brands

social business

If you’re looking for inspiration on how to lead the social brand pace, the following 16 brands embody the best of the best – broken down by social area of excellence.[read more]

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The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which will hurt the social networks we use and cause people to find alternative places to track and participate in conversations.[read more]

Did you know that 48% of the top retail pins on Pinterest link to 404 error pages? Brands are leaving money on the table by not taking advantage of this referral traffic. Here's what you're doing wrong and how to fix it.[read more]

But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.[read more]

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An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.[read more]

Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.[read more]

The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page.[read more]

In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consumer experience.[read more]

News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Make sure your brand is ready![read more]

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost.[read more]

Liking something indicates esteem. However, liking something does not necessarily result in behavioral change, namely buying or recommending the product. Why do you think so many consumers were upset when Facebook suggested that it would use people's "likes" as indication of their recommendations to friends? People buy because an item is relevant to their needs, not because they like something.[read more]

We all love to talk about what we think social media will look like in the future and how we think that will impact brands from a marketing perspective. However, on this occasion I’m going to look back at a few of the older social networks to see where they are now.[read more]

Some people call it the No Fun League, and considering some of the National Football League’s rules, it has earned this nickname. The powers-that-be in the NFL have banned end zone celebrations, laid out 15-yard penalties for “taunting,” and blacked out TV broadcasts of home games that don’t sell out. They have even weighed in on where and when cheerleaders can stretch. However, when it comes to social media, the NFL has finally started to lighten up.[read more]

Facebook’s new metric “People Talking About” went live the other day and it tries to measure the engagement level of a page. But what is a good level? Turns out that most of the top 40 brands on Facebook have engagement levels of about 0.5-2% of the total number of fans. National Geographic, Burberry, Walmart and Disney are some of the brands that are doing particularily well.[read more]

"Brands and their respective digital PR and social media agencies should look to strike and continually refine the optimal balance between how much content to share and how frequently."[read more]

"The platform and its initial popularity presents a plethora of opportunities not just for businesses, but also for the network itself, I’ve outlined below a few ideas of why the introduction of brands will serve to increase the network’s visibility."[read more]

Until now domain registration has evolved into a fairly straightforward process (unless of course you’re a big business fighting over a trademark), but the announcement from ICANN in the last few weeks has begun to shake up this part of the internet. Under the new legislation, ICANN has revealed a number of additional top-level domains...[read more]

Are the next innovations in social dependent on first upending our very premises and expectations?[read more]

Are the next innovations in social dependent on first upending our very premises and expectations?[read more]

Andrew Carnegie's style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we've moved from a brick and mortar world to a digital one. You can't really "own" data and code. Numerous attempts at controlling the flow and spread of code (see DRM, CD keys etc.) have failed...[read more]