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3 Types of Data You Can Use to Increase Profits

April 9, 2014 by Casey Barto

Data to increase profits.

I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Just as the artist’s curiosity led her to her masterpiece, the data scientist’s inquisitiveness will lead the company to deeper, strategic insights used to make changes and increase profit.[read more]

3 Ways to Create a Better Shopping Experience with Data

March 27, 2014 by Casey Barto

Better shopping with data.

Regardless of how your customer comes to you (i.e. mobile device, iPad, visiting a retail location, etc.) they have information to give you. If they are buying a pair of jeans in your store they are giving you their preferences, such as color, style, waist/length size, texture, amount they have spent, brand affinity and if they responded to a promotion.[read more]


How Data Is Shaping the Way We Do Business

February 3, 2014 by Mary Liebowitz

Data is shaping business.

The new year is drawing the gap closer between social data and its impact on the way we do business. From speaking with many of our customers and peers, we’ve gathered three major social management points of focus for the first half of 2014.[read more]

Making Better Business Decisions (Part 1)

October 31, 2013 by Michael Fauscette

Good business decisions

In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.[read more]

Do We Really Want Data-Driven Organizations?

July 3, 2013 by Jacob Morgan

There is nothing wrong with leveraging data to make business decisions. But that’s very different from having a data-driven organization. A data-driven organization is one that puts information and data ahead of people and relies on data to tell us what to do and how to do it.[read more]

Why Your Start-up Needs a Business Dashboard

July 3, 2013 by Pratik Dholakiya

The success of any business is directly proportional to how well it can evaluate and use data that it collates from its business activities like marketing, sales, etc. All businesses need listening posts that help keep track of key actionable metrics.[read more]

The Social Data Deluge: How to Convert Customer Data into Useful Predictions? | Webinar Replay

March 19, 2013 by Kelsey Arnold

Sponsored by Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends,...[read more]

Wow! Twitter Can Tell You When You Are Going to Get Sick.

July 30, 2012 by Tammy Kahn Fennell

Adam Sadilek at the University of Rochester and his team analyzed 4.4 million GPS-tagged Tweets from over 600,000 users in New York City over the course of one month in 2010. Using their artificial intelligence algorithm to ignore tweets by healthy people such as those claiming they were 'sick' of a particular song, and train it to find those who were really ill, they are able to track with nearly 90% accuracy and almost 8 days in advance.[read more]


Social Media Case Law – The Beginning

May 22, 2012 by Randall Beach

The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content.[read more]


Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.[read more]

Google Drive Sends Companies Scrambling to Update Internet Policies

May 2, 2012 by Deborah Sweeney

Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?[read more]

Creating Social Media Dashboards

March 10, 2012 by Barry Hurd

Photo by antjeverena via Flickr

The act of being alive today creates an immense stream of social data. A whole industry has developed around creating social media dashboards for monitoring social conversation, but the reality is that social media dashboard solutions are fairly cookie-cutter and all utilize the same data sources. What if I want to create a custom...[read more]

Liberating Big Data: Can You Be Part of the Online Data Revolution?

February 29, 2012 by Kelsey Arnold

An exclusive, live webinar from Social Media Today March 6th at 12pm EST / 9am PSTRegister here! Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often...[read more]

Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012

January 5, 2012 by Shiraz Datta

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]

Google Zeitgeist 2011: Great Digital Storytelling

December 20, 2011 by Jack Ashman

Google has released their year-end collection of data for 2011 and it is beautiful. They have done an excellent job of not only presenting us with great data but also creating a fantastic video that has hit at the core of digital storytelling: emotions. They are replicating an emotional world of experiences and positioning...[read more]


Audio Archive: Where Have All the Hippies Gone? (Best Thinkers Series)

October 13, 2011 by TheCustomerCollective Admin

Where Have All the Hippies Gone? Monetization, Data and Social MediaWe define "hippies" as individuals who are not centered around making a profit or having a "revenue model." In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused...[read more]

Social Media, Facebook & The Sputnik Moment

January 26, 2011 by Rohit Bhargava

For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and can't understand why anyone would...[read more]

Are you thinking about the Social Data Revolution?

November 19, 2010 by Jeff Gibbard

   What the hell are we going to do with all of this data? There is so much of it, it’s maddening sometimes.  Google is doing a fairly good job of organizing this mess we call the internet.  I am doing a decent job of saving, subscribing and curating my favorite content.  But make no mistake the internet is going...[read more]

Social Junk or Social Treasure: What Social Media Data Should You Care About?

September 17, 2010 by Mike Spataro

As a social media Data Strategy Manager let me start by confirming something you’ve undoubtedly suspected—yes, there is a nearly infinite amount of content out there on the Internet and every minute, every second there is more being added.  Not a very shocking piece of news in this day and age, but when it comes to social media...[read more]