Mobile Apps

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.[read more]

iPhone photo apps

I love the creative freedom that my iPhone provides. And nowhere is that freedom better expressed than in photography. I’m sure you’re quite familiar with Instagram and the creative filters that go with it, but if you really want to “go pro” with your mobile photography, grab these five iPhone apps.[read more]

With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.[read more]

It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy.[read more]

As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don’t seem to translate that and make the leap to apply that to their own business presence online.[read more]

SoLoMo

In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.[read more]

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers. Check out these 50 facts on mobile marketing in the presentation below by HubSpot, and see if you still think you have time to wait to develop your mobile marketing strategy.[read more]

Digital statistics for Mother's Day

Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.[read more]

Google Now has finally come to the iPhone and iPad. In an officlal blog post, Google announced that the popular app and service, previously only available to Android users, is now available on the iOS platform as part of an update to the Google Search app for iPhones and iPads.[read more]

What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue? Let me fill you in. SnapChat is a relatively new app that is taking the world by storm.[read more]

Questions and answers with the FTC about changes to the COPPA rule, from the recent Children's Advertising & Online Privacy Conference 2013. The chat was hosted by Liisa Thomas (Partner, Winston & Strawn LLP), with FTC representative Mamie Kresses joining via Skype. The pair discussed many of the upcoming changes to COPPA that consumers, businesses and child safety advocates need to know about in order to comply with the changing law.[read more]

linkedin for mobile

The typical workday extends well beyond the traditional 9-5 at the office these days. Whether you're just looking to manage your business and contacts on the go, a professional ninja, or just trying to get ahead of the game, mobile professionals look to LinkedIn regardless of location.[read more]

Welcome to the beginner's guide to Twitter! If you’re new to Twitter, looking to get started or just here to brush up on some of the fundamentals of the site, you’re in the right place. In this guide, we’ll take a look at the various features that make Twitter such a unique social network, and what it has to offer you personally and business wise.[read more]

new twitter app: ribbon / shutterstock

San Francisco payment startup Ribbon unveiled a new feature this week that enables consumers to find products or services for sale through Twitter, and purchase them without ever having to exit their feed. By not directing users to a third-party site, it may be possible to increase conversions.[read more]

Advertising on mobile devices is quickly becoming one of the most effective ways to reach customers. With the implementation of voice recognition, the capabilities of mobile advertising have hit a whole new dimension.[read more]

Tech journalists are busy nowadays. With the launch of Vine a lot of buzz was generated in the market and people are going crazy over it. Everyone is busy creating videos and sharing them.[read more]

organizational mobile apps

If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you: here are my top five organizational mobile apps.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]