linkedin posts, articles, and infographics

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor
with 804 views

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]

Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,406 views

woaiss/shutterstock.com

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

3 Ways a Stock Photo Can Make or Break Your Blog

May 10, 2012 by Deborah Sweeney
with 825 views

.Ashrafov/shutterstock.com

If a picture is worth a thousand words and an Instagram photo is apparently worth a billion to Facebook, where does that leave the stock photo? Somewhere in the middle ground to be sure, but that doesn’t mean that you can’t use that neutral space to work to your advantage with your social media outlets. [read more]

The Public Sphere and the New Media

April 25, 2012 by Christopher Neal
with 181 views

Lisa S./shutterstock.com

Although the personal advantages [of the Internet] are clear, the consequences over the public sphere might not be so positive due to the possible creation of compartments in society. If you only get the information you want, from the people you chose, the exposition to other mentalities and new ideas might be greatly reduced. [read more]

Pinterest Uninterest

April 11, 2012 by Seth Grimes
with 1,111 views

Robert Kneschke/shutterstock.com

Analytics strategist Seth Grimes turns a critical eye to image-sharing sensation Pinterest. "Pinterest has to be the least-social social platform I've encountered in a while, with the business impact of a pin prick, useless except to marketers who are looking for yet another billboard for their brands." [read more]

The Social Media Alphabet

April 11, 2012 by Mic Adam
with 945 views

miha19750405/shutterstock.com

...today we live and work in a world with a whole new generational language and fairly soon there will likely be classes on, “how to speak Social Media”. But any language starts with an alphabet. So here is my take on how to teach the alphabet. [read more]

Pinterest Outpacing LinkedIn - Is Social Media Going Exclusively Visual?

April 9, 2012 by Shaun Hinklein
with 3,737 views

Adriano Castelli/shutterstock.com

There are more Pinterest pins out there than LinkedIn Groups. Pinterest is not even five years old. LinkedIn is a publicly traded company. What the hell is going on? [read more]

Inbound Marketing Works: A Copywriter’s Success Story

April 1, 2012 by Barry Feldman
with 5,451 views

Image courtesy of author's blog

I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing. [read more]

LinkedIn Rolls Out “Follow Company” Button

February 28, 2012 by Brad Friedman
with 878 views

kwest/shutterstock

Following a company on LinkedIn will let you stay up to date on company news, peruse employment opportunities and keep up with isuues the company thinks are important enough to prepare updates about. Here’s a quick video explaining how to find and follow companies on LinkedIn, [read more]

Social Media, Choice, and the Quest for Action Streams

February 17, 2012 by Alex Smith
with 687 views

Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]

Using Content to Engage Your LinkedIn Connections

February 16, 2012 by Joseph Scott
with 869 views

There have been some excellent posts here regarding connecting on LinkedIn and building networks with appropriate contacts. What I'll be talking about is how to use content to engage your network. [read more]

Bringing Sexy Back: How LinkedIn Groups Can Revitalize Your Industry

February 13, 2012 by Mark Quinn
with 577 views

Just about everyone is doing something on their mattress other than sleeping on it – I think you know where I’m going here. How many mattress companies have used advertising to overtly extol their mattresses’ virtues between the sheets, if you will? Not many! [read more]

5 Steps to Connecting with the Movers and Shakers on LinkedIn

February 11, 2012 by David Johnson
with 15,882 views

One of the major draw backs with using social networks to connect and build mutually beneficial, win-win relationships is the fact that it's almost too easy. In other words people collect followers, likes, connections and friends as if they were baseball cards; what that really means is most people put very little value on those connections. [read more]

Is LinkedIn Running Out of Steam for Recruiters?

February 6, 2012 by Mic Adam
with 994 views

LinkedIn has been the platform of choice for recruiters, but lately some Facebook apps are giving LinkedIn a run for its money. Is it running out of steam and will recruiters switch to Facebook? [read more]

LinkedIn Tips as Tweets -- In 140 Characters or Less!

February 2, 2012 by Steve Smithson
with 1,503 views

These are only brief tips (mainly as they’re all 140 characters or less, so you can share them on Twitter), but if one of them helps you to either get a new job, gain a new client or generally win new business, then it’s worth it. Please feel free to ‘share’ them on your Twitter feed or other social networks,... [read more]

5 Ways to Undermine Your Linkedin Profile

January 31, 2012 by Mike Johansson
with 14,776 views

Image courtesy of author's blog

As Linkedin continues to grow (now close to 150 million members) it seems more and more people may be rushing to get their profiles published there.In their rush to be live on Linkedin (or maybe through a lack of thought earlier) they may be doing things that will make them look bad on this social network, specifically, and in social... [read more]

What's Your Social Media Signature?

January 25, 2012 by John Serpa
with 2,079 views

So what do you do if you have the next big idea? Invoke the power of social media with a memorable social signature. But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you. [read more]

When in Doubt, Link Out!

January 20, 2012 by Victoria Ipri
with 895 views

caliber_3D/shutterstock

LinkedIn spammers ruin things for everyone, but the best defense is still a good offense. [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,508 views

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 1,063 views

Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]