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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

Location Analytics Delivers Geographic Insights

March 4, 2014 by Mark Smith

location analytics

Adding geographic and location context to business information enables organizations to optimize the activities of people that use the information. In our latest benchmark research on location analytics two out of five (41%) organizations said it is very important to have information about location to improve processes and performance.[read more]

Could the Future of Mobile Ads Lie in Apple's Location Services?

February 26, 2014 by Will Scott

Future of Mobile Ads?

Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.[read more]

21 Ornaments to Hang On Your Website

December 22, 2013 by Barry Feldman

Website Ornaments

Do you think your your website stagnated a bit? Oh sure, your blog or news section gives it a sprinkling of newness each time you post, but you should be doing more than simply expanding your content. You should actually be actively promoting it.[read more]

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Which Media Will Have Maximum Impact This Holiday Season? [INFOGRAPHIC]

November 10, 2013 by Melissa Thermidor
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Holiday Media Impact

It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount. Advertising budget allocation will play a major role in determining the profit from this holiday season, and whether it ends with a boom or in gloom.[read more]

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How Facebook's Graphic Search Can Help You Find Places

October 22, 2013 by Mark Scott

Online services and social networking sites have changed the whole way we engage in our day to day activities. Sites like ebay and Bidgrid have made it easy for you to get hold of your favorite products at affordable prices. On the other hand social networking sites like Facebook and Twitter have taken the level of socialising a notch higher.[read more]

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Social Startups: StormPins Harnesses the Power of Social Media for Emergencies

October 9, 2013 by Shay Moser

Launched only months after Hurricane Sandy, StormPins connects communities and their citizens through social media to pinpoint the location of severe weather, traffic, and crime. “Most people don’t follow their city on social media, and even fewer will download an app from police, fire, or a power company, but they will report relevant information via social networks."[read more]

Using Big Data and Small Data to Optimize Social Media Marketing

October 8, 2013 by Roope Heinilä

Big Data, big profits?

The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.[read more]

Foursquare Draws Potential Investors

September 20, 2013 by Elizabeth Kent

In 2011, investors gave Foursquare a value of $600 million. Unfortunately, up until now, Foursquare has failed to deliver on predictions of their success, bringing in only $2 million for sales in 2012. The company was able to continue testing their business model by raising $41 million in investments in April, and with a new, widely popular advertising strategy,[read more]

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Social Startups: Way Way Points You to the Most Popular Places

September 18, 2013 by Shay Moser
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The Way Way app ranks places according to one unique metric extracted from social data: popularity. “It is a simple and trustworthy measure, given the social nature of the signal captured. People that check in to a place on Facebook or take a picture on Instagram do so because there is an element of pride in sharing their location with their friends and followers,” says co-founder, Thomas Repelski.[read more]

What You Didn't Hear at the Apple Keynote: iBeacons

September 16, 2013 by Douglas Karr

What's iBeacon all about?

The last Apple presentation seemed to get a bit of a lukewarm reception. Apple’s design is both a blessing and a curse: if Apple doesn’t release a big product or design change, the audience grumbles. With the latest keynote, one of the quiet mentions that was overlooked was a product called iBeacons.[read more]

How Our Flying Experience Is Changing [INFOGRAPHIC]

September 8, 2013 by Frederic Gonzalo

Changes in Travel

 

Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 – an increase of around 800 million over 2011![read more]

Should We Take the Time to Unplug From Technology?

September 7, 2013 by Adrian Snood

Getting Away From Technology

Technology has changed our working practices and now allows us to be connected 24/7. We can Skype and email or Tweet work colleagues at weekends, but is there a danger having connectivity readily available hinders our efforts to gain a better work/life balance?[read more]

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Socially Stephanie: Social Advertising

September 6, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, I am a family lawyer. Previously I have spent a lot of money on Google Adwords, but recently I noticed the price increasing like crazy. I don't want to give up on Google Ads, but I do want to redistribute some of my budget into social advertising. Any ideas?"[read more]

The Smart Device Revolution Is Just Beginning

August 15, 2013 by Paul Gillin

I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. It’s a terrific idea and another example of how the Internet of things is going to transform so many markets.[read more]

Klout: The Online Standard of Vanity?

August 7, 2013 by Brenda Somich
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I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it that makes our Klout monitoring so addicting?[read more]

The Google Carousel: Another Reason to Claim Your Google Places Listing

July 25, 2013 by Neal Vora

Google Carousel: get local

Over the past few months Google has been releasing what’s been dubbed as the “local carousel” as a new way of displaying local search results for various search terms. Data-rich listings continue to be made more prominent as Google looks to improve the quality and utility of search results for users.[read more]

Google's New Local Search Feature Can Be Good for Local Business

July 21, 2013 by Joseph Ruiz

Google is giving more weight to local detail in certain search categories, I expect the list will continue to evolve. Local businesses have an opportunity to show up in category results; however, it is important for businesses to maximize their local Google presence.[read more]

SoLoMo Case Studies

July 9, 2013 by Joseph Ruiz

Samsung partnered with Angry Birds in an effort to maximize the capabilities of the TV experience in the stores. The goal was to get consumers to the store to play the game on the new TV. JiWire was the mobile technology platform chosen to deliver location-specific ads to consumers near certain retail stores. Ads contained important information like the name and address of the retail store.[read more]

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The Best iPhone Productivity Apps of 2013

June 10, 2013 by Joshua Leatherman
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Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

 
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