ibm posts, articles, and infographics | Social Media Today
Sign up | Login with →



Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

April 8, 2014 by Robin Fray Carey

Sandy Carter, IBM

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.[read more]


How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

March 12, 2014 by Simon Pearce

IBM's Sandy Carter chats with Simon Pearce at SXSWi 2014

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.[read more]

IBM Says Twitter Infringes on 3 of Its U.S. Patents

November 11, 2013 by Aaron Elliott

IBM vs. Twitter. (Flickr / Kansir)

IBM recently sent a missive addressed to Twitter that attempts to settle assertions of infringement on at least three U.S. patents currently owned by the tech industry giant. IBM divulged the information at a time when Twitter raised IPO share estimates to $23-$25, a $6 increase from the previous estimate.[read more]


Putting the "Social" in Social Enterprise #SMTLive Storify

October 30, 2013 by Suzie McCarthy

HootSuite Logo

On Oct. 29, we held an #SMTLive webinar sponsored by HootSuite called "Success with Social: The New Enterprise." We were joined by panelists from Hootsuite, IBM, and LogMeIn. This Storify gives the highlights of the accompanying tweet chat.[read more]

IBM Social Business Bets on Key Application and Technologies

October 25, 2013 by Richard Snow

Types of interaction

IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.[read more]

Crowdfunding Inside the Enterprise

September 30, 2013 by Adi Gaskell


It’s pretty exciting to learn that IBM are giving internal crowdfunding a trial. The company is well known for its use of idea jams to solicit opinion from it’s 100,000+ employees on all sorts of issues, but now they’re trying something a wee bit different.[read more]

The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick

August 2, 2013 by Kathy Klotz-Guest

IBM's social enterprise

IBM's Susan Emerick and I chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has IBM been able to scale relationships?[read more]

Bridging the Social Chasm: How to Close the Perception Gap

June 20, 2013 by Gavin Heaton

social tools

On the one hand, marketers have an understanding that their connected consumers “want” or even “expect” a certain style of interaction on social media. On the other hand, there's what those customers actually want. The gap between the two is the distance between two competing realities.[read more]

Smarter Commerce Starts With Smarter Experiences

May 28, 2013 by Bryan Kramer

Just back from a trip to Nashville at the Smarter Commerce Global Summit. Bottom line, IBM is not your grandfather’s company. It’s continuing to grow into a forward thinking consistent set of experiences all over the globe. And as a people driven company, it’s inspiring to see this behemoth create something so repeatable.[read more]

IBM's Design Lab: I Have Seen the Future of Marketing

April 3, 2013 by Robin Fray Carey

Ethan McCarty, Director, Enterprise Social Programs IBM

Last week I had the privilege of touring IBM’s Design Lab. My tour guides, Ethan McCarty and Laurie Friedman, showed me how IBM, at one time one of the biggest spenders in B2B advertising and marketing, has created an entirely new model for its marketing strategy.[read more]


Social Media Morning Report

January 14, 2013 by Adam Chapman

Social media at CES, Twitter inching toward profitability, IBM predicts steampunk to grow, and more.[read more]

Social and Digital Tech Trends: 9 Take-Aways for YOU

January 13, 2013 by Courtney Hunt

While many new technology trends, like public social media platforms and mobile technology, have reached a certain maturity level, there is still significant upside potential with respect to both growth and opportunity. We are nowhere near saturation.[read more]

Which Vendors Own the Enterprise Social Software Market?

December 15, 2012 by Jacob Morgan

Source: IDC

What’s particularly interesting about this chart is that currently, the vast majority of the enterprise social software space is not being dominated by big players, instead it’s being dominated by the smaller and perhaps lesser known players. We haven’t broken the billion dollar mark yet so we’re not exactly talking about large sums of money here but around $340 million dollars is sitting with the smaller guys.[read more]


VIDEO: The Social Customer Interview with Paul Greenberg

October 18, 2012 by Robin Fray Carey

Paul Greenberg

In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.[read more]


Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM

July 18, 2012 by Robin Fray Carey

Rosalind Russell and Cary Grant in His Girl Friday, The New York Public Library courtesy of The New York Times

The tasks that go into creating the best, readable content are exceedingly hard to "scale," yet the demand is increasing. Enter the Skyword platform, that brings together clients and their agency partners to design and develop a content marketing strategy and campaign.[read more]


Congratulations to Kat Mandelstein

July 10, 2012 by Robin Fray Carey

Kat Mandelstein, Ant's Eye View

While we enjoyed brain-storming with her when she was at IBM, leading the charge for social business solutions, we're delighted to see Kat Mandelstein join the great team at Ant's Eye View, which helps major brands like American Express, Adobe, Microsoft, Starbucks, and a ton of others take their customer interactions to a new level....[read more]


Shore Up Your Business Video Storytelling with Ten Practices

June 19, 2012 by Kathy Klotz-Guest

These ten practices will increase your video storytelling success and augment your digital marketing campaigns.[read more]


IBM: 57% of Global CEOs Want More Social with Customers

May 22, 2012 by Robin Fray Carey

Peter Korsten at IBM Customer Center in New York yesterday briefing analysts on the newest CEO study.

IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its fifth year and while many of the responses were not substantally different from prior years, there were some significant surprises, according to the researchers, particularly the tilt toward social media.[read more]


Where is B2B Social Media Going?

April 24, 2012 by Robin Fray Carey

We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises.[read more]


Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II

March 17, 2012 by Kathy Klotz-Guest

Ikea did a funny video. B2B has to kick it up a notch. What Ikea did was make it look like an improv troop. They did these funny short vignettes around an office or a kitchen set-up. It was phenomenal. Now, you have Madison Avenue agencies doing this stuff.[read more]