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5 Secrets to Email Marketing Success for Small Business

April 10, 2014 by Debra Ellis
2

Email marketing success.

Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar.[read more]

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5 Things I Wish Everyone Knew About Email Marketing

April 9, 2014 by Andy Newbom
2

Email marketing luck.

Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.[read more]

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Integrating Social Media, Direct, and Email Marketing

February 12, 2014 by David Glenn

Integrating social media.

Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social media into consideration.[read more]

5 Unique Ways to Improve Your Email Marketing

January 29, 2014 by Alen Malkoc
1

Email marketing.

So you’ve set up a new company or are looking to recreate your brand image? The current competitive business environment is likely to make this task extremely difficult for you. Though there are various opportunities to get connected with your prospects and consumers, you just have to find the right platform and techniques to get your message out there.[read more]

3 Powerful Ways to Maximize Automation in Your Email Marketing

January 15, 2014 by Craig Klein

Email marketing cube.

As email inboxes became flooded, prospective buyers found the power of internet research and social media became part of everyday life – the ‘experts’ began to claim that email marketing was dead. For almost a decade, this prediction continues to be made by those that prefer other marketing channels.[read more]

Mobile Email and Market Share Trends and Stats for 2014

December 18, 2013 by Drew Beechler

mobile email / shutterstock

Your email client market share affects a great deal of the design and strategy behind your email marketing. It's important to not only look at your market share today, but also future trends. Here's a compilation of key stats and trends to keep in mind for your 2014 email marketing planning.[read more]

Inbound Marketing Tips: The Top 10 Reasons Your Emails Suck

December 5, 2013 by Jennifer Sanchez

Marketing email raspberry (Max Choong/Compfight cc)

Lately, I feel like everytime I pick up my iPhone I have 30 emails in my personal inbox and approximately 28 of those automatically get deleted. We send emails to bring value to others and to nurture the relationships we've formed with our customers and leads. So if you forgot how to do that, I'm here to help you.[read more]

Best Practices: Using Email to Market Renewal Products

November 25, 2013 by Debra Ellis
2

Time to renew.

Email is an excellent tool for communicating with customers and prospects. It is relatively inexpensive and can be set up to provide information in a timely manner with minimal maintenance. The top four areas in the customer lifecycle can be improved and managed with email. This includes acquisition, retention, sales, and service.[read more]

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How to Build an Email Campaign that Converts

November 14, 2013 by Anthony Baisi
1

Email marketing works. But it is hard to do well.

Email marketing can be one of the best strategies employed by your business, but unfortunately effective email campaigns don’t come that easily. That’s why we put together a 5-step process to help guide beginners through the process and to offer some new perspective to the experts.[read more]

Why Old School Email Marketing Can't Be Dismissed

November 8, 2013 by Paul Pruneau

Old school email marketing. 

The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines. These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers and prospects for just about any brand.[read more]

Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

November 8, 2013 by Debra Ellis

Email marketering is changing fast.

Email marketing is evolving at a rapid pace. The days where cash flow could be generated by simply collecting addresses and emailing promotional offers are disappearing. The new reality requires segmentation, targeted marketing, and customer engagement.[read more]

The Ultimate Email Marketing Cheatsheet [INFOGRAPHIC]

October 22, 2013 by Douglas Karr

email marketing (Marketo)

There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Should you focus on one more than another?[read more]

Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

October 22, 2013 by Pam Dyer

Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.[read more]

Counterintuitive Statistics About Email Marketing [INFOGRAPHIC]

October 18, 2013 by Jim Dougherty
1

Email marketing myths (Alchemy Worx)

While email marketing seems like a remnant of the 1990s, there’s a lot of data that suggests that email is very effective, particularly to re-engage past customers. The statistics on this infographic, via Alchemy Worx, seem to substantiate this to some degree.[read more]

6 Seasonal Christmas Email Marketing Campaign Ideas

October 17, 2013 by Shell Robshaw-Bryan

Seasonal email marketing

Tis’ the season to be jolly…at least, it will be very soon, so now is the ideal time to plan your Christmas promotions. Online retailers in particular can greatly benefit from strategically planned, cross channel sales promotions, which can be easily launched via an email marketing campaign.[read more]

Go Ahead, Ignore Mobile Users for Email Marketing, We Dare You [INFOGRAPHIC]

October 1, 2013 by Jon-Mikel Bailey
3

Mobile is everywhere. We’ve written about mobile extensively. We even built a product in response to the need for easy mobile marketing solutions. Yet, so many businesses and organizations continue to ignore mobile. Take a look at your email inbox. It’s the cornerstone of business communication.[read more]

How to Keep Email Fatigue from Sabotaging Your Marketing and Ruining Relationships

September 20, 2013 by Debra Ellis

People opt out of email campaigns long before they hit the unsubscribe button. Relationships that began with anticipation for the promised goodies start to wane over time. In some cases, people leave because of natural attrition or limited needs. If your subscribers match your customer profile, this accounts for 10-15% of your unsubscribes.[read more]

Tiptoeing Around the Gmail Elephant

September 18, 2013 by Debra Ellis

Gmail and email marketing

When it comes to Gmail's inbox tabs, the good news is that unsubscribes due to email fatigue should drop for Gmail users. The bad news is that messages that once captured attention with a good subject line won’t be seen until the recipient clicks on the correct tab. What’s an email marketer to do?[read more]

Email Marketers Fear the New Gmail

September 18, 2013 by Elizabeth Kent
1

Gmail Marketing and Tabs

If you’re a Gmail user, you’ve recently seen the switch in your inbox from one folder to three tabs. In these three tabs lies the “promotions” tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales.[read more]

How to Make Your Email Marketing Campaigns Spam-Proof

September 13, 2013 by Shalyn Dever

image credit: digitalart @ freedigitalphotos.net

Pick your advertisers and partners with extreme care. You’ll need to make sure you don’t promote advertisers and/or partners with iffy reputations. By doing so, your association with them can help drive up your ‘spam score’, and can wreck your reputation with your clientele at the same time.[read more]

 
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