personal branding posts, articles, and infographics

Personal Branding: It All Began With A Picture

May 19, 2012 by Daniel Schawbel
with 2,481 views

Your photo speaks volumes about you: make sure those volumes are filled in with your hopes, aspirations, personality and talent and not the result of a haphazard occurrence that you have been too careless to display. Your quality picture will pay off big: and the more visible you are, the higher the return. So get ready to collect. [read more]

How to Follow up When Someone Mentions Your Brand on Twitter

March 15, 2012 by Claudia Somerfield
with 5,902 views

Photo by alinehoffart via Flickr

Finding opportunity in simple tweets requires some expertise and a lot of practice. Don’t be conventional, and let your creative juices flow freely. [read more]

10 Mechanics of Personal Branding

March 15, 2012 by Stephanie Gehman
with 1,366 views

Have you a personal brand? Of course you do! Uncover the process, map it out and live it out. [read more]

Of Kutchers and Klouts

November 16, 2011 by Mac Ocampo
with 252 views

Ashton Kutcher saw a headline about Penn State football coach Joe Paterno getting the boot and tweeted about the controversial issue and defended Paterno, saying “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Thing is, Kutcher didn’t seem to read all the details because one of Paterno’s assistants had 40 counts of sexual abuse of children and didn’t report it to authorities. [read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber
with 4,808 views

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners." [read more]

12 Tools to Measure Social Influence (Maybe)

August 1, 2011 by Mike Johansson
with 8,484 views

Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful. A look at 12 of them ... [read more]

Beginner's Guide To Showing Up on Google (and Other Search Engines)

July 14, 2011 by Trevor Elwell
with 1,281 views

"I know plenty of amazing people who either do not have an online presence, or look silly online- either way, their online reputation is only hurting them. Here are some tips for beginners on how to fix common problems with your online reputation and how to show up on search engines." [read more]

Do we shape media, or does media shape us? A Sports Case Study

June 13, 2011 by Mary Wieder
with 586 views

"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. " [read more]

15 Tips And Howto’s To Empower Your Social Media Career

November 26, 2010 by Isra Garcia
with 7,108 views

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game - However, I can definitely take some concepts that best have been worked for me through these almost 4... [read more]

Facebook Comments: Protected Speech or Personal Branding Nightmare?

November 24, 2010 by Daniel Schawbel
with 3,816 views

We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers.... [read more]

Will the Real You Please Stand Up?

November 11, 2010 by Elizabeth Lupfer
with 6,002 views

An exploration of authenticity in social media and in real life.In one of my recent social media gatherings, a group of us reflected on what it's like to eventually meet each other in person. Someone mentioned that they find it interesting when they meet people and there is a disconnect between the online persona and the physical person... [read more]

Blogging for Job Seekers: Tips for Using Social Media to Secure Employment

October 15, 2010 by Sarah Purdy
with 4,940 views

For anyone who’s out of work or considering the possibility of a future job search — and let’s face it, that’s most of us — social media platforms offer relatively easy-to-use tools for demonstrating expertise and professionalism to potential employers or clients. Here are five tips for using social media to help secure employment:... [read more]

Social Media Inspires the American Dream

August 23, 2010 by Sandy Miller
with 4,223 views

If you were raised in America, that means you were exposed to the basic premise of the American Dream which is that in America anything is possible. If you are willing to work hard enough you can be whatever you want to be.Social media is one way that has given new life and inspiration to this concept. For years kids who grew... [read more]

Personal Brands: Hate and Disorder

July 6, 2010 by Nance Rosen
with 1,844 views

How are you doing amidst the piles you’ve created? You know, the piles of old bills, dirty clothes and detritus of your hobbies (like your carnival stuffed animal collection or unusable swag from less than stellar events)?Maybe it’s not your clutter. Maybe it’s your roommate’s mess, or your office mate’s. Maybe you inherited it from a... [read more]

A 4-Step Personal Brand Promise Checklist

June 16, 2010 by Daniel Schawbel
with 3,042 views

These four questions are a great way to hone in on the value you provide, and ensure that your network's perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this... [read more]

6 Ways To Build Your Personal Brand With Social Media

June 15, 2010 by Sarah Hartshorn
with 3,671 views

Whatever industry your personal brand is based in knowing how to use social media to increase awareness is important. Social media is an amazing tool that can be used to gain exposure and a loyal following in a few simple steps. Consider these steps below as you use social media to build your brand. 1. Be... [read more]

Finding New Heights in Social Media (and in Your High Heels)

June 12, 2010 by Elizabeth Lupfer
with 1,770 views

I have shoes... and LOTS of them. In fact, there's probably only one thing I love more than social media and that's high heels. When it comes to shoes, the higher, the better; the more colorful and unique... the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and... [read more]

Personal Branding and Social Media Optimization in Action

May 25, 2010 by Paul Sutton
with 4,311 views

Personal branding on the web is important. If you want to know something about a business contact, the first place you go is Google. Managing my own online reputation and using social media to advance my SEO has become something of a mission. In the last couple of months, my work profile, my LinkedIn profile and my Twitter profile have... [read more]

Why is the Social Graph Vital to Your Personal Brand?

May 22, 2010 by Daniel Schawbel
with 3,421 views

The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers. The personal brands that... [read more]

Personal Brands: Get Naked

May 21, 2010 by Nance Rosen
with 2,571 views

Are you playing “dress up” to match the expectations of others? Is there an ever thinning veil, between the real you and the ideal you that you've invented and are now struggling to project? Are you still clenching to maintain the “first date” behavior code with recruiters, your boss or clients? Is your armor... [read more]