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personal brand management

Finding Order in Social Networking Chaos

January 12, 2014 by Ari Herzog

Networking Chaos

When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends.[read more]

3 Reasons Why Personal Branding is Essential For Networking

February 8, 2010 by Dan Schawbel

When I was in college, I was always told that it's all about who you know. I heard this common saying from teachers, my parents, older friends and managers at my internships. It was very hard to disagree with this phrase because I had spent months interviewing to get a job upon graduation because I wasn't comfortable networking. There...[read more]

Ten Commandments of Personal Branding — #8: Don't Fear Being Hated

January 5, 2010 by Nance Rosen

Don't fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. If no one hates you, you really haven't accomplished anything. The more important the hater is, the more important you are. The larger the...[read more]

Twitter: The Commodification of Personality

August 6, 2009 by Jasmin Tragas

I thought I should explain my current Twitter background which looks a bit like this: You might have read that teens don't use Twitter. I wonder if that has contributed to the commodification of personality on Twitter. We have become quite good at ‘branding ourselves', creating Twitter backgrounds with bios, Twitter landing pages...[read more]

A Corporate Brand Won't Shield Your Personal Brand Anymore

July 14, 2008 by Daniel Schawbel

Thesis There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of information flow and retrieval. This happens...[read more]

Bringing Your Brand To Life Through Your Visual Identity Online

March 1, 2008 by Krishna De

For some time I've been wanting to do a major overhaul of my visual identity online. So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand. I would always recommend that you start with looking at the corporate identity of your...[read more]

Google's Social Graph API: The Future of Personal Brand Management

February 3, 2008 by Daniel Schawbel

This video gives a glimpse of the future of our personal brand management.  I've talked before about how many social networks there are and how people quickly join them and secure their name.   There is far too many social networks and more are added each day.  We really need to be cautious about which one's we join and...[read more]