients in a thoughtful, respectful and meaningful way in the online world, you can help create with them a genuine community.[read more]

One Loyalty Program Coming Right Up: Your Step by Step Guide

April 6, 2014 by Jody Biagini

Loyalty Programs

Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.[read more]

exclusive

Drawing the Line: When Live-Tweeting Becomes an Epidemic

April 5, 2014 by Katie Parr

Live-Tweeting Epidemic?

 

When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter?[read more]

exclusive

Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

April 2, 2014 by Paul Dunay

online communities

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. Panelists included Vanessa DiMauro,Tamera Rousseau-Vesta, and Nathan Roth.[read more]

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

April 2, 2014 by Jennifer Jones

Cause marketing.

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.[read more]

exclusive

Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

11 Things You Should Not Post Online

April 1, 2014 by Lida Citroen
6

Do not post.

Sometimes, in the rush to share breaking news or a funny thought, many people are doing harm to their personal and company brands and reputations. I see many of these instances, and the results can be devastating! As you navigate the online conversation, here is a short list of things NOT to post online.[read more]

 
Logo