About Social Media Today
HIPAA
Content Marketing in Highly Regulated Industries
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On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media.Nonsense! This is just a fear-based excuse...[read more]
Social Media in Regulated Industries
Social media use in regulated industries such as Financial Services and Healthcare is beginning to take hold. The benefits are clear - market your products, communicate with customers and get a pulse on your brand image - but it's important to adopt such technologies while adhering industry regulations.[read more]
Social Media Today
“Thanks Jennifer for the useful info!I have a question about Influencer use of social media, and specfically Facebook. What is Facebook currently doing well to allow Influencers to effectively spread their content? If Influencers had a wish list for new Facebook features geared specifically to them, what would they be asking for?Twitter has captured the real-time conversation as its primary value ...”
“Stephanie, good piece on the marketing genius behind the Kardashians. And I was pleased to see you give the credit for managing the social media where it belongs, Jenner Communications. Granted that's the family company but still they employ pros that know what to do and how to make it all come together.Well done.”