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5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

April 14, 2014 by Irfan Ahmad

Before publishing your blog post check these things.

Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.[read more]

Understanding Social Media in China in 2014

April 14, 2014 by Simon Kemp

Internet penetration in China

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.[read more]

Retailers Love Millennial Women [INFOGRAPHIC]

April 14, 2014 by Vibhushan Waghmare

Millennial women and shopping

With an estimated purchasing power of $2.45 trillion worldwide by 2015, it’s no surprise that the millennial generation has become the most sought-after target segment for Internet retailers. But retailers are particularly interested in millennial women, who bring in the highest volume of referral traffic to their e-commerce stores.[read more]


Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

April 13, 2014 by Barry Feldman

Personal branding.

Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.[read more]

Rise of Social Media in Ecommerce [INFOGRAPHIC]

April 11, 2014 by Seema Nayak

Social media in ecommerce.

Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.[read more]

Are You Protected from Hackers on Public WiFi? [INFOGRAPHIC]

April 8, 2014 by Jillian Ryan

Public WiFi.

A new study revealed that 66% of U.S. adults have used public WiFi; and 39% of those who have said they have accessed or transmitted sensitive information while using it. Despite the fact that they transmit sensitive information while using public WiFi, there are potential online security risks that people recognize.[read more]

LinkedIn Content Marketing Score Industry and Audience Trends 2014 [INFOGRAPHIC]

April 4, 2014 by Berrie Pelser

Top 10 Best-in-Class companies

The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience’s engagement with your content. It also reveals how you stack up against your competitors. You can even see a breakdown of how your content is performing across the LinkedIn platform.[read more]

Measuring Your Facebook Page Performance [INFOGRAPHIC]

April 3, 2014 by Irfan Ahmad

Facebook page performance. 

Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or if they should be getting more likes or shares based on their number of the followers.[read more]

Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

April 2, 2014 by Irfan Ahmad

Twitter as brand marketing tool.

Is Twitter an effective marketing tool for brands? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges using Twitter as a social media marketing tool, with measuring ROI being the greatest challenge.[read more]

Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]

March 31, 2014 by Irfan Ahmad

Content mixology.

Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.[read more]

Stay Savvy Online: Social Media Tips for Job Seekers [INFOGRAPHIC]

March 30, 2014 by Irfan Ahmad

stay savvy, jobseekers

Today social media allows us to be more connected than ever before. Unfortunately this means that potential employers are able to learn more about us than we would like. It's more common than you may think for these discoveries to prevent employers from even considering an application.[read more]


Instagram Hits 200 Million Users: What Does This Mean For You?

March 27, 2014 by Avtar Ram Singh

200 million

Instagram just hit 200 million active monthly users - meaning Instagram managed a growth rate of 100% in the last year. This may tempt your brand and company to jump into the social network. But in spite of the growth, is this the network for you to be on?[read more]

#SXSW2014 Interactive Social Media Chatter [INFOGRAPHIC]

March 26, 2014 by Irfan Ahmad

SXSW 2014 / meltwater

The meltwater team analyzed the buzz around South by SouthWest (SXSW) between Feb 26 - March 12 and put together their findings in this infographic. One noteworthy stat: National Security Agency whistleblower Edward Snowden topped all subjects during the interactive festival, with over 170,100 mentions.[read more]

Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

March 25, 2014 by Clément Delangue

social mentions

Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social media managers when it comes to their company’s online presence.[read more]

Top 7 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

March 24, 2014 by Tracy Sestili

Google Hangouts are a big "plus"

As a business owner, I am on Google+ for SEO purposes. As a writer and blogger, I am on it for credibility for Google Authorship. But if that’s not enough to convince you, here are 20 reasons you should be on Google+ in an infographic by Infographic Labs.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad

Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]


The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]

How B2B Businesses Are Tackling Social Media in 2014 [INFOGRAPHIC]

March 20, 2014 by Rohan Ayyar


B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.[read more]

The Era of the Content Beast [INFOGRAPHIC]

March 20, 2014 by Julia McCoy

The content beast.

What is the Content Beast? It’s our ceaseless need for new and fresh information on the web. The voracious Content Beast feeds on content. To keep the beast happy, renew and update content constantly. How to keep the Content Beast satisfied: plan ahead. It’s difficult to create original, unique content all the time.[read more]


LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

March 17, 2014 by Steve Rayson

LinkedIn conversions

New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers. Check out this infographic from Oktopost for more information.[read more]