trust

While the big news sites are still the leading channel for trustworthiness, more and more people are beginning to pay attention to smaller media outlets. It also turns out that when someone wants information about a product, they go to blogs before they go to big media outlets. The takeaway: Blogs influence purchase decisions.[read more]

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If Dale Carnegie were to take a community manager job today, we’re pretty sure he would have had no problem mastering his ‘new’ role. "How to Win Friends and Influence People… in Social Media" will show you the top 10 principles of effective community management based on the world's leading book on persuasive communication.[read more]

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You’re online. You read blogs. What do you have to say about these findings?... The truth? It’s the best way to get people to know, like and trust you. It might earn you 100% trust online and off.[read more]

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Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department...[read more]

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Just a few sentences from now, I'm going to tell you something that everyone should know about doing business in social media, and how it pertains to this community, Social Media Today. But why should you believe me? How would I know anything about Social Media Today? Check the author's name on this post. It should say Mark...[read more]

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Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes time and evidence to repair the damage....[read more]

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When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the...[read more]

"The issue I’m talking about here is 'friend fishing.' It’s when somebody goes through your list of friends, which you’ve made visible on the side of your profile, and friend requests people that they really have no business 'friending.'"[read more]

"Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable."[read more]

Social Media requires business thinkers and leaders to start acting like small-town shop owners. They need to build trust with their customers because social networks have brought old-fashioned word-of-mouth recommendations back into fashion.[read more]

Carrying over current marketing norms of outsourcing key functions will not work in a social media world[read more]

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints Trust in 2011 The broad findings...[read more]

Stephen Covey wrote in his book The Speed of Trust, “Trust impacts us 24/7, 365 days a year”. I believe this to be true not only on a personal level but a professional as well, especially online. Now more then ever, organizations are opening up to the public and becoming transparent due to the impact and evolution of social media....[read more]

As I progress in the discovering of social platforms, I meet a whole group of evidences and assumptions, drawing a kind of “best practices” or “most encountered”. And it shapes as the long way of spending time to build something strong and sustainable. I tried to underline the long tail to truth and trust, that magnify the social...[read more]

Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact it’s one of many. One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a...[read more]

Trust.  You can’t buy it. You can’t fake it. You can’t manufacture it with a snazzy ad campaign.  A new Gallup poll indicates most Americans trust Small Business three times as much as traditional “Big” Business. Why? The distance factor – that is, the impression that most major businesses are focused on ‘bottom-line’ Wall...[read more]

I've been exploring conversational marketing lately, both for some of the talks I give and to advise clients on appropriate and effective ways to not just engage our audiences in conversation, but also persuade them. If we, as social media marketers, are not using the engagement opportunity to motivate those audiences to do something,...[read more]

Trust in general is a pretty sensitive topic, especially today.  We just need to look around in the news and our communities for some awesome examples of trust building and also some that are not so flattering.  We find many of our peers are quizzing themselves these days about trust and the importance of trust in our...[read more]

I'm moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger? Trust in other people is established on the basis of promises kept. Either explicitly or...[read more]

Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money,...[read more]