2012 social media trends posts, articles, and infographics | Social Media Today
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2012 social media trends


Social Media's "Last Mile" Problem

June 14, 2012 by Dr. Santanu Bhattacharya

Brands today focus on responding to the social media conversations on their “owned” social media properties (i.e., listen and monitor their FB fan pages and own twitter handles), and employ a group of brand community managers to engage with this audience. Such conversations are largely “outbound” and may or may not be contextual to the audience at that moment.[read more]


Why Facebook Like-Gates are Dead

May 21, 2012 by Mark McGrath


An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available.[read more]


Social Media: The Final Frontier of Integrated Marketing Strategies

May 16, 2012 by Mark McGrath

As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.[read more]


Brands using Social Media without engagement – Isn't that just traditional advertising?

May 9, 2012 by Mark McGrath

An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.[read more]