business intelligence

social buzz/shutterstock

Social "buzz" won't typically deliver strategic, actionable insight. Companies are realizing they need advanced social intelligence to make decisions, set strategy and drive innovation. Here are five key considerations for organizations looking for an advanced social intelligence solution.[read more]

Google+

Google+ may not look like the social media network of the future right now, but there’s no denying its potential for businesses. To quickly recap the rest of the last couple of blog articles, we’ll go over the main benefits of using Google+ for Businesses.[read more]

programmatic advertising/shutterstock

Here's a Q & A about programmatic advertising, which one expert defines as "the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized."[read more]

social network channels

Humans are peculiar creatures: what time they do not spend socializing, they spend monitoring themselves and collecting infinite volumes of data about their own behavior. The result is what we call the Vast Social Data Miasma. Here's how to turn that social data into social results.[read more]

List.ly boosts blog traffic (image: Krissy.Venosdale/Flickr)

There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly. According to co-founder Nick Kellet, List.ly is "true social curation with lists as a metaphor."[read more]

CEOs and social media/shutterstock

CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. Why is the top corporate brass such laggards when it comes to social media? And how can corporate marketers make them see the light?[read more]

social intelligence/shutterstock

With significant advancements in both technology and methodology surrounding the ability to filter, classify and structure the daily flood of open social commentary at a scale never before possible, several one-time truths related to social business intelligence (SBI) have now evolved into myths.[read more]

Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.[read more]

Alan E. Hall has seen many business mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. From his personal experiences - and those he’s witnessed from afar, fortunately - here are six mistakes Hall believes leaders should avoid at all cost.[read more]

It's all about business for any company engaging in social media. Sometimes we forget that these platforms are a means to an end. That end is revenue. All the effort to win fans, followers, interactions, comments and click-thrus is part of a comprehensive effort to increase visibility, generate leads and sell products.[read more]

While the failure of predictive analytics models in the mortgage industry and financial services industry to PREDICT default rates started the recession, here is something which may just ensure- Why 2009 wont be like 1929. Business Intelligence for better Decision Management. Bad news on coming demand mismatch enabled faster decision...[read more]

I recently went with Maddie "Get the data, then throw it out!" Grant to an ASAE Technology Idea Swap on data mining. Several folks from inside ASAE were there showing off their new predictive modeling software package, Clementine. Predictive analytics, in my mind, is like the holy grail of data mining—it becomes an obsession for those...[read more]