employees

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A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. With U.S. unemployment hovering just under 8%, this may well be the worst bluff ever, but the sentiment is real.[read more]

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One person may be all you need to create and execute marketing programs. But can one person change the way your entire organization does business? Of course not. This article details why and how to train every employee to adopt social media.[read more]

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And when an issue does arise on social media, firing the employee(s) may not be the best option. If they are voicing criticism of the business, take a moment to evaluate the criticism objectively. If there is any validity to what is being said, it would be better to address the problems.[read more]

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Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone.[read more]

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In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.[read more]

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Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?[read more]

With the rise of social networking, your company, how you run it and your culture has become a fishbowl — everything you do is on display for all to see. And like it or not, your employees have an abundance of channels for broadcasting their opinions — both negative and positive.[read more]

"If you can find someone on your team who knows the lay of the land, the next question is whether you can afford to expend some of that person’s workday setting up accounts and keeping them up to date so that your business has a steady social media presence. This is of course a balancing issue: Which is more important to your company, the labor or the potential increase in business?"[read more]

"Until we start treating messaging as a part of the culture that needs to be managed, we’ll continue to suffer through the Godspeed approach. And we know how that usually turns out. In this case, with three-quarters of the organization ignoring new tools that could have a profound impact on the company’s bottom line."[read more]

Are you wasting your most valuable asset as you design your social media programs — your employees? This article looks at how and why companies are considering opening the door to their employees using Facebook and other social media sites as a tool to drive revenue and customer satisfaction.[read more]

As social media use grows in leaps and bounds, CEOs and HR departments everywhere instinctively cringe at the potential time employees could waste perusing Facebook or retweeting on Twitter. This can’t be a productive use of work time, or can it?[read more]

If you’re like many business owners or managers, you may hesitate to allow your employees to participate on social media sites. What if they spend hours on Facebook instead of working?And what if they say bad things about the company? Find out how your employees can be your biggest assets if you stick to a few guidelines.[read more]

Last week, Nigel Fenwick, VP and Principal Analyst at Forrester spoke in a joint Forrester/ NewsGator webinar.  The topic was Boosting IT Productivity with Social Technologies.  However, Nigel validated several thoughts that had been bouncing around in my brain. He speaks about the influence and shifts in mobile...[read more]

I had a conversation the other day with an acquaintance who is the sales director for a software company. They create and manage social media programs for companies and organizations. I was commenting on the lack of progress Canadian firms are experiencing when it comes to implementing social media in the workplace. Businesses claim to...[read more]

I have recently launched into a new career, professional speaker and consultant. To assist me with this new endeavor I have secured the services of Cathleen Fillmore, president of Speakers Gold, a successful speakers bureau. (http://www.speakersgold.com/) I completed a fifty question assessment of my abilities, qualifications,...[read more]