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predictive analytics
Prescriptive Analytics in Social Media: Optimize Your Processes
Many businesses face problems that require them to optimize their processes given constraints faced. Prescriptive analytics help you allocate scares resources, optimize market outcomes or limit risks.[read more]
Social Media Today's Exclusive Interview with Dr. Eric Siegel
Predictive analytics whiz: Dr. Eric Siegel
In this Social Media Today exclusive interview, Henry Spethmann speaks with Dr. Eric Siegel, founder of Predictive Analytics World, about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.[read more]
The Social Data Deluge: How to Convert Customer Data into Useful Predictions? | Webinar Replay
Sponsored by Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends,...[read more]
Analysing Digital-Analytics - Dissecting Data Streams
This is a brief but helpful review of social media data analysis and the digital elements that feed into it.[read more]
How Predictive Can Social Media Analytics Get?
We use social media as a barometer of our social footprint. It shows us where we stand: what’s our impact on social networks, who do we influence as a voice, how are we being talked about. And that’s extremely useful because we do need to know our current position to build for the future. But couldn’t social conversations be used as a...[read more]
Twitter Analytics : Which usage behavior attracts many followers?
This is the first part of a series of posts where Data Mining and Text Mining will be applied to extract potentially useful facts about the usage of Twitter and to draw some conclusions such as what makes a Twitter account interesting enough to other users.The conclusions that will be presented here are from the analysis of 3651...[read more]
The big big Analytics Conference
The Predictive Analytics Conference (http://www.predictiveanalyticsworld.com/ ) starts today in Hotel Nikko ,San Francisco . A whole who's who of analytics experts is gathering there including SAS,SPSS ,SAP, Click Forensics ,Acxiom ,Amazon, Google and a big R user conference as well. It is really really huge so stay tuned for some...[read more]
Data Mining: Gluttony or Grail?
I recently went with Maddie "Get the data, then throw it out!" Grant to an ASAE Technology Idea Swap on data mining. Several folks from inside ASAE were there showing off their new predictive modeling software package, Clementine. Predictive analytics, in my mind, is like the holy grail of data mining—it becomes an obsession for those...[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”