Geolocation

With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.[read more]

A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. The growth of Social Networking in Real Life (SNiRL) has been about helping people actually do stuff with their friends. We're bombarded by an unending stream of information about events, and communities where we might spend our free time.[read more]

In this article, local search engine optimization will be studied in detail to provide a better understanding of this valuable marketing method to local businesses. If there is no location specified, but the business has a local presence on the internet, then Google will limit listings displayed to those within the proximity of the person searching.[read more]

In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements.[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Google Plus offers many benefits to any organization. It yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Considering it’s all free, can you afford not to use it?[read more]

HipLogiq

“Direct mail celebrates a 98% failure rate. We can drive a furniture store to a 46% conversion rate with 116 new prospects, or a restaurant to a 25% conversion rate with 900 new prospects,” says Bernie Perrine, CEO of HipLogiq and one of the founders of Kinko’s (now FedEx Office). “From a marketing standpoint, there hasn’t been an event like this.”[read more]

What would it feel like if our phones were designed around us, not our apps? Today, Facebook has revealed a new integration on Android devices that puts social network updates directly on the home screen. It's a family of apps called "Home" that looks to help you stay connected with people, not apps, making your phone friendlier. So did Facebook actually introduce a new phone?[read more]

Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike.[read more]

The shift away from the “traditional” search engine portals in favor of mobile-friendly alternatives will likely continue to grow apace as mobile device usage outstrips that of desktops and PCs. For companies that want to get found in today’s mobile environment, here are some quick tips to optimize your business for local search.[read more]

The mobile search market is experiencing explosive growth having increased by over 200% in 2012. Google has managed to transform all its products into a unified "mobile-first" platform. At the same time, Google is making a push to streamline all its products to be optimized for the rapidly growing mobile market.[read more]

It's a new world order. Social, mobile and online technology today has redefined how proximity inhibits our abilities to connect with anyone, anywhere, anytime. When conversations are as authentic as they are face-to-face, you can find friends around the globe.[read more]

marketing/shutterstock

For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.[read more]

We are about 18 to 24 months away from an augmented reality. Google’s Project Glass has gotten a ton of hype recently and for good reason. Soon enough we will not be stumbling around like zombies texting with our heads down, stepping into busy streets, slamming into pedestrians and possibly running into bears.[read more]

For example, data supported advertising enables consumers to enjoy a more relevant and useful advertising experience while allowing advertisers to better reach their desired targeted audience. This model of using data is the foundation of a vibrant ecosystem that has helped the advertising industry flourish while the mobile and Internet industries rapidly evolve.[read more]

Facebook's social search engine is yet another example of the future of advertising. If Facebook’s Graph Search takes off, it will present a huge opportunity for SMBs to grow their businesses through integrated digital marketing. Businesses will have to create content worth engaging with.[read more]

While so much of marketing is the exclusive purview of big brands, there is plenty of opportunity for small businesses to take advantage of the free marketing channels available to them. With the right tools, some planning and a bit of creativity, a small business could quite easily run a high-value, multi-channel campaign.[read more]

Shutterstock

Lessons in Twitter journalism, brand marketers see a 40% happier 2013, "the social media capital of the universe", and more.[read more]

Companies are hungry for better social media tools to engage their constituents. Here's a list of five features key to delivering on a social media strategy.[read more]

Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing...[read more]

Mobile Marketing

Will marketers use location-based advertising to help their mobile marketing efforts? A Q&A with tech writer Bruce Roberts.[read more]