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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

Monitoring Social Media to Prevent a Crisis

April 21, 2014 by Chris Syme

Monitoring social media.

What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

The 10-60-30 Rule of Social Selling

April 12, 2014 by Mic Adam

Social Selling

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.[read more]

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It’s Time to Demystify Big Data Tools and Platforms

April 11, 2014 by H.O. Maycotte

Demystifying Big Data / shutterstock

Truth is, big data is only useful if you ask it the right questions. And not every big data tool will properly decipher the right answer, either. Here are the four big data platforms, tools and terms currently dominating the industry — and likely being misused or confused.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

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The Internet Marketers Survival Guide for 2014

April 7, 2014 by Seth Rand
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Internet marketers survival guide.

As of 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

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So, Your Website Has Been Hacked... Now What?

March 27, 2014 by Randy Milanovic

What to do when you get hacked.

Limit crimes of opportunity – keeping current backups of your website can prevent hacking and minimize the damage all at the same time. No site is completely immune to unauthorized access, but taking a few simple steps is all that's needed to ensure that you aren’t an easy target.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]

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Key Weapons for Fighting Social Media Wildfires: Crisis Experts Weigh-In

March 17, 2014 by Chris Syme

Social media wildfire.

Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, “what is the most important weapon you need to fight a social media crisis?”[read more]

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SMToolbox: Gain a Competitive Edge with Insights from Rival IQ

March 16, 2014 by Steve Rayson
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Tracking competitor activity is a key part of any competitive strategy. However, keeping track of such activity, especially over different social media channels, can be complex and time consuming. This week in SMToolbox, we take a look at how Rival IQ helps you gain an edge by helping you understand your competitive landscape.[read more]

Are You Paying More Attention to Your Privacy?

March 15, 2014 by Edward Boches

Snowden and Internet Privacy

Who knows you’re here right now? Who knows what you are doing? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your IP address. Does that matter to you?[read more]

Guilty by Association: Why You Should Get Rid of Fake Followers

March 14, 2014 by Jasmin Kesmez

Get rid of fake followers.

Having a large Twitter following has been commonly perceived as having influence and notoriety. However, in recent months many people with large followings have been put under a magnifying glass and accused of illegitimately bumping up their numbers.[read more]

Social Support Fails [CARTOON SERIES]

March 8, 2014 by Hanna Johnson

Social support fails.

Contrary to some perceptions, social support doesn't mean responding to customer service issues in 140 characters or less on Twitter. Rather, it means using social technologies to meet your customers wherever they're experienceing friction with your products and services online.[read more]

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Discover, Curate, Amplify and Measure the Most Engaging Content About Your Brand

March 6, 2014 by Chad Pollitt

The most engaging brand content.

Never in the history of PR and marketing has it been easier to discover, identify, amplify and measure earned media than it is now. Dozens of software tools are now available to brands to do just that. However, one such tool, inPowered, stands out above the rest.[read more]

 
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