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Reputation Management, Privacy in the Social Media World

April 11, 2012 by Jay Buerck
with 1,109 views
2

Undergroundarts.co.uk/shutterstock.com

There are still many lessons to be learned from the use of social media with the fact that people are still being fired for their postings and experiencing legal actions and other negative recourse as a result of online activities . We can only hope the adoption of privacy protections the occurrences of these types of actions decreases. [read more]

The Mythology of Social Influence

March 21, 2012 by Rohn Jay Miller
with 1,000 views
0

Social influence is the opposite of the weather. Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it. It’s natural that businesses want to find out how to use social influence. But for all the serious effort put into understanding how it works, the problem is staggeringly complex. [read more]

An Insider's View of Crisis Comms and Social Media in the C-Suite [CONVO]

March 14, 2012 by Neil Glassman
with 174 views
0

The air can often get very thin in the executive conference rooms of large corporations. How are those at the C-level maintaining their brands' reputations and dealing with crisis as news cycles continue to shorten because of Twitter and emerging platforms? And are there lessons for small- and medium sized businesses to be found in their travails? Bill Wohl, former CCO of HP, discloses the answers. [read more]

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Brand Protection in 5 Simple Steps

February 3, 2012 by Eric Harr
with 1,942 views
0

Igor Petrov/shutterstock

Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]

How To Write A Follow-Worthy Twitter Bio In 4 Easy Steps

November 8, 2011 by Your Social Move
with 12,466 views
3

The Twitter bio is the determining factor, oftentimes, as to whether a user will want to follow you or not. It’s make or break. Here are 4 important tips to consider to create the best Twitter bio for you or your company. [read more]

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Anatomy of a Social Media Policy

October 14, 2011 by Dr. Sarah Elaine Eaton
with 4,348 views
10

What are the critical elements of an organizational social media policy? Find out here. [read more]

5 Things You Positively Must Know About Reputation Management

October 3, 2011 by Eric Harr
with 988 views
1

"Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. Here are five actionable insights that can help you build a cohesive, effective brand management strategy..." [read more]

Common Reputation Management Myths

August 29, 2011 by Michael Lewis II
with 598 views
0

" Google may be the biggest search engine out there but it is not the only one. Also getting rid of negative mentions is one of many stages needed to take in helping to defend your reputation online." [read more]

Making Customer Service Social

April 18, 2011 by Elissa Nauful
with 891 views
2

The bottom line about social media: it’s all about communication. It is simply a series of platforms that use different forms of content to transfer ideas from a source to a recipient. The underlying benefit of social media is that the platforms have potential to transfer information from a single source to tens of thousands—if not more—recipients. [read more]

4 Powerful Strategies for Managing Your Online Reputation

April 9, 2011 by bob tripathi
with 6,774 views
4

Thanks to Social Media every action of a company gets magnified these days. Reputations are created and destroyed easily online by this large hordes of self proclaimed content publishers like bloggers, Twitterers, influencers, and so on. In this post we discuss some of the ways companies can craft a online reputation management strategy in 4 powerful steps. [read more]

When Netizens Attack! Five Most Common Tactics of the Opposition & How to Handle Them

April 4, 2011 by Tony Ahn
with 1,658 views
0

Everyone person knows how to broadcast a message online, and in this day and age, many know (or are learning) how to start a conversation, but do you know how to handle oppositional responses? This article will teach you some of the more common tactics that may be used against you and how deal with them, keeping your message (and image!) intact in the face of the forces out there attempting to destroy, discredit, or malign it or you. Oppositional mention management and handling is an essential skill for public relations, marketing, and social media professionals. [read more]

A Cup of Coffee to Reputation Management

August 29, 2010 by Daniel Schawbel
with 2,536 views
0

Google never forgets. This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far. Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on a Facebook profile... [read more]

Benefits of Online Reputation Management - Social Media

August 19, 2010 by Pervara Kapadia
with 5,297 views
3

Online Reputation Management comprises of various elements. Together they start to form a complete picture and enable our stakeholder’s experience to percolate within the system. We need to understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same... [read more]

Building Web Reputation Systems

July 25, 2010 by Dhiren Shingadia
with 2,915 views
0

I started watching this video thinking it was something to do with sentiment monitoring, but it’s actually about leveraging the reputations of people within communities and correct use of voting mechanisms, in order to define reputation. It’s rather long and key points are delivered after some tenuous examples, but it’s worth a watch as... [read more]

Getting Started with Online Reputation Management

July 23, 2010 by Shailesh Ghimire
with 1,114 views
0

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently... [read more]

Report: Millennials Savvy About Online Reputation Management & Privacy

June 6, 2010 by Derek Baird
with 1,122 views
1

Privacy is not a dead letter for consumers on the Internet, even young adults. Rather than simply give up control over all personal data, many Web users have become educated about how much information is available about them online, and have taken steps to limit it. According to a 2009 study from the Pew Internet &... [read more]

Social Identity Applications: Managing Your Career Online

April 5, 2010 by Kurt Voelker
with 527 views
0

In 2009, "social media" became the conventional buzzword to replace "Web 2.0" as the most eye-roll-inducing term of the year. To be fair, social media captured a lot of what was finally maturing: photo sharing sites like Flickr, video sharing like YouTube, professional networks like LinkedIn, and of course getting friend requests from... [read more]

Social Networking and Reputational Risk in the Workplace

March 22, 2010 by Michael Specht
with 992 views
2

Over 6 months ago Deloitte released their 2009 report on ethics and the workplace this time focusing on impact social computing is having on reputation risk for organisations. The results are very interesting, and given the recent background checking and social media discussions, they also impact individuals and... [read more]

Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?

March 2, 2010 by Maggie McGary
with 2,049 views
0

I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while now I've wondered if I'm just bitter or crazy for thinking that mom bloggers are being totally exploited by big brands and agencies. As... [read more]

What Can I Say?

February 19, 2010 by Peter Himler
with 306 views
1

My Remarks February 19, 2010 I want thank the handful of reporters who stupidly happily agreed to join me in listen-mode only today at my former [unnamed] sponsor's tournament. I also want to thank my wife Elin who I hope will reconsider my offer to move back in. Honey, how does Solitude feel? I also want to plug Nike and Gatorade... [read more]

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