About Social Media Today
2012 social media trends
Social Media's "Last Mile" Problem
Brands today focus on responding to the social media conversations on their “owned” social media properties (i.e., listen and monitor their FB fan pages and own twitter handles), and employ a group of brand community managers to engage with this audience. Such conversations are largely “outbound” and may or may not be contextual to the audience at that moment.[read more]
Why Facebook Like-Gates are Dead
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An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available.[read more]
Social Media: The Final Frontier of Integrated Marketing Strategies
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.[read more]
Brands using Social Media without engagement – Isn't that just traditional advertising?
An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.[read more]
“I use hootsuite which allows you the option to "auto schedule" with their peak time algorhytm or you can schedule the time manually. Works great. Hootsuits has so many great options from organizing twitter streams by lists, keywords, user names as well as scheduling, attaching files, shortening links, etc... ”
“As a follow-up, the examples in this article are used with permission from the recently published book Social Business Intelligence: Redicing Risk, Building Brands and Driving Growth with Social Media (© 2013, 191 pgs., hardback, Ascendigm Press). You can read an extended excerpt from the book here.-kg”