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buyer behavior


17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer

March 9, 2014 by Barry Feldman

Buyers and Brand Love

Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.[read more]

Why People Buy as a Result of Content Marketing

January 25, 2014 by Michael Cohn

Content Marketing and Sales

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. When it comes to the decision to actually purchase, it is rarely a purely emotional decision.[read more]

When Did You Last Map the Buying Process of Your Customers?

August 6, 2012 by Tony Zambito

It’s a fact that buyers have radically changed their buying behavior. This must be tied to execution changes in both marketing and sales.[read more]

You’re not in this alone

June 20, 2012 by Matt Heinz

Sales manager, marketing exec, contact center agent? No matter what you do, you have a community you can call upon.[read more]