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Acquisition of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race

September 5, 2013 by Robert Passikoff

Microsoft vs. Google

Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early part of this year it was clear to me that perhaps acquisition would be a way to accelerate.” He wasn’t specific as to what they were accelerating, but it seems reasonable to presume that this is an acceleration of growth and, thus, Microsoft’s marketing war with Google.[read more]

Sony's Social Agility Thwarts New XBOX ONE

July 22, 2013 by Shell Robshaw-Bryan
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Social Console Wars

Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it’s advantage.[read more]

4 Social Media and Business Lessons from Xbox One's Announcement Blunder

June 20, 2013 by Matthew Peneycad
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Microsoft: learn how to listen!

From a social media standpoint, Microsoft has been lambasted for the direction they’ve taken the Xbox One, and many decisions they’ve made regarding the aforementioned policies. What hurts most is that so many of these blunders could have been easily avoided.[read more]

Sony Capitalizes on Microsoft’s Xbox One Marketing Fail

June 17, 2013 by Amie Marse
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With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.[read more]

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Microsoft's Latest Social Media Headache

April 6, 2013 by Adam Chapman

On Thursday, a then-unknown Creative Director at Microsoft Studios named Adam Orth had what he thought was a harmless Twitter conversation. By Friday Microsoft had a PR nightmare on their hands. What happened?[read more]

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Social Media Morning Report

February 8, 2013 by Adam Chapman

Your social networking personality, Microsoft does something surprisingly nice for Twitter followers, Facebook fumbles, and more.[read more]

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The BlackBerry 10: Can It Reclaim the Business Market?

January 31, 2013 by Deborah Sweeney

With the announcement of BlackBerry 10, many are wondering if the company can, once again, offer businesses something that no other phone can. BlackBerry has always offered a level of security that many businesses felt was worth investing in. Even if the phones were annoying and cumbersome, the fact that BlackBerry encrypted e-mails meant that company secrets were less likely to leak out.[read more]

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VIDEO: The Social Customer Interview with Paul Greenberg

October 18, 2012 by Robin Fray Carey

Paul Greenberg

In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.[read more]

Yammer and Microsoft, Next Steps After the Acquisition

June 26, 2012 by Rick Mans

After the close of the deal, Microsoft will continue to invest in Yammer’s freemium, stand-alone service, and the team will remain under David Sacks’ direction within the Microsoft Office Division. Now what’s next with this acquisition, what are the changes we will see in the next few months and in what areas will Yammer put itself (or be put by Microsoft).[read more]

Why is Yammer Worth $1.2B to Microsoft?

June 15, 2012 by Jim Worth
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Yammer is onto something big. Microsoft recognizes that they need to make an acquisition to become relevant in this space and the deal is done. All we need now is to get confirmation that this is indeed happening.[read more]

WSJ: Microsoft Has Acquired Yammer

June 15, 2012 by Paul Simon
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Yammer.com

Microsoft bulks its social-networking offerings by buying Yammer, according to the Wall Street Journal.[read more]

Facebook, Apple and Microsoft Hogpile on Google

June 11, 2012 by Chris Horton

For months now, Facebook, Apple, and Microsoft have been laying the groundwork for a relationship of convenience whose primary goal is to check the Google juggernaut. The Facebook-Microsoft-Apple triple entente is reminiscent of many a four-player Risk board game enjoyed in my youth. In Risk, the goal is world domination, plain and simple.[read more]

What is So.cl All About Then?

May 25, 2012 by Ben Stroud

A lot of people have, in my opinion, jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument, and as Microsoft pointed out, it's meant as a complimentary tool.[read more]

While You Were Sleeping Microsoft Launched So.cl – A New Social Network

May 22, 2012 by Steve Olenski

Will Microsoft's new social media network So.cl be a success?[read more]

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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.[read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce

Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.[read more]

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The Engagement Effect (For Digital Marketers)

May 14, 2012 by Eric Goldstein

Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and retention.[read more]

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How Would Your Social Media Strategy Change if Facebook Bought BING?

May 2, 2012 by David Amerland
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A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.[read more]

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Welcome to All Our Atlanta Members!

February 3, 2012 by Robin Fray Carey

SocialBiz Atlanta taking place today

A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute.  We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita), Microsoft, Assistly/Salesforce, Research in Motion, Sage and a host of others.  ...[read more]

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Closing the Books: A Report to our Community

January 12, 2012 by Robin Fray Carey
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silver-john/shutterstock

 

 

 

 

 

 

 

We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense.[read more]

 
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