email marketing

email marketing no-no

Brands can’t serve customers well by assuming they all want the same thing. Ask them. Or look at the analytics of who’s opening the emails. Technology makes it so easy to customize email marketing. It’s easy. It works. And it’s essential to good customer service.[read more]

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With the emergence of so many social networking sites, you might think that email marketing will die a slow death through the years. But that’s not true. In fact, the best path now to success is to combine both email marketing and social media marketing. Why and how? Read on.[read more]

email marketing

In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction with high business ROI.[read more]

Email marketing can be highly effective in increasing lead generation and attracting new business, and content marketing can also greatly boost lead generation. However, to help ensure that all your content creation produces solid, measureable results, decisive action with email marketing is required.[read more]

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When social media entered the mainstream of internet marketing many opined that email marketing would be a thing of the past in a matter of years. But rather than see that happen we have instead seen an increase and better use of this marketing tactic![read more]

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In email marketing, your “from” and “subject” lines determine whether or not your email gets opened. Let’s look at how to make them irresistible.[read more]

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There is a reason that no one is opening your marketing emails. So lean in, close out the rest of the distractions for a few minutes, and let me tell you what you're doing wrong and how to fix it.[read more]

By responsively engaging with their audience over social and eMail, companies are able to promote their content and message in a concise manner. Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience.[read more]

According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers.[read more]

The big statistic everyone was talking about was that when a lead is contacted within ONE minute of a potential buyer inquiring, the chances to convert that lead increased a whopping 391%. But the fact remains that companies don’t often respond quickly.[read more]

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Here are five fast, easy, and reliable tools you can use to grow your sales and open up more accounts this December:[read more]

Instead of using it primarily as a direct sales channel, many B2B and B2C companies now view Email marketing as an efficient and inexpensive way to promote their marketing collateral to new prospects and existing customers. Perhaps it’s time you do the same.[read more]

Think of it like this, if you got 11% taller, you would soar. If there was 11% more tumblrs like What We Should Call Social Media, we would never get any work done. If there were 11% more cat memes, we would all be so much happier. So in short, email is still rocking it.[read more]

Back in the day, social media was an inexpensive way to get where you were going as a business. Now it's becoming a toll road they expect you to pay for the privilege of traveling on. Perhaps some "back to basics" email content marketing can help pave the way to some less expensive digital journeys?[read more]

Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Think about it: Email is central to everything a person does, online and offline, every day.[read more]

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Email marketing has long been the staple of digital marketers and online entrepreneurs. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a tried-and-tested component of the marketing mix. Social media, on the other hand, is an emerging market channel whose potentials are yet to be assessed and realized. Up until now, most digital marketers treat these two areas as distinct and separate from each other.[read more]

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Email marketing for blogs isn’t extremely common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing might not be for every blog. Explore the pros and cons.[read more]

Email marketing is an important part of any businesses marketing mix, but the key to achieving the desired success lies in list segmentation, analytics, and cross channel integration. Are you doing it right?[read more]

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3 social media marketing mistakes to make sure you avoid in 2012. Make these mistakes and you could pay dearly.[read more]

 

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Remember all the talk a few years back about how Social was going to replace email? Dave Scott, CEO of Marketfish does and disagrees.[read more]