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content management

The "AT&Ts" of RSS Marketing

March 19, 2012 by Andre Bourque
with 133 views
0

Your RSS marketing strategy shouldn’t just indiscriminately push content. A good marketing strategy should include RSS feeds that serve in catering to the content preferences of your audiences. [read more]

A Beginner’s Guide to Content Management Systems (CMS)

December 17, 2011 by Jamie Fairbairn
with 1,315 views
3

 

Image Credit: svilen001

What is a Content Management System? A Content Management System (CMS) is software most commonly used to manage a website or blog. The purpose of a CMS is to remove the need for hand coding when updating content on web pages or blog posts.  Common features of CMSs CMSs don’t do anything that anyone with a little bit of technical... [read more]

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Of Kutchers and Klouts

November 16, 2011 by Mac Ocampo
with 252 views
5

Ashton Kutcher saw a headline about Penn State football coach Joe Paterno getting the boot and tweeted about the controversial issue and defended Paterno, saying “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Thing is, Kutcher didn’t seem to read all the details because one of Paterno’s assistants had 40 counts of sexual abuse of children and didn’t report it to authorities. [read more]

Content Strategists and Planners: What’s The Difference?

July 20, 2010 by DJFrancis
with 4,773 views
4

  What’s the difference between planners and content strategists? How is content strategy a different discipline and what type of people should lead it? Why are we making a distinction between the roles now? These are all valid questions. Neither practice is going away, so this is the time to determine the appropriate roles and... [read more]

Insurance Coverage for Your Social Media Presence?

July 19, 2010 by rockstarbuzz
with 1,082 views
0

One of the best things about today’s technology, in my humble opinion, is automatic bill pay.  Between working my own business and teaching yoga, on top of managing two children’s separate activities and taking care of running the house, it’s a wonder I know what day of the week it is, let alone what the date is! That’s what I love... [read more]

All Blog Content Isn't Created Equal

April 12, 2010 by Debbie Hemley
with 314 views
1

Here's the dilemma: all blog content isn't created equal. On the one hand we're told people should write in a casual manner, be transparent, say what's on their mind. But when does sharing become oversharing?  Take the case of conductor Leonard Slatkin who was “pelted by brutal reviews” and bowed out of the... [read more]

Two Ears, One Mouth: More on the Fall of Content

April 12, 2010 by Drew Hawkins
with 423 views
0

In my previous posting, I discussed the fall of content value on the web, how originality was becoming slimmer while messages were rapidly growing. One opinion I had was that content was being created at the expense of the web reader, concerned more with traffic or followers rather than providing things of value. Then I began to think... [read more]

Got content?

March 29, 2010 by Rob Cottingham
with 610 views
2

Have you noticed that we aren't writers any more? Or filmmakers, or video producers, or even musicians or cartoonists? We're content-creators. Way too often, I hear Web folks talk about “content” as some kind of undifferentiated commodity: “Yep, figger we're gonna need ten, maybe twelve kilos o' content... [read more]

Content and Passion...Finding The Right Social Media Content And Engagement Strategy

March 10, 2010 by John Cass
with 558 views
0

This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. I think content strategy development is all about discovering what people are passionate about, whether it's finding an answer to a... [read more]

Social media intelligence and awe-inspiring content

February 11, 2010 by Angela Connor
with 238 views
0

If you haven't heard by now, I started a new job this week. Tomorrow is Day 4 and I am 100% sure that I made the right decision. It is already challenging and the people seem like a wonderful, creative bunch. I've already started blogging on the company blog and have  written  two posts  that I'd like to share with you.... [read more]

ROI calculations are a joke

February 8, 2010 by Tony Byrne
with 2,198 views
1

Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM).  The overall finding was along the lines one might expect, "72% of respondents intend to expand their use of ECM technologies"... but there was an intriguing second key conclusion... [read more]

Does social media need to be personal? | Corporate blogging news digest

May 3, 2009 by Daryl Pereira
with 419 views
0

One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All's article in IT Business Edge. Content is content, and as long as you are producing unique... [read more]

How to avoid getting burned by negative comments

April 22, 2009 by Mack Collier
with 703 views
2

One of the biggest fears that blogging companies have is critical comments on blogs. The idea of seeing a 'you suck!' conmment on a blog is enough to make most company bloggers break out in a cold sweat. But negative and critical comments from blog readers can actually benefit a company IF that company acts smartly, and has a plan in... [read more]

Content me por favor!

April 14, 2009 by Laurent Francois
with 152 views
0

Small dickMise en ligne par quinn.anyaI had a funny discussion this week-end about "buzz". Remember how I dislike this word? Have a look here on why Buzz is non relevant notion. But anyway, I had this friend telling me that to make a buzz "buzz" (see how complicated it can be on Saturday night) you just needed 3 things: sexy images... [read more]

Anonymity in reader comments has value

April 10, 2009 by Mathew Ingram
with 276 views
0

Doug Feaver, the former executive editor of the Washington Post, has a great column up about comments and the value of allowing them to not only be anonymous but unmoderated (other than by fellow commenters). This is a case I have tried — and continue to try — to make at the Globe and Mail, where I am the communities editor. When I... [read more]

The Emperor's new clothes

February 4, 2009 by ChristopherDoster
with 269 views
0

Marketing has always been focused on putting a "shiny red coat" on whatever it is we are selling.  Although I agree with one of my mentors Seth Godin, when he asks, "what comes first, the marketing or the product"?  Seth claims that anytime someone says, "hey, got a great product and all it needs is some marketing", to run for... [read more]

Something for your media plans: the weather forecast

January 30, 2009 by Dirk Singer
with 245 views
1

It might be raining and you are in a foul mood, but at least you are thinking more clearly. That's the findings of a group of Australian researchers who tested consumer memory in good and bad weather. As reported by the British Psychological Society, 73 shoppers were put in a newsagents and asked to recall ten objects. Half went in on... [read more]

Content Drain? Try Some Shower Power.

January 21, 2009 by Renee Lemley
with 350 views
0

Whether You're An Individual or a Business, Engaged in Social Media or Not, You Need to Consider the Quality and Consistency of Your Content. Never Underestimate the Power of a Shower. image via Wikipedia If you're like me and read other bloggers' blogs, receive regular Webinar invites, get a weekly e-newsletter, or listen to a weekly... [read more]

Insight from online communities: 2. Focused discussions

January 19, 2009 by Matt Rhodes
with 224 views
0

Yesterday we wrote about how to maximise the insight gained from profiling data in online communities. For the second in our series on how to get insight from online communities, we're looking at how to make the most of the core of most online communities - discussions and forums. Most communities have some form of discussion area. This... [read more]

It's Time To Transform... or Go Back To The Lazysphere

January 13, 2009 by Peter Kim
with 208 views
3

Let's get serious about social business.The reverb in the echo chamber has become deafening.Have you noticed the lack of original content being published lately?  I have.  There's a term to describe what's going on and Steve Rubel called it a year ago: The Lazysphere."Rather than create new ideas or pen thoughtful essays... [read more]

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