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Consumers Who Receive Marketing Emails Spend 83% More [INFOGRAPHIC]

September 11, 2013 by Jim Dougherty

Illustration by Tokyoship (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Email is decidedly less trendy than social media, and many studies have found it much more effective at converting sales. It’s somewhat counter-intuitive, but this infographic frames some of the whys and bets practices quite nicely. What do you think about the persistence of email marketing and its future?[read more]

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Social Advocacy & Politics: The Tweet of Email's Death Was an Exaggeration

September 10, 2013 by Alan Rosenblatt

Before the advent of social media, short of over burdening people with repetitive email, we had to rely on other, more expensive or more filtered channels to create source amnesia. We could pay for ads (TV, radio, print, direct mail) to fertilize the market before sending out our emails, but that was an expensive proposition, especially if it involved precise targeting.[read more]

The New Gmail Inbox

September 4, 2013 by Brad Friedman

It is arguable that this new Gmail feature allows the receiver of emails to have way more power than they have ever had before. You no longer can bombard someone with a bunch of emails about your product or service and expect them to at least see them in your inbox.[read more]

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Why Email Will Never Die

August 31, 2013 by Phil Butler
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courtesy The @ Book by Patrik Sneyd

Way back in 1971 an engineer named Raymond Tomlinson created something called Email to be used on what was known as the ARPANET. Back then Email could only be sent in between users on the same machine, and so Tomlinson separated the users by inserting the @ symbol to separate the user from the machine. And the rest is, as they say, history.[read more]

Why Hasn't Twitter Replaced Email in Politics?

August 29, 2013 by Colin Delany

Twitter is a giant social conversation involving millions of people. It’s great for injecting ideas into the public dialogue around an issue, and if your audience is big enough, for broadcasting your political content. It’s also a useful tool for reaching “opinion leaders,” the journalists, bloggers, activists and loudmouths who set the tone of the political debate.[read more]

Visualizing My Gmail Contacts

August 20, 2013 by Ari Herzog

Engineers at the MIT Media Lab have created a tool called Immersion that enables anyone with a Gmail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields.[read more]

How to Keep Yahoo’s Dead Pool from Sabotaging Your Email Program

July 17, 2013 by Debra Ellis

Yahoo is running a fire sale on dormant email addresses. All of the addresses in their dead pool have been released for people to claim. An individual can request up to five addresses between July 15, 2013 and August 7, 2013. The people who receive rights will have 48 hours to activate the accounts beginning August 15, 2013. Giving...[read more]

Dyn’s DNS Vs. Email Rap Battle [VIDEO]

July 15, 2013 by Jeffrey Vocell

Rap Battle!

In 2043 when we look back at the history of Dyn, I have a feeling that this video will be one of the highlights. Actually, it might be one of the greatest highlights of any company ever.[read more]

Why Every Company Needs Email Marketing [INFOGRAPHIC]

July 12, 2013 by Debra Ellis

Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis.Email is the best channel for speaking directly to your customers because it is personal and economical. Use it to inform, promote, and show that you value their business.[read more]

5 Tips for a Better Email Signature [INFOGRAPHIC]

June 24, 2013 by Frederic Gonzalo

If your organization has a thriving presence on Twitter or Facebook, why not have a button or link under your signature? We sometimes take for granted the fact that employees are a brand’s best ambassadors and that not everybody knows about your Facebook page, or Pinterest boards.[read more]

Gmail Saved the Day

May 28, 2013 by Mike Allton

I still have some troubleshooting steps to do to try and restore my old emails, including a system restore from backup. While I won't go back to using Outlook no matter how that turns out, I do still hope to recover those lost messages and then import everything into Gmail so that I have my complete email history again. I often refer back to old emails for project information, so recovering them is still important.[read more]

How to Share Your Blog Posts Right into Your Subscribers' Inbox

May 2, 2013 by Judi Knight
1

In honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness. People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, will forget to go to your website. It is so true.[read more]

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5 Steps to Writing Email Copy that Converts

April 8, 2013 by Sasha Zinevych

The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach efforts may be the sharpest marketing decision you makes this year.[read more]

Are Your Emails Getting Through to the People You are Sending Them to?

April 1, 2013 by Nate Goodman

Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore. Send only to real subscribers. Duh. Notice that I didn't say "send only to my random email address list I got." Sorry, it doesn't work that way.[read more]

How to Turn Off Social Media Spam

February 13, 2013 by Mike Allton

If you take a close look at your email inbox, you may notice that it's quickly getting filled with email notifications from all your social networks! These emails are interrupting your day and draining your precious time, so go through your networks and email notification preferences and do some housecleaning.[read more]

Social Media Can't Replace Email

February 11, 2013 by Jonathan Bennett
8

It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment.[read more]

5 reasons why chat beats voice and email and the one reason it might not

July 11, 2012 by Al Rose

The following blog post touches on five reasons why providing chat support to your customers surpasses voice and email as support channels and one reason it might not.[read more]

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Social Media, Email and Top Online Activities of Baby Boomers and Beyond

June 6, 2012 by Erin Read Ruddick

What do (older) people do online? A new infographic from CreatingResults illustrates facts about social and email, plus top online activities of baby boomers and beyond. Infographic charts are broken out by age group, so you know where to spend your marketing time & money.[read more]

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Do You Have a Dumb Website?

June 1, 2012 by Barry Feldman

If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.[read more]

Tips on Managing Your First Social Media Intern

May 11, 2012 by Heather Taylor

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two).[read more]

 
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