About Social Media Today
Content: The Huge Hairy Issue, and Other Great Observations from Spredfast's SXSW Panel with Brian Solis
Social media SXSW panel
At Spredfast’s SXSW gathering with customers, Brian Solis led a fascinating conversation with AT&T’s Blair Klein, LinkedIn’s Brian Goffman, REI’s Lulu Gephart, Spredfast’s CMO Jim Rudden, and Whole Food’s Natanya Anderson. I was fortunate to tag along.[read more]
Your Social Media Share Buttons Should Be Hardcoded: Here's Why
Social media share buttons
Plugins and third-party tools like Digg Digg and Get Social are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. But here are three reasons you should use the official social network-provided code for sharing buttons instead.[read more]
5 Ways Social Media Can Promote Your Offline Event
Social media has emerged as an excessively powerful means for promoting an event, from generating interest to increasing attendance. Here are some very simple yet powerful ways to take full advantage of social media in increasing the buzz around and about your event.[read more]
10 Benefits of Using Images in Blogs
I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. Here are ten benefits to making sure that every time you write a blog post, you include at least one great image.[read more]
B2B Marketing Stats for Twitter, Facebook, and LinkedIn
One of our key findings is that Twitter is the strongest social media channel for generating leads, outperforming Facebook and Linkedin 9-to-1. In fact, 82% of all social media leads were sourced from Twitter.[read more]
How to Use Customized LinkedIn Advertising Solutions
Take a look at these various advanced advertising solutions given by LinkedIn and the scenarios when brands can utilize them. It also enlists the importance of LinkedIn as a marketing platform.[read more]
SlideShare: 15 Reasons Why It Means Business
SlideShare helps professionals discover people through content, and content through people. Here's a list of reasons why SlideShare means business.[read more]
Help! Where did the conversation go?
One of the first things we learn when we join Linkedin is that we need to participate in groups. Once we join, we see confronted with disappointment about the lack of conversation... Conclusion: LinkedIn remains a great tool for networking but not for conversations.[read more]
Your 3-Legged Online Marketing Strategy is Worthless
Image courtesy of author via Flickr
Here's a look at the four equally important legs of online marketing.[read more]
BusinessLink: Tuning up Your LinkedIn Profile to Increase Marketing Reach
At the core of any good LinkedIn marketing strategy is your LinkedIn profile. Keep it current, and change it on occasion. These few simple steps will help you tune up your profile and enhance your presence on LinkedIn attract more customers.[read more]
Three Ways LinkedIn’s Newest Updates Link it Closer to Social Media
LinkedIn is raising its social media game by improving its design and user experience. Now you get some analytics, better support for user interaction and a UI that's easier on the eyes.[read more]
What Google+ is Doing to Compete with Facebook
This year, along with the previous year’s winner Wikipedia, Google+ received a score of 78 from the American Customer Satisfaction survey. Alongside recent news reports of Google+ surpassing LinkedIn in monthly unique viewers, Facebook’s comparatively negative ACS score, and the Facebook stock taking a nosedive, Google+ is looking to make a huge power move in the eyes of the Internet.[read more]
Are you a 500+ on LinkedIn? Should you be?
Why might it be detrimental to be a 500+ on LinkedIn? Are you a regular with your connections, or just another guy trying to get their attention?[read more]
Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube. This infographic will share some of the best tips from Beyond the Big 3 to get you started. Share...[read more]
Twitter Breaks Up With LinkedIn
We've all experienced it. That friend that tweets a lot. Which is fine on Twitter, but they then share all of this on LinkedIn. But now Twitter is breaking up with LinkedIn. Here's the cool part -- LinkedIn is better off without them.[read more]
5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn
The strategies for marketing through Pinterest and LinkedIn are similar, but the tactics differ for the two platforms. Download the whitepaper for more detail.[read more]
Create Your Brand’s Own Social Circle with ‘Targeted Status Updates’
LinkedIn has taken another huge step forward by introducing the concept of ‘Targeted Status Updates’. This content originally posted at Convonix.com takes a look at what this is all about and how we as marketers can benefit from this.[read more]
The 5 Best Ways to Expand your LinkedIn Network
It’s no secret that the key to success on LinkedIn is building a network of professionals through strong connections and reputation. This is easier said than done. 500+ connections and a strong network of the professionals in your field helps anyone grow in the eyes of their peers and recruiters, but sometimes it’s hard to start the ball rolling. Here are the 5 best ways to expand your network and start bettering your professional position.[read more]
The Top 5 Social Media Managing Tools
Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at Grovo.com, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]
Big Changes for the Big Social Media Platforms
A wrap-up of the past week's major changes by the big dogs of social media platforms - FB, Twitter, LinkedIn, Foursquare and others[read more]
Social Media Today
“Yahoo is way too of an eady target for some. it's position online is the second/third place searchengine GLOBALLY to Google. That isn't a bad position, if you think that disaster may still befall PAlo Alto at some point in the futurem and the Brin/Page algorythm may not be the single biggest invention since fire.They don't have to get older, they have to get more pervasive, and spread the brand. ...”
“Hi Brianna,Great run down on some of the best ways to evaluate the effectiveness of social media efforts. I particularly like your use of the term 'content mobility' as it relates to the engagement and shareability of content. I think I might have to start using that term ;).One of the key things that I always think about when measuring the ROI of social media activity, is to first consider ...”