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Sunsetting Your Product on Social Media

February 2, 2014 by Alex Coley

Sunsetting Products

Putting a product or a product feature out to pasture is a business decision. Not a technical decision. Usually the cost of development and maintenance exceeds profitability. This might mean that support is withdrawn and new sales end. Or in the case of Software as a Service it ceases to be available.[read more]

Is Google Too Late with the Google+ Project?

June 29, 2011 by Steve Olenski

This past Tuesday Google announced the new social networking platform called the Google+ project. It clearly has Facebook in its sights but will it succeed or go the way of Google Buzz, Orkut and Google Wave?[read more]

To Hire or Not To Hire Social Media Experts

June 2, 2011 by Dave Higgins

If social media is truly just “another arrow in the quiver of marketing,” then ad agencies wouldn’t exist.[read more]

Will Google Wave Eliminate the Need for PR as Media Relations?

July 12, 2009 by Valeria Maltoni

New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. t was developed by the team that gave us Google Maps....[read more]

Why is Google Wave a tsunami?

June 1, 2009 by Martin Koser

Why is Google Wave important? Well, the toys of today are the tools of tomorrow, a compelling keynote for a developer conference is cool and all, but there's more on the upside:Google Wave is poised to reshape (rewires I say) the nature of communication (yes, more face-to-face real-timelineness communication), improving the web...[read more]

Is Google Wave the “Next Wave”? Do you have “The Wave”?

May 30, 2009 by Marshall Sponder

I think so.   It all started with Google Maps - and evolved into a new model of Communication …… Google Waves  code  is pretty lightweight - from what I can see in the Online Video for Google Wave, below).   By the way, and  it's all Open Sourced.Google will fully complete it's  transformation   from a Search...[read more]