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planning

Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 by Pam Moore
with 1,165 views
0

It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe you are the one that is boring? Maybe you are the one who is not providing anything of value? Maybe you have never connected with them in the first place? [read more]

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Coke's Fantastic Social "Un-commercial" Rewards Honesty

December 7, 2011 by Rohn Jay Miller
with 2,332 views
0

Coca-Cola Portugal conducted social experiment last month in the city of Lisbon. They planted a wallet in a busy shopping center with a hidden camera. Sticking out of the wallet was a ticket to the biggest soccer match of the year--impossible to get! How many people took the ticket? Or the money in the wallet? The answer is 95% turned in the wallet--with the money and the ticket intact. The whole story is told in this three minute video, and in it's entirety it's a fun, feel good story totally aligned with Coke's brand values. [read more]

Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department

July 25, 2011 by Nick Bennett
with 1,586 views
1

Future Marketing departments will actually become a far more important and intrinsic part of your business. No longer simply pushing a product or service that has been pre-determined. It's new role will be to listen, curate and help co-create products and services with the crowd. After all, the most important person in your marketing team is your customer... [read more]

Bigfoot, The Loch Ness Monster and Content Planning

May 5, 2011 by Will Davis
with 411 views
0

When you have a plan and build the mythical content queue your odds of making content that is actually interesting – and repeatedly doing that – skyrocket. [read more]

Four Tips for Social Media Success in 2011

January 10, 2011 by Matthew Peters
with 4,244 views
3

The fact of the matter is this: you cannot successfully execute every possible social media marketing strategy you think of. You must look at your customers, your needs, your strengths, your budget. From these data points you and your agency create the optimum social media strategy. [read more]

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Don't let Social Media lobotomise your brain.

October 28, 2010 by Dorothy Mead
with 3,018 views
1

Are too many people losing their heads when it comes to Social Media? More people are talking about the need to plan, but how should we do this? There are some basic ways of breaking up your thoughts and objectives on Social Media which will help make your presence more effective. [read more]

Social Media Planning: A step by step approach

October 2, 2010 by Michelle Carvill
with 10,246 views
2

Social Platforms such as Twitter, Facebook, MySpace, Linked-In, Bebo, Ning, Buzz (and a plethora of others) – are effectively ‘online social spaces’ where people can converse, share their profiles, news, photos, ideas, work projects etc. Then we have Blogs – online ‘diary style’ platforms where people can share their views, news,... [read more]

The Value of a Social Media Fan….Priceless

August 30, 2010 by Ayelet Noff
with 5,848 views
1

As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social” -a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms). This question is... [read more]

Taking an Approach to Social Media

August 11, 2010 by Mark Evans
with 3,439 views
2

The social media marketplace is moving fast. Facebook, Twitter, Linked, blogs and YouTube continue to grow at rapid rates as more people climb on the bandwagon. Every day, new services are being launched, and venture capital is pouring into startups.It’s enough to make many companies think they need to start moving quickly as well,... [read more]

The 4 Ps of Social Media Governance

July 13, 2010 by Peggy Dau
with 5,732 views
2

Social Media Governance.  What was your immediate reaction?  Yay, Awesome!?  Or, argh! - something else I need to be doing?  Governance is the "method or system of government or management". The good news is that your business has decided to use social media for some purpose.  Presumably you have... [read more]

Think before taking the social network plunge.

May 13, 2010 by Tia Fisher
with 809 views
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Even if you're planning to outsource the daily management of your social network brand extension to experts, you should still think long and hard about what's involved. Do bear in mind that every brand's situation is different (which is why we offer clients a tailored consultation of course, *smiles*), but here are some general points... [read more]

Are You ‘Living' or ‘Existing' in Social Media?

March 28, 2010 by Mike Johansson
with 1,559 views
3

For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer the question: “What next?” For some, the answer is: “We're here and that's good enough.” To overcome that notion I'd suggest it's important to know the difference between “existing... [read more]

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