data
The Social Data Deluge: How to Convert Customer Data into Useful Predictions? | Webinar Replay
Sponsored by Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends,...[read more]
Wow! Twitter Can Tell You When You Are Going to Get Sick.
Adam Sadilek at the University of Rochester and his team analyzed 4.4 million GPS-tagged Tweets from over 600,000 users in New York City over the course of one month in 2010. Using their artificial intelligence algorithm to ignore tweets by healthy people such as those claiming they were 'sick' of a particular song, and train it to find those who were really ill, they are able to track with nearly 90% accuracy and almost 8 days in advance.[read more]
Social Media Case Law – The Beginning
The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content.[read more]
Sharing is not giving: Facebook's IPO and the world we'll live in
Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.[read more]
Google Drive Sends Companies Scrambling to Update Internet Policies
Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?[read more]
Creating Social Media Dashboards
Photo by antjeverena via Flickr
The act of being alive today creates an immense stream of social data. A whole industry has developed around creating social media dashboards for monitoring social conversation, but the reality is that social media dashboard solutions are fairly cookie-cutter and all utilize the same data sources. What if I want to create a custom...[read more]
Liberating Big Data: Can You Be Part of the Online Data Revolution?
An exclusive, live webinar from Social Media Today March 6th at 12pm EST / 9am PSTRegister here! Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often...[read more]
Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012
It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute to excellent customer experiences and greater customer engagement. Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]
Google Zeitgeist 2011: Great Digital Storytelling
Google has released their year-end collection of data for 2011 and it is beautiful. They have done an excellent job of not only presenting us with great data but also creating a fantastic video that has hit at the core of digital storytelling: emotions. They are replicating an emotional world of experiences and positioning...[read more]
Audio Archive: Where Have All the Hippies Gone? (Best Thinkers Series)
Where Have All the Hippies Gone? Monetization, Data and Social MediaWe define "hippies" as individuals who are not centered around making a profit or having a "revenue model." In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused...[read more]
Social Media, Facebook & The Sputnik Moment
For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and can't understand why anyone would...[read more]
Are you thinking about the Social Data Revolution?
What the hell are we going to do with all of this data? There is so much of it, it’s maddening sometimes. Google is doing a fairly good job of organizing this mess we call the internet. I am doing a decent job of saving, subscribing and curating my favorite content. But make no mistake the internet is going...[read more]
Social Junk or Social Treasure: What Social Media Data Should You Care About?
As a social media Data Strategy Manager let me start by confirming something you’ve undoubtedly suspected—yes, there is a nearly infinite amount of content out there on the Internet and every minute, every second there is more being added. Not a very shocking piece of news in this day and age, but when it comes to social media...[read more]
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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”