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Where is B2B Social Media Going?

April 24, 2012 by Robin Carey
with 1,115 views
7

James Steidl/shutterstock.com

We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises. [read more]

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Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II

March 17, 2012 by Kathy Klotz-Guest
with 521 views
0

Boris Bulychev/shutterstock.com

Ikea did a funny video. B2B has to kick it up a notch. What Ikea did was make it look like an improv troop. They did these funny short vignettes around an office or a kitchen set-up. It was phenomenal. Now, you have Madison Avenue agencies doing this stuff. [read more]

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Lotusphere 2012 Touts Social Business – But What about Social Media?

January 23, 2012 by Jake Wengroff
with 506 views
0

foto76/shutterstock

Thoughts on IBM's Lotusphere conference as well as IBM's social-collaboration tool IBM Connections. "...the absence of consumer-facing social media and networks at Lotusphere should be viewed less of an indictment on IBM Software and other collaboration providers and more on the consumer social networks’ refusal to develop products and services that improve collaboration and productivity in the workplace. " [read more]

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Closing the Books: A Report to our Community

January 12, 2012 by Robin Carey
with 326 views
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silver-john/shutterstock

 

 

 

 

 

 

 

We doubled our staff, hiring some cracker-jack former journalists and energetic, customer-focused community marketing staff. We ended the year decidedly in the black, but making sure that we delivered value through our team and not through a lot of wasted expense. [read more]

Expert Perspectives on Social Business

November 28, 2011 by Michael Brito
with 211 views
0

"Ofer Guetta of IBM says that 'innovation is one of the primary benefits of a social business. It’s about bringing people into that conversation around concepts like new business process or how to improve a product or design.'" [read more]

Are You Building a Social Brand or a Social Business?

October 28, 2011 by Brian Solis
with 1,380 views
1

"What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers. Businesses are not the primary beneficiary of connections, but they can certainly benefit once they realize that a Like or follow does not equate to an opt-in for marketing communiqué." [read more]

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Free or Not Free: Talking about Content with Clay Shirky and IBM’s Saul Berman

October 19, 2011 by Robin Carey
with 804 views
2

Social Media Today, with IBM, hosted a breakfast interchange with author and digital visionary Clay Shirky and IBM Global Business Services (GBS leader and author Saul Berman at the Yale Club.  Part of PivotCon and Social Week, the breakfast included an audience of CEO's, CMO's, investors and top bloggers to participate in a conversation about how to monetize in the era of "freemium." [read more]

Is Social Business Ready to Grow Up?

October 3, 2011 by Joel Selzer
with 591 views
2

"Simply put, no organization can become a social business unless its social strategy and tools are woven into that organization's underlying business processes and content, as Salesforce is attempting to do. Otherwise, social is simply a nice-to-have tool rather than a must-have-platform and transformational opportunity." [read more]

'Culture Eats Strategy for Lunch': An Interview with IBM's Sandy Carter

September 8, 2011 by Cliff Figallo
with 1,774 views
0

Sandy Carter is IBM’s Vice President of Social Business and Collaboration Solutions Sales and Evangelism. We talked about “social business” and how she regards the organizational changes that give meaning to the term. [read more]

The Social Enterprise and The Circular Economy

September 7, 2011 by Luis Suarez
with 294 views
0

"Is your business ready to embrace and live the Circular Economy? Do you think it’s worth while trying? Do we have a choice any longer? After all, what would we lose not trying it, right? Probably not much, but a lot to gain, for sure! Our very own survival as a species." [read more]

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How Social Media Can Boost Sales – Weds. 7/20

July 14, 2011 by Paul Simon
with 563 views
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"Can Social Media Boost Sales," an exclusive, live webinar on Wednesday, July 20, presents a great opportunity for sales leaders to learn from IBM and Microsoft about reaching Web-savvy customers. [read more]

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Saul Berman’s Book, “Not for Free”: $14.97. Lunch with Saul Berman: Priceless.

June 30, 2011 by Robin Carey
with 398 views
0
Saul Berman, IBM Strategy & Change Consulting Group

"Saul Berman, if you’ve been around business for a while and availed yourself of strategic consulting at a high level, is someone you’ve either met or wanted to meet, and last week I lucked out. He has a new book out that I highly recommend, Not for Free, Revenue Strategies for a New World, and over lunch recently, I was able to ask him a few questions about new business models in a socially connected world. " [read more]

Jammin’ with IBM

February 1, 2011 by Robin Carey
with 4,727 views
0
Join the Jam on Feb 8-11

The folks at IBM have asked me to take part in something I first reported on in 2007, and it's an invite I've been craving ever since: an honest-to-god, genuine-article IBM Jam. IBM trail-blazed this early form of social media before Mark Zuckerberg spent his first $15,000, and this particular one is an interactive discussion about the growing influence of social technology in business. [read more]

Not So Many Smart People Since Thomas Jefferson Dined Alone

May 24, 2010 by Robin Carey
with 3,365 views
0

Perhaps because I am now a resident in Mr. Jefferson's home town, references to the sage of Monticello abound, but last week I was in New York as the guest of Advertising Women of New York, the nearly 100-year-old organization founded to support women who make their careers in the world of Mad Men, which hosted a breakfast about... [read more]

If Every Company is a Media Company…Then Who Owns Social Media?

April 20, 2010 by Don Bulmer
with 446 views
1

Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed as merely a function or a discipline within a company.  In a business context, social media is no longer just a destination or a set of tools and features. ... [read more]

IBM Ad Study: The end of advertising as we know it

September 25, 2009 by Michael Gass
with 5,495 views
12

The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.” Imagine an advertising world where ... spending... [read more]

IBM fait l'éloge de la convergence médiatique

April 2, 2009 by Michelle Blanc
with 90 views
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Bon il semble que je ne sois pas la seule à parler de convergence? Il semble qu'IBM s'y mette aussi. C'est-ce qu'il appert dans un nouveau document (merci à Yasha Sekhavat de m'avoir mis sur la piste dans Twitter) Beyond advertising: Choosing a strategic path to the digital consumer. Ils y dressent un portrait assez clair de la voie... [read more]

Join the Conversation. Now Shut Up - IBM's New Anti-Social Networking Commercial

April 20, 2008 by JerryB
with 371 views
0

You have to wonder what the nice folks at IBM were thinking when they came up with the latest in their series of "Stop Talking.  Start Doing" commercials.  You've seen it:  middle-aged female manager walks into young guy's office and asks him what he's up to.  "Social networking," he says.  "Everybody's... [read more]

The Corporate Newsletter in a Web 2.0 World

January 26, 2008 by Robin Carey
with 422 views
2

Like most people who entered the corporate workforce in the last century, I came of business age with the “company newsletter”, a compendium of all the news that the company wanted me to know, rarely useful in its own right but far more valuable as a rich source of parody.  More often than not, its four-to-eight pages,... [read more]

TLE-2007: Attending IBM's Technology Leadership Exchange - Social Computing in the Enterprise, Where Art Thou?

May 21, 2007 by Luis Suarez
with 183 views
0

Tags: IBM, TLE, PLTE, Technical Leadership Exchange, TLE-2007, IBM Technical Community, Innovation, Knowledge Sharing, Knowledge Management, KM, Collaboration, Communities, Social Computing, Social Software, Social Networking, Social Media, Enterprise 2.0, Web 2.0, Blogs, Blog Central, Wikis, Wiki Central, Podcasts, Media Library,... [read more]

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