relationships

The click of a mouse has very little to do with loyalty to a product or service offering. You can buy “likes” by the tens of thousands and impress your friends with the “numbers,” but the stark reality is that no amount of “like” begging is going to cause thirsty customers to draw water from your well.[read more]

As a greater percentage of our relationships shift onto email, Facebook, and Twitter, it follows that we dedicate less time to our real world relationships. When this online communication lacks intimacy, it results in a degradation of quality in the total relationships we keep.[read more]

"In this transparent social world, it’s getting harder and harder to separate the professional and personal. Since social emphasizes relationships, how can you expect to build professional relationship without transcending into personal? You will always have a stronger business relationship if you can relate to people as a human being."[read more]

Image source: http://www.flickr.com/photos/wolfsoul

I am willing to bet that a fair few members of the online social media world, have used Facebook to snoop into ex partners lives since splitting up. Whether it be simply searching for them briefly or an evening crying into a glass of wine as you pick over the photos of them with their new beau, or stalking their...[read more]

"Humans cannot go faster and faster without breaking the quality of their decision-making and judgement. So while social communications channels will persist, their value to the organizational system will plateau. For those most connected now, they are the canaries in the coal mines - completely overwhelmed by the amount of information coming at them from a myriad of communication channels."[read more]

Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows us to see both conventional work and “invisible work”. What is invisible work? Invisible work includes all kinds of energy and tasks that contribute to achieving organizational...[read more]

I'm here at BlogWorld in Las Vegas, and it's a pretty amazing event, great people with a lot of insightful things to say.  However, I'm always torn at the really large events like this one.  It's a difficult balancing act dividing your time between quality and quantity when it comes to networking.  There is no right or...[read more]

Seems the new thing to blog about these days is how terrible one social media platform is over another, or why one type of follower is better, or why you should spend less time on Facebook and more on Twitter or the million other options. I want to make one point today with this blog post: Stop blaming the platform. Focus on your...[read more]

On many occasions, I was puzzled about why people are so much obsessed about the ‘like counts’ and ‘follower counts’ as measures of social media success. Particularly I get this feeling when looking at my Google Reader browser and going through hundreds of stories appearing there from various social media blogs I follow. How many posts...[read more]

Relationships were never easy.  Facebook made them ridiculously harder. Back in 2004, before Facebook had news feeds and was for college kids only, my friend had a Facebook stalker.  When she ended her relationship, she changed her Facebook status from “In a relationship” to “single.”  Within an hour, she had received two...[read more]

There was an article in the Times magazine a few weeks back on how much the notion of "living in public" affects our lives even when we're off line. The author was recounting how she found herself ruining a sweet moment with her daughter reading books out on the lawn by thinking how she would phrase the tweet... or if she even should...[read more]

  We are taught to build relationships from a very young age through socializing with other children at daycare, preschool or play dates with children who are born to friends of our parents. It is instilled within us to play nice with the other children as no parent wants their child to be the bad kid. As we grow and develop...[read more]

As social media policies are developed, one factor that needs to be considered is relationships. Since social media is ideally about creating and cultivating relationships with other people, a social media policy needs to consider those relationships and respect them while also making it clear to employees that they also have a...[read more]

Image via Wikipedia Love has been around since the beginning of time, and is much older than social media. When the internet came to life, online dating services were born shortly after. People who were having a hard time finding the loves of their lives, or the flings of the moment, had a broader pool of applicants to choose from....[read more]

Yesterday I was talking via Twitter with Brian Dresher, the manager of  social media at USA Today. The discussion brought on by this tweet/thought: Brian followed that thought up with mentioning that “following” someone pre-Twitter meant something more akin to stalking than it did to something more related to...[read more]

So far in this 10-part series, we've seen how blogs can help you give your organization a human voice, gain valuable feedback and create a communications alternative to news releases and advertising. Now we're going to look at how it can help you build relationships with your customers, your public and your team.Most traditional...[read more]

South by Southwest is an annual interactive, film and music festival in Austin, TX.  The interactive portion of the event (aka SXSWi) is the vertiable motherlode of social media.  Twitter was launched here two years ago, and last year's infamous horrible interview of Facebook's Mark Zuckerberg (and the Twitter backlash) was...[read more]

Paul Bennett is my new business hero. I discovered his post on creativity and the rise of optimism via Diego Rodriguez [metacool] and I'm already a fan. The title is an expression he used in the post. Paul says something very simple, and  very very hard for businesses to understand - people want to contribute. In the command and...[read more]

It really isn't, but it is freely distributed. That is the benefit of it when intended as communications to all stakeholders. Good PR comes at a cost - research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives. New media helps do the rest - it helps...[read more]

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