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Audio Archive: Social Media and Non-Profits: Networking for a Cause

April 26, 2012 by Cliff Figallo

Networking for a Cause: How Can Non-Profits Optimize Social Media?How does a successful social media approach for a non-profit differ from consumer-centered approaches? Due to the difference in mission between non-profit organizations and for-profit businesses, the tone of the conversations in their respective online communities tends to...[read more]

Putting the Brains into B2B Content Sharing

April 26, 2012 by Erin C. Nelson

The problem? With the abundance of content being shared, posted, tweeted, stumbled, pinned, and tumblr'd - it becomes more and more difficult to trust the source and value of the content, then use this to inspire lead users and customers on a business-to-business scale.[read more]


Audio Archive: How to Build and Leverage Great Content Online

April 18, 2012 by Cliff Figallo

How to Build and Leverage Great Content OnlineSponsored by Content is what drives the Web economy, and today’s online audience is hungrier than ever for content that serves a personal, economic, or professional purpose. That audience has a wide selection to choose from, and the challenge for a content provider is to earn the consumer’s...[read more]


Audio Archive: The Total Life Cycle of the Social Customer

April 11, 2012 by Cliff Figallo

From Monitoring to Impact to Loyalty: The Total Life Cycle of the Social CustomerThat simple process is in reality a complex life cycle, requiring great internal coordination, often among multiple departments, agility to keep up with changing technology and customer preferences, and social media-savvy staff to engage the customer in a...[read more]


Audio Archive: Women and Social Media

April 5, 2012 by Cliff Figallo

Women and Social Media:Passion + Purpose = Conversion Are social media sites the “killer app” for reaching a female audience? And where do female web users congregate? The great growth surge seen by social photo-sharing site Pinterest is driven by women, rather than the males who more often make up the demographic of geeks and early...[read more]


Audio Archive: A Global View of Social Media

March 30, 2012 by Cliff Figallo

How Does Social Media Work Abroad? A Global View of the Online WorldHow do approaches to social media and the interactive web vary around the globe? These technologies have been adopted in many large markets outside of the United States and the English-speaking world, with online social applications being developed and cloned in China,...[read more]


Audio Archive: Social Media as a Small Business Tool

March 21, 2012 by Cliff Figallo

Social Media as a Small Business Tool Sponsored by For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable - and affordable - tool to improve customer...[read more]


Audio Archive: Does Pinterest Have a Future?

March 15, 2012 by Cliff Figallo

Does Pinterest Have A Future?Pinterest, a new kid on the social media block, has received a lot of attention over the past few months as its membership numbers have soared. It appears to be filling a niche not covered by any major existing social platforms, and serves as a marketing tool for businesses selling easily photographed...[read more]


Audio Archive: Liberating Big Data

March 8, 2012 by Cliff Figallo

Liberating Big Data: Can You Be Part of the Online Data Revolution?Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where...[read more]


Audio Archive: B2B and the Complex Sale

February 29, 2012 by Cliff Figallo

B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the...[read more]


Audio Archive: How is Big Media Adapting to a Social Media World?

February 23, 2012 by Cliff Figallo

How is Big Media Adapting to a Social Media World  Big Media got big in the ages of broadcast and print, when corporations controlled the flow of content and consumers had few opportunities to interact and contribute. That balance has shifted radically over the past decade, as billions of consumers...[read more]


Audio Archive: Is Twitter the New Help Line?

February 15, 2012 by Cliff Figallo

Is Twitter the New Help Line?Improving Customer Service with Social MediaEver gotten a response to a customer service request that went something like this? "Thank you for contacting the ABC Company. A representative will respond to you sometime this year.” OK, a year may be stretching it, but it often feels like your concern is not...[read more]


Audio Archive: Online Communities- Public, Private or Both?

February 15, 2012 by Cliff Figallo

Online Communities: Private, Public, or Both? What configurations of restriction and openness in online communities are most appropriate for specific business circumstances? There are advantages to limiting access and participation, and others to hosting open communities where users self-define themselves as members. Because of...[read more]


Audio Archive: How Content Marketing is Changing Everything

February 1, 2012 by Cliff Figallo

How Content Marketing is Changing EverythingAn exclusive webinar from Social Media Today and Social Media GroupForget about "interrupt and repeat"! The promise of Content Marketing is the ability to deliver the right information, in the right place, at the right time, in order to earn your customers' attention. But it's not only...[read more]


Audio Archive: Defining and Measuring Influence

January 25, 2012 by Cliff Figallo

Defining and Measuring Influence We are all subject to being influenced by people, events and experiences in our lives. This is just as true in our online behaviors as it is in the rest of our lives. Those influences affect our thinking, our decisions and our preferences. We base many of our choices on the words and actions of...[read more]


Audio Archive: Predictions for 2012

January 19, 2012 by Cliff Figallo

Predictions for 2012This industry is defined by change on the macro and micro level and everything in between. We’ve become accustomed to participating in social media as being like trying to balance standing up in a small boat. As the underlying infrastructure of Internet bandwidth changes, as our personal computers get faster, as new...[read more]


Audio Archive: Boldly Social- A Conversation with Sandy Carter

January 19, 2012 by Cliff Figallo

Boldly Social:A Conversation with Sandy CarterOne of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It's not all about technology, nor is it so much about marketing technique; it's more about changing basic assumptions and getting...[read more]


Audio Archive: B2B vs B2C: Whither the ROI?

December 17, 2011 by Cliff Figallo

B2B vs B2C Social Media: Whither the ROI?  Is social media going to pay its way or not? For most of Web 2.0’s lifetime, this has been a key question. THE key question. Both B2B marketers and those who market directly to consumers wrestle with it, and there are few examples of success. Clearly, people prefer to spend most...[read more]


Audio Archive: Customer Service and Social Media: Best Practices from Best Practitioners

December 7, 2011 by Cliff Figallo

Customer Service and Social Media:Best Practices from Best Practitioners   An exclusive, live webinar from Social Media Today Customer service used to be found only in the store or on the phone. Today it's as close as an IM or an app on your smart phone. Certainly, reaching a CS rep is quicker today than ever, but...[read more]


Audio Archive: Reaching The Social Customer: New Tools, New Strategies

December 1, 2011 by Cliff Figallo

Reaching The Social Customer: New Tools, New StrategiesToday’s connected customer listens to the advice of influencers and peers, researches heavily online, and is increasingly controlling the buying cycle.  Is your business struggling to identify, cultivate, and leverage this social customer? The age of the passive...[read more]