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Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

April 13, 2014 by Barry Feldman

Personal branding.

Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.[read more]

How To Build Your Online Authority [VIDEO]

April 4, 2014 by Jill Celeste

Online authority.

Always look for ways to build your online authority by sharing your knowledge, answering people’s questions and extending the reach of your expertise. Building online authority makes you trustworthy, and that helps pull potential customers and employers toward you. It’s an essential ingredient to a successful personal brand.[read more]

Personal Branding Is All About Your Authentic Self

April 3, 2014 by Jill Celeste

Personal branding.

Have you ever seen a friend’s Facebook post and thought to yourself: “That’s not you at all. Why are you saying that?” People tend to “hide” behind their keyboards, either saying things that they would never say to someone’s face, or representing themselves in a false light.[read more]

Make a Name for Yourself: 11 Personal Branding Power Tips

March 23, 2014 by Barry Feldman

Personal branding tips.

You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.[read more]

How to Build Your Personal Brand with Social Media

February 21, 2014 by Nathan Mendenhall

Build your personal brand.

In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet expresses things about you.[read more]

8 Important Elements to Include on Your Personal Branding Website

October 16, 2013 by Jill Celeste

The “About Me” page is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller.[read more]

6 Ways To Use Content Marketing More Effectively For Personal Branding

September 18, 2013 by Jill Celeste

Content Marketing and Personal Branding

An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding. Here are six tips that can help.[read more]


Taste of Things to Come at the Social Shake-Up

August 30, 2013 by Robin Fray Carey

According to Porter Gale, the value of personal brand, or “recognizing the power of connections” helped to bring about a partnership with (Virgin America and) Twitter. “We had wifi in the planes … it wasn’t just a customer service thing, it was also a way we were generating a lot of press… That word-of-mouth can be very powerful.”[read more]

4 Ways to Make Your Personal Brand Even Better

August 16, 2013 by Jill Celeste

Both your marketing plan and calendar are intended to be fluid documents. While you may have mapped out your entire year, you can always expect to make changes. After you evaluate your marketing tactics and activities, go back to your marketing plan and calendar, and revise accordingly.[read more]


Ten Do's and Don'ts of LinkedIn

July 13, 2012 by Lisa Jacobson Brown

There are plenty of rules to apply when building your personal brand with LinkedIn. These are the top 10 rules we share with our audiences. They are ones you should take extremely seriously if you want your personal branding campaign to be a success.[read more]

Personal Branding: It All Began With A Picture

May 19, 2012 by Daniel Schawbel

Your photo speaks volumes about you: make sure those volumes are filled in with your hopes, aspirations, personality and talent and not the result of a haphazard occurrence that you have been too careless to display. Your quality picture will pay off big: and the more visible you are, the higher the return. So get ready to collect.[read more]


How to Follow up When Someone Mentions Your Brand on Twitter

March 15, 2012 by Claudia Somerfield

Photo by alinehoffart via Flickr

Finding opportunity in simple tweets requires some expertise and a lot of practice. Don’t be conventional, and let your creative juices flow freely.[read more]

10 Mechanics of Personal Branding

March 15, 2012 by Stephanie Gehman

Have you a personal brand? Of course you do! Uncover the process, map it out and live it out.[read more]


Of Kutchers and Klouts

November 16, 2011 by Mac Ocampo

Ashton Kutcher saw a headline about Penn State football coach Joe Paterno getting the boot and tweeted about the controversial issue and defended Paterno, saying “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Thing is, Kutcher didn’t seem to read all the details because one of Paterno’s assistants had 40 counts of sexual abuse of children and didn’t report it to authorities.[read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."[read more]

12 Tools to Measure Social Influence (Maybe)

August 1, 2011 by Mike Johansson

Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful. A look at 12 of them ...[read more]

Beginner's Guide To Showing Up on Google (and Other Search Engines)

July 14, 2011 by Trevor Elwell

"I know plenty of amazing people who either do not have an online presence, or look silly online- either way, their online reputation is only hurting them. Here are some tips for beginners on how to fix common problems with your online reputation and how to show up on search engines."[read more]

Do we shape media, or does media shape us? A Sports Case Study

June 13, 2011 by Mary Wieder

"I firmly believe there was a time that we shaped the media. People were rewarded in the media for their achievements and scorned for their failures. Today, thanks to social media and its ability to involve everyone in the public sphere of communication, media shapes the main characters in media storylines. "[read more]

15 Tips And Howto’s To Empower Your Social Media Career

November 26, 2010 by Isra Garcia

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game - However,  I can definitely take some concepts that best have been worked for me through these almost 4...[read more]

Facebook Comments: Protected Speech or Personal Branding Nightmare?

November 24, 2010 by Daniel Schawbel

We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers....[read more]