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Over-Communicate to Be a Better Leader

February 11, 2014 by Gini Dietrich

Be a better leader.

Back in 2006-2008, when we had office space and more than 20 professionals running around the place, the only way to get any privacy was to close my door. I had an open door policy, but there were times – HR meetings, leadership coaching, private phone calls – that required a closed door.[read more]

Social Media ROI: Managing Customer Expectations

March 31, 2013 by Rachel Strella

The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.[read more]

The 4 Bs of B2B Social Media

July 13, 2012 by Peggy Dau

It's all about business for any company engaging in social media. Sometimes we forget that these platforms are a means to an end. That end is revenue. All the effort to win fans, followers, interactions, comments and click-thrus is part of a comprehensive effort to increase visibility, generate leads and sell products.[read more]


Social Media Communication: Earn the Trust

May 9, 2012 by Michael Chibuzor

Social media networks were created to help you communicate effectively. It doesn’t matter what product or service you’re selling, the key is to recognize what makes people tick and use the same tactics to craft worthy and valuable contents.[read more]

PR, Communication, and Marketing Trends 2012 – Part 2

November 30, 2011 by Mike Rooseboom

Image by DonkeyHotey (click to view Flickr stream)

"What’s in store for communicators, PR pros, and marketers in 2012? Time for Part 2 of our sneak peek into the future of PR and communications!"[read more]

PR, Communication, and Marketing Trends 2012 – Part 1

November 29, 2011 by Mike Rooseboom

"We spent weeks scouring the web, talking to industry experts, and listening to our customers. We wanted to boil down the changes we see shaping the PR and marketing landscape to ten essential trends."[read more]

Social Media: Rising Above the Clutter Part 2

November 12, 2011 by Julia Dowers

Photo by Chris Betcher via Flickr

Now that you have social media outlets, they portray your brand perfectly, and you are even getting people to like, follow, and fan now what? How do you actually engage your audience?[read more]

Marketing Trends for 2013 and beyond

September 27, 2011 by Gareth Case

"We cannot underestimate the technology companies when it comes to trends. Just 3 and a bit years ago no-one even knew what the App Store was, yet now there are nearly 500,000 apps to download and more than 10,000 new ones submitted every month, and that’s not including Android or any other platforms. Be sure, they will re-write the rule book once more before the end of 2015."[read more]

Would LinkedIn Benefit from a Chat Feature?

July 21, 2011 by Mary Wieder

"When I return from events or conferences, I immediately search for new contacts on LinkedIn to learn more about their position within their company and try to make a connection. But, what if we could then chat with our connections in real time?"[read more]

How To Use Words Wisely

March 14, 2011 by LaRae Quy

I suspect we’ve all embarrassed ourselves at some point in life by saying the wrong thing. Is there anyone in a successful relationship that hasn’t learned that wise words are not about wisdom? They are about being thoughtful and present to others.[read more]

The Email Divide: Teens are Choosing Other Communication Methods

December 30, 2010 by Chris Wilson

This comScore chart which shows the massive gap between teens and all other ages as teens have rapidly started to rely other communication methods instead. I witnessed this firsthand over Christmas as I watched my 14-year-old cousin play with all of her tech toys: iPod Touch, PSP, and mobile phone. She had just received the iPod Touch as...[read more]

Why Content Marketing Can Get You More Customers

December 16, 2010 by Eric Tsai

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content. As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand...[read more]

Persuasion Through Communication

December 3, 2010 by Suzanne Vara

  Persuasion through communication has changed with social media. In the past with traditional media we were persuaded through sending out a one way communication where we talked, they acted. They acted by ignoring or buying. While this seems simple and in traditional advertising it is, as we were dependent upon the numbers, the...[read more]


Do we really need Facebook’s social inbox?

November 17, 2010 by Keredy Stott

So the splashy headlines the media seem to be going with, at least in the UK, are along the lines of ‘Mark Zuckerberg says email is dead’, which is a pretty ridiculous statement but is, of course, great PR. Facebook is more or less claiming to have found a revolutionary solution to a problem everybody encounters every day, which platform...[read more]

Are Companies Missing Their Opportunity to Connect with Customers?

August 3, 2010 by Debra Ellis

 Imagine that it’s November 1994 A new company launches a website. It is a new venture, starting out with an innovative idea, solid funding, and a lot of ambition. There’s only one major challenge – the market is well established and filled to capacity with companies serving every niche. Eleven months later a competitive company...[read more]

The 3 Most Effective Content Marketing Principles

July 29, 2010 by Eric Tsai

It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded by messages, alerts, and...[read more]

Social Media Strategy: Are You Marketing or Communicating?

April 7, 2010 by Matt Chandler

Congratulations! You've taken that first step toward taking your brand into the digital space by bringing a social media team on board. Now, who are the first people these folks should meet with? The IT department? Marketing? Communications? Yes. Maybe this wasn't the answer you were hoping for, but it's the right one. A truly effective...[read more]


September 12, 2009 by Arnaud Fischer

Réseaux sociaux, identités et territoires Rennes les 24 et 25 septembre : après une première édition consacrée aux outils du web 2.0, les 2e Rencontres nationales communication et territoires 2.0 s'intéresseront aux réseaux sociaux. « Comment faire pour ce soir, je n'ai...[read more]

Les futures règles de la Communication éco-responsable ?

May 25, 2009 by Ange Pozzo di Borgo

Plus d'éthique. Le Conseil Paritaire de la Publicité prépare la suite de la Charte pour une Communication éco-responsable, signée le 11 avril 2008 (dans le cadre du Grenelle de l'Environnement, pour ceux qui auraient manqué l'info). Un avis vient d'être soumis à l'ARPP indiquant une s...[read more]

"Social Media" is hype. "social media" is real.

April 20, 2009 by Damien Basile

 © Will Lion "We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)  Social...[read more]