Mobile Apps

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

Trying out Vine for Android? It's works fine but still has a few kinks. The best way to find people on the Vine Android App until the search feature is added and bugs are worked out is by locating another user you can follow who may have a first or second association with your intended target. Call up their profile. Locate your intended targets through their account.[read more]

The FTC recently updated their guidance on disclosures in digital advertising to take social media and mobile requirements into account. Check out these clear right vs. wrong examples.[read more]

Social media "Giants"

The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.[read more]

With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic illustrates how responsive design allows marketers, designers, and developers to create a single website for their content that adapts to any device on the market. The video also highlights some key benefits of this design concept.[read more]

Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network. Social Media Recruiting Topics Discussed:  The...[read more]

Facebook and Google are battling to purchase Waze, a start-up that uses crowdsourced traffic reports to help you on your way. Waze may also be the way to jumpstart location-based advertising and grow mobile ad revenue fast. But which giant will pay more for the risky bet of "synergy?"[read more]

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.[read more]

iPhone photo apps

I love the creative freedom that my iPhone provides. And nowhere is that freedom better expressed than in photography. I’m sure you’re quite familiar with Instagram and the creative filters that go with it, but if you really want to “go pro” with your mobile photography, grab these five iPhone apps.[read more]

With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.[read more]

It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy.[read more]

As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don’t seem to translate that and make the leap to apply that to their own business presence online.[read more]

SoLoMo

In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.[read more]

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers. Check out these 50 facts on mobile marketing in the presentation below by HubSpot, and see if you still think you have time to wait to develop your mobile marketing strategy.[read more]

Digital statistics for Mother's Day

Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.[read more]

Google Now has finally come to the iPhone and iPad. In an officlal blog post, Google announced that the popular app and service, previously only available to Android users, is now available on the iOS platform as part of an update to the Google Search app for iPhones and iPads.[read more]

What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue? Let me fill you in. SnapChat is a relatively new app that is taking the world by storm.[read more]

Questions and answers with the FTC about changes to the COPPA rule, from the recent Children's Advertising & Online Privacy Conference 2013. The chat was hosted by Liisa Thomas (Partner, Winston & Strawn LLP), with FTC representative Mamie Kresses joining via Skype. The pair discussed many of the upcoming changes to COPPA that consumers, businesses and child safety advocates need to know about in order to comply with the changing law.[read more]