email marketing posts, articles, and infographics

Email Marketing: Why Segmentation, Analytics, and Integration are Essential

April 10, 2012 by Brett Relander
with 3,082 views

Email marketing is an important part of any businesses marketing mix, but the key to achieving the desired success lies in list segmentation, analytics, and cross channel integration. Are you doing it right? [read more]

Social Media Marketing: Three Mistakes to Avoid in 2012

April 5, 2012 by Brett Relander
with 10,031 views

Jonathan Cooke/shutterstock.com

3 social media marketing mistakes to make sure you avoid in 2012. Make these mistakes and you could pay dearly. [read more]

Is eMail Marketing Dead? Hardly, Says Marketfish CEO, Dave Scott

April 2, 2012 by Andre Bourque
with 1,943 views

Image: 123rf.com

Remember all the talk a few years back about how Social was going to replace email? Dave Scott, CEO of Marketfish does and disagrees. [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 4,169 views

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski
with 1,554 views

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email. [read more]

5 Tips to Avoid the Spam Folder and the Courtroom

December 22, 2011 by Stanford Smith
with 168 views

higyou/shutterstock

"In this guest post, Russell offers great insight into how to make sure that your email marketing doesn’t annoy your blog subscribers or get you into trouble. Of course, we are not attorneys and this is not legal advice…you know the drill." [read more]

5 Ways To Make An Email Newsletter Your Best Sales Tool

December 1, 2011 by John Jantsch
with 330 views

"No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion." [read more]

Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines

November 25, 2011 by Andrew Hunt
with 800 views

Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians, you are not affected, you are WRONG! Moreover, it’s not just for email marketers, it applies to ALL forms of electronic messages. That means your social media campaigns, mobile marketing…. anything digital. While the law is not set to be implemented until mid-2012, for many companies this law will drastically change how they market to Canadian companies and individuals. [read more]

Is Facebook Taking Over the World?

October 25, 2011 by Amy Fowler
with 765 views

A look at Facebook's potential monopolisation of the Internet. [read more]

6 Ways To Socialize Your Email Marketing Campaigns

October 11, 2011 by Yo Noguchi
with 1,642 views

As brand owners rely more and more on social networking sites as a marketing tool, some are predicting that email will lose its central position as online activity shifts more towards the social networking channels. Having said that, email marketing volumes are not exactly declining and are in fact, enjoying exponential growth along with... [read more]

5 Email Marketing Tips for More Successful Campaigns

October 7, 2011 by Gareth Case
with 576 views

"For me, email campaigns simply don’t work in isolation, especially in the b2b world. Perhaps that’s due to the nature of the business I work in but I believe to get the best results, email must be one dimension of a multi-touch strategy." [read more]

The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media

September 8, 2011 by Frank Barry
with 3,336 views

You know how a 3-legged stool works, right? If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up. The online world has a similar 3-legged stool - SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you're missing one, the others suffer. [read more]

4 Critical Components to Your Email Marketing Strategy

July 27, 2011 by Frank Barry
with 1,514 views

Email is a a form of communication (and full blown industry) that’s been around for a while. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Funny thing is though; a lot of us don’t listen (or get off track due to the need to drive results in the short term). [read more]

How to Measure Results in Digital Marketing

March 10, 2011 by Brett Relander
with 4,540 views

Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it. [read more]

Five Clicks to Track for Your Email Program

February 15, 2011 by Sundeep Kapur
with 2,767 views

This one is a classic and offers the fundamentals on what metrics to look at first for your email marketing program.One of the strongest ways to segment any campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis.Most marketers look at the... [read more]

Social Marketing: You Have to Message on Relevance

February 11, 2011 by Sundeep Kapur
with 2,851 views

We’ve all been there, you get an email from a company but are not exactly sure why. I’m not talking about some funky segmentation or broad-brush promotional email – I mean an obvious what-were-they-thinking? [read more]

The Future of Traditional Marketing

January 11, 2011 by Brett Relander
with 11,396 views

Brett Relander from Tactical Marketing Labs describes how traditional media can be leveraged to include digital marketing and social media assets to reduce marketing costs and increase revenue in the digital age. [read more]

7 Tips to Integrate Email with Social Media

July 16, 2010 by Tink Taylor
with 2,329 views

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from both disciplines, bringing outstanding bottom-line results. Unfortunately many marketers just aren’t... [read more]

Social Networking Continues To Surpasses Email In Usage

April 15, 2010 by Chad Richards
with 2,806 views

This post isn't about bashing email. We've been seeing some great results in the last few months with email. Specifically, better open rates, better click throughs, and better conversions into sales (although this isn't always trackable for every situation - we have been tracking it with some projects). One clear take away is that... [read more]

Report: Social Media + Email = More Power

March 24, 2010 by ScottMonty
with 655 views

A new report from eMarketer shows how combining the strengths of email and social media can lead to better results. You'll recall around these parts the discussion of "Silent E." Now this report teases that out a little more. It's about how two complementary marketing practices can be used more wisely to engage customers in... [read more]