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Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast)

January 22, 2014 by Alan Rosenblatt
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Social Advoacy & Politics column.

If your organization produces content, you have to curate it. Just as an art museum curator determines where to hang the art, what art to hang around it and how to light it all, a content curator must also arrange the content across those many channels, pairing it with the right hashtags to shine a light on it.[read more]

5 Tools Everyone in Social Media Should Be Using

January 16, 2014 by Ben Harper
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social media toolbox / shutterstock

There are literally thousands of social media tools that are worth investigating these days; however, these five are all essentials that you must have in your locker ready to use when you need them. They make our job a lot easier here, and I'm sure they will for you too.[read more]

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Newsweek Article French-Bashing Stirs Lion Share of Social Roar

January 10, 2014 by Candida McCollam

Newsweek's French-bashing.

Journalistic research utilizing a social media platform like NetBase can be blustery and flamboyant—especially when global journalists clash. This now is the case with the Franco-American social firestorm sparked by Newsweek reporter Janine di Giovanni in her recent article “Fall of France” published last week by the online magazine.[read more]

How to Create a Social Media Listening Dashboard

January 7, 2014 by Marcela De Vivo
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Social media listening dashboard.

When you’re actively sharing content to social media, a good social dashboard is essential in helping you find excellent content to share. Here is a step-by-step guide to creating an awesome social listening dashboard. Start by adding alerts for: major keywords, your brand name, and competitors.[read more]

Two Predictive Analytics Capabilities for Content Marketing

November 25, 2013 by John Bell

Time to update your predictive analytics tool?

It's time to look forward with predictive data, not just sort through what happened yesterday. We want something that can help predict content marketing success. There are some interesting companies focused on mining emerging data for predictive trends. This will clearly be a big growth area for social data.[read more]

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Which Media Will Have Maximum Impact This Holiday Season? [INFOGRAPHIC]

November 10, 2013 by Melissa Thermidor
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Holiday Media Impact

It’s that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount. Advertising budget allocation will play a major role in determining the profit from this holiday season, and whether it ends with a boom or in gloom.[read more]

Use Twitter as a Newspaper

October 22, 2013 by Brent Pohlman
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Twitter: the new newspaper? (adamr/FreeDigitalPhotos.net)

If you approach Twitter like a newspaper and use a tool like Hootsuite or TweetDeck, you will see Twitter in a new light. The main difference between Twitter and a traditional newspaper is that this news service is interactive and requires your input and readers to make it an effective platform.[read more]

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Cloud Computing, Social, and Mobile Take Center Stage at Connections 2013

September 17, 2013 by Kevin Mullett
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Technological Innovation

Let’s face it, if you are going to commit time, and expenses, to travel to a user conference, or send employees, expectations are going to be high. Based on the ExactTarget Connections pre-conference alone, the expected 6000 attendees will have their expectations exceeded.[read more]

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Social Startups: Oktopost is the Magic Bullet for B2B Content Distribution and Measurement

September 4, 2013 by Shay Moser
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A perfect example of how Oktopost fulfills B2B needs is with the story of one of its clients. A big data company decided to use Oktopost based on a live pilot that was developed to promote a webinar. “With Oktopost, it took just 40 minutes to setup the webinar social campaign that included LinkedIn and LinkedIn Groups, Facebook and Twitter,” says Kushner.[read more]

Social Media Marketing: Keep It Simple (But Not Too Simple)

July 25, 2013 by brian costea

Social connections / shutterstock

Ultimately, social media marketing is all about making a human connection with someone. When a person likes or follows your brand, they have decided to enter your personal space and embrace you. It’s absurd to imply that the only thing that matters is how much money a customer is spending.[read more]

The Ultimate HootSuite Guide: One Dashboard to Manage Your Social Media and Teams

June 19, 2013 by Niall Devitt
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Comprehensive HootSuite Guide

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.[read more]

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The Best iPhone Productivity Apps of 2013

June 10, 2013 by Joshua Leatherman
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Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

What is Smarketing? And How To Put It to Work for You

May 24, 2013 by Aaron Rains

If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.[read more]

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The Marketing Toolkit for Startups On a Budget

May 9, 2013 by Steven Shattuck

Nutshell

Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads. Even fully-funded startups would be wise not to invest too much in an expensive, agency-designed website or a powerful marketing automation solution.[read more]

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The Defeat of Toomey-Manchin: Senators Voting 'No' in Netizen Crosshairs

April 27, 2013 by Candida McCollam

Since last week's defeat of the Toomey-Manchin gun control bill, social media sentiment tracking shows the public is taking aim at foes of the bill in support of background checks.[read more]

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9 Questions to Ask When Choosing a Social Media Software

April 24, 2013 by Taylor Hulyk
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Social media software questions (Photo: Flickr's Diamond Farrah)

Choosing social media management software for your agency or company is a difficult task. Ask lots of questions, and don't feel bad about it. Here are nine things to think about before you get on the phone with salespeople and schedule demos.[read more]

The Silver Bullet for Effective Social Media Measurement

April 11, 2013 by Jeff Berezny
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There are countless social media measurement platforms out there, but unfortunately none of them will be your silver bullet. Six reasons why.[read more]

Top 10 Social Media Management Tools

April 9, 2013 by Daniel Zeevi
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social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

How Does Google Make Money From Mobile? [INFOGRAPHIC]

March 26, 2013 by Daniel Zeevi
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The mobile search market is experiencing explosive growth having increased by over 200% in 2012. Google has managed to transform all its products into a unified "mobile-first" platform. At the same time, Google is making a push to streamline all its products to be optimized for the rapidly growing mobile market.[read more]

Make The First Move With Customer Service

March 26, 2013 by Joshua March

Customer service social media

Customer service has reached a stage where the focus is on real engagement, not just listening. But what must still take root is the idea that companies should reach out proactively as soon as customers show signs of dissatisfaction or need for assistance, rather than waiting for them to get in touch.[read more]

 
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