public relations posts, articles, and infographics

Importance of Internal PR

April 27, 2012 by Zohare Haider
with 320 views

The purpose of believing first in what you want to do before you do it can help strengthen the belief, making it a personal milestone. If you can identify and appreciate the caliber of your surroundings, it will probably help you become a more noticeable candidate for the right opportunity. It starts with internal PR and recognizing it’s fundamental strengths, if built right. [read more]

A Strong Cast of Characters is Vital to Telling Your Company’s Story

April 18, 2012 by Gini Dietrich
with 145 views

Brad Marley

While the premise of a story might be the impetus to take a book off the shelf, it is the characters that keep you turning pages. And this idea of having a strong cast of characters is just as important in PR, an industry that is quickly being transformed from a group of news release-pushers into one of storytellers. [read more]

In Crisis, Be Quick—But Don’t Hurry

April 16, 2012 by Chris Syme
with 473 views

Kirsty Pargeter/shutterstock.com

In crisis, organizations that don’t have a plan for digital communications are playing catch-up. Hurry intensifies risk. The quickness you develop investing in planning and training keeps you ahead of the crisis. You know the signs. You are listening, you have a plan. You’ve practiced. Quickness in crisis is a necessity. [read more]

Social Media Breeds PR Laziness

April 9, 2012 by Gini Dietrich
with 331 views

Image courtesy of Takeoff Inc.

We’re approaching social the same way we’ve always done things. We’re collecting fans and followers and circles like they mean something to business growth. We’re inventing auto direct messages that are overtly sales-y. We’re claiming there is no ROI on awareness…you either have it or you don’t and PR is one way to help you achieve it.This is baloney. [read more]

When PR Nightmares Strike, Social Media Can Save Your Business

March 16, 2012 by David Johnson
with 582 views

Tracy Myers

As a business owner, you have access to the same tools that your customers do. You can create a video and post it on YouTube, write a post and publish it on your blog, even send out a tweet or create a status update. Sometimes all it takes is a moment to do these things, but they can have a tremendous impact on your customers and future customers. [read more]

Who Needs the Press to Make Sure a Press Release Gets the Word Out?

March 2, 2012 by Shel Holtz
with 710 views

This morning I learned that Vocus, the public relations services company, has acquired email marketer iContact. That Vocus would add email marketing to its portfolio is interesting enough, but for now, let’s focus on how I found out about the acquisition. Not too long ago, I would have read about it in the business section of my daily... [read more]

The Trouble with PR Links

February 14, 2012 by Gini Dietrich
with 399 views

caliber_3D/shutterstock

There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is simply not true. [read more]

Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,490 views

The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

5 Best Social Media Crisis Blogs

January 6, 2012 by Chris Syme
with 2,716 views

Jakub Krechowicz/shutterstock

If you are interested in the converging fields of crisis communications and social media, or if you are a social media manager thrust into the crisis manager role, here are five good blogs I would recommend you add to your routine in 2012 [read more]

Ron Paul: Live by the Internet, Die by the Internet

December 28, 2011 by Colin Delany
with 150 views

Albert H. Teich/shutterstock

So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back. You know, the ones that (among other things) predicted an upcoming race war and “contain[ed] bigotry against black, Jews, and gays and an obsession with conspiracies.” Perhaps the... [read more]

Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

November 30, 2011 by Barry Feldman
with 780 views

The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]

Is a Crisis the Real Test of a Brand When It Comes to Social Media?

November 28, 2011 by Steve Olenski
with 974 views

It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space. [read more]

Using Social Media In Crisis: A Study from Penn State

November 21, 2011 by Chris Syme
with 2,221 views

"In looking at the pattern of how social media was used at Penn State in the first ten days of the crisis, there are some good takeaways for organizations..." [read more]

How Would You Grade Penn State's Use of Social Media in Crisis?

November 8, 2011 by Chris Syme
with 982 views

" As this crisis builds momentum, social media becomes the go-to destination for fans and concerned citizens that are angry, hurt, confused, and looking for answers. After an initial analysis of Penn State's use of social media in crisis, I thought it might be interesting to grade their responses. " [read more]

5 Reasons Why Ignoring Negative Social Media is a Career Ender...

November 1, 2011 by Paul Kiser
with 3,352 views

There are five reasons why ignoring negative Social Media is a bad idea and why the CS and PR executives who follow this policy have an expiration date on their careers [read more]

Every Newsroom Should Be A Social Media Newsroom

October 5, 2011 by Shel Holtz
with 894 views

It must have been 1995 or so when my friend Charles Pizzo was on a train somewhere. Neither of our memories are able to retrieve the precise route of that train, but we do remember that Charles got off at a stop to use a pay phone to check in with his office. At the time, he and his colleague were the principals of P.R. PR, and Charles... [read more]

What Does Social Media Mean to Your PR and Communications?

October 2, 2011 by Neville Hobson
with 269 views

"At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website." [read more]

9/11 Anniversary Offers a New Set of Social Media Challenges

September 6, 2011 by Heather Whaling
with 224 views

Some ideas on appropriate treatment and acknowledgement of the tenth anniversary of the 9/11 attack. Some things to consider. [read more]

Creating a Business from The Meeting of Ideas & Thought Leadership

September 1, 2011 by Haydn Shaughnessy
with 469 views

We talk about thought leadership in a vague enough way that it can easily be aligned with PR and the business of reputation. In the ideas economy we have to move to a distinct thought leadership process and that means associating ideas with products and sales. [read more]

The Long Tail of Finding a Job Through Social Media

August 25, 2011 by Lindsay Olson
with 1,099 views

Photo credit: David King

Social media sites can be very useful if you’re looking for a job, but it isn’t a magic lamp that you can just pick up and rub and expect a job to appear. It takes some effort and planning to ensure that your efforts return rewards.What Not to DoNetworking on social media needs to start long before you actually need work. Just... [read more]