About Social Media Today
How to Share Your Blog Posts Right into Your Subscribers' Inbox
In honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness. People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, will forget to go to your website. It is so true.[read more]
5 Steps to Writing Email Copy that Converts
The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach efforts may be the sharpest marketing decision you makes this year.[read more]
Are Your Emails Getting Through to the People You are Sending Them to?
Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore. Send only to real subscribers. Duh. Notice that I didn't say "send only to my random email address list I got." Sorry, it doesn't work that way.[read more]
How to Turn Off Social Media Spam
If you take a close look at your email inbox, you may notice that it's quickly getting filled with email notifications from all your social networks! These emails are interrupting your day and draining your precious time, so go through your networks and email notification preferences and do some housecleaning.[read more]
Social Media Can't Replace Email
It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment.[read more]
5 reasons why chat beats voice and email and the one reason it might not
The following blog post touches on five reasons why providing chat support to your customers surpasses voice and email as support channels and one reason it might not.[read more]
Social Media, Email and Top Online Activities of Baby Boomers and Beyond
What do (older) people do online? A new infographic from CreatingResults illustrates facts about social and email, plus top online activities of baby boomers and beyond. Infographic charts are broken out by age group, so you know where to spend your marketing time & money.[read more]
Do You Have a Dumb Website?
If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.[read more]
Tips on Managing Your First Social Media Intern
I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two).[read more]
Google Drive Sends Companies Scrambling to Update Internet Policies
Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?[read more]
3 Ways to Maximize Your Network Relationships
Image by Porter Novelli Global via Flickr
One door closes, but two other doors open. That’s how the saying goes; however, often, when networking, it may feel like many doors are being closed and few are opening. By using a few key strategies, you can actively ensure that so many doors are opening that you are constantly introduced to new opportunities.By maximizing your...[read more]
Who Needs the Press to Make Sure a Press Release Gets the Word Out?
This morning I learned that Vocus, the public relations services company, has acquired email marketer iContact. That Vocus would add email marketing to its portfolio is interesting enough, but for now, let’s focus on how I found out about the acquisition. Not too long ago, I would have read about it in the business section of my daily...[read more]
7 Lessons in Productivity from A Very Productive 2011
My objective is to tell you about the things I’ve done the 353 days before today, which proved to be wise and might help set an agenda for making next year über productive for you too.[read more]
Facebook Is NOT The Largest Online Social Network, Email Still Rules! Infographic
"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined."[read more]
What the hell happened to email?
"Aside from the awesome, keyword-rich and searchable social content we share daily, we aren’t giving people the opportunity to drop in and meet us. So what can we do to promote our fancy new social networks? This is where I think email is increasingly being overlooked."[read more]
4 Critical Components to Your Email Marketing Strategy
Email is a a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Funny thing is though; a lot of us don’t listen (or get off track due to the need to drive results in the short term).[read more]
Email Marketing - Links, Resources, and a Presentation
"If you take your time, have an actual strategy, and remember who is on the other end of that email, you can create a strong, engaged list that will stick with you for a long time. If you just harvest names and emails and send them the first thing that comes to mind, you put your domain at risk and throw away something potentially very valuable."[read more]
The Benefits of Pitching a Press Release, either via Email, Telephone or Social Media
"...pitching to a researched journalist, in a more focused way, as is always done at Punch Communications, will produce better coverage results. So, what are the benefits of using email or a social network versus picking up the telephone to make that first contact?"[read more]
How To: Use Google Docs as a Stealth Read Receipt
As someone who does not endorse the practice of sending read receipts as they can be interpreted as intrusive I was more than happy to discover that I could utilize a little known feature in Google Docs to accomplish my goal. More importantly, this can be done in a way that the recipient could not avoid and likely would realize either. Here's how you can do it in four steps and under five minutes.[read more]
Email: An Endangered Medium?
Unless you’re behind the push to use alternative web-based mediums for communication, the idea of email becoming extinct anytime soon may seem dubious. But chances are strong that you used web-based email less in 2010 than 2009.[read more]
Recommended to follow
Social Media Today
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”