Channel Dashboards

smarketing/shutterstock

If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.[read more]

Nutshell

Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads. Even fully-funded startups would be wise not to invest too much in an expensive, agency-designed website or a powerful marketing automation solution.[read more]

Since last week's defeat of the Toomey-Manchin gun control bill, social media sentiment tracking shows the public is taking aim at foes of the bill in support of background checks.[read more]

Social media software questions (Photo: Flickr's Diamond Farrah)

Choosing social media management software for your agency or company is a difficult task. Ask lots of questions, and don't feel bad about it. Here are nine things to think about before you get on the phone with salespeople and schedule demos.[read more]

There are countless social media measurement platforms out there, but unfortunately none of them will be your silver bullet. Six reasons why.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

The mobile search market is experiencing explosive growth having increased by over 200% in 2012. Google has managed to transform all its products into a unified "mobile-first" platform. At the same time, Google is making a push to streamline all its products to be optimized for the rapidly growing mobile market.[read more]

Customer service social media

Customer service has reached a stage where the focus is on real engagement, not just listening. But what must still take root is the idea that companies should reach out proactively as soon as customers show signs of dissatisfaction or need for assistance, rather than waiting for them to get in touch.[read more]

Klout business tools

Klout is starting to roll out a set of complimentary tools for businesses that will help them identify key influencers engaging with their brands in social media. Klout helps measure influence based on the ability to drive action on sites like Facebook, Twitter and Google+.[read more]

If you've downloaded Facebook's Insights data and been baffled by what matters and what doesn't, read this. Here, we examine which data really matters - and tell you exactly which columns to find it in your Excel spreadsheet.[read more]

Google caused quite the uproar yesterday when they announced Google Reader will be shut down in the beginning of July. If you're a content curator or just an avid Reader fan, this could pose a really big blow to your productivity and the discovery system you've spent all that time constructing. So what is the best alternative to Google Reader out there?[read more]

Ricardo Garza / Shutterstock.com

With these top concerns in mind it’s critical that marketers and PR professionals don’t head into SXSW thinking it’s a fun break from the norm; it’s really more of a highly entertaining test to see how good you are. How well aligned are the analytics and automation solutions you’ve already adopted and put in place?[read more]

When shopping for the ideal dashboard to implement social media marketing for your business, there are several key factors to consider. A good dashboard can increase customer engagement, monitor your brand and measure the results of your marketing campaigns.[read more]

star field/shutterestock

When we think of the average SXSW attendee, let’s be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending panels about the hottest social platforms and digital campaigns – but I was mistaken.[read more]

As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? Because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.[read more]

Companies are hungry for better social media tools to engage their constituents. Here's a list of five features key to delivering on a social media strategy.[read more]

Now, brands are expected to address issues as they arise online. While this is great for the customer, many brands are left feeling uneasy about this change. Here are some thoughts on developing Customer Service on Social Media[read more]

Twitter/Shutterstock

While there was an abundance of exciting stories that came out of the London Games this year, one of the most unique was that of Twitter itself. Over the 16 days of competition, Twitter drew over 150 million tweets. The world watched together and reacted together, with the site providing an important outlet for users to collect and exploit data.[read more]

goal/shutterstock.com

Post outlines Nielsen CEO's call for social media and earned media ROI and asks audience for their input on dashboard usage.[read more]

Andy Davies / Shutterstock.com

As entrepreneurs, we need to focus on the things that we do that are unique and present those features to users in the place and perspective where they are most likely to need them. Designing a better mousetrap can be a lofty goal on its own, but is often only the beginning of the process...[read more]