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Are You Satisfied With Your CRM? If Not, Maybe it's You!

February 24, 2014 by David Masover

Are you satisfied with the way your salespeople are using the CRM you bought? Are you satisfied with the data that comes out of it? Are you satisfied with the degree of engagement between your sales managers and their front line direct reports? If you are not, and you want to fix that, where do you start?[read more]

IBM Social Business Bets on Key Application and Technologies

October 25, 2013 by Richard Snow

Types of interaction

IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.[read more]

How Does Social CRM Work for Brands?

September 14, 2013 by Syed Noman Ali

Social CRM and Brands

The next edge for the organizations that want to optimize the power of social interactions & get closer to customers is the Social CRM. Getting closer to customers is the top priority of every brand. Today’s brands are passionately building social media programs to do just this.[read more]

Six Business Mistakes You Should Never Make Twice

February 19, 2013 by Steve Olenski

Alan E. Hall has seen many business mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. From his personal experiences - and those he’s witnessed from afar, fortunately - here are six mistakes Hall believes leaders should avoid at all cost.[read more]


Successful Social Engagement: Listen…and Respond

February 18, 2013 by Emm McAndrew

While overt calls to action such as “Like this!” and “RT if you agree” may still be appropriate for some brands, today’s social media-savvy consumer is now looking for something more than an instruction on how they should interact with a status update or image.[read more]


Customer Service on Facebook: 4 Tips to Make It Great

February 14, 2013 by Liam 'Lewy' Shepherd

We've had enough experience with social media now to realise how effective it is as a customer service tool. Find out how you can make the most of this opportunity bestowed upon you, to both prepare and act upon the customer engagements you encounter on your Facebook Page.[read more]

Using Social Media for Customer Service

February 13, 2013 by Wayne Baumgartner

Many entrepreneurs and personal brand individuals utilize their already-established personal network to market themselves to a wide audience, forgoing the use of a business page. But you should consider how much more effective a business page would be for your social marketing strategy.[read more]

6 Ways to Beat Your Competitors Online

February 7, 2013 by Scott Tobin

There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give away more to get the business. So what can you do?[read more]


Brands: Here's How to Fix Your Pinterest Problem

February 7, 2013 by Courtney Livingston

Did you know that 48% of the top retail pins on Pinterest link to 404 error pages? Brands are leaving money on the table by not taking advantage of this referral traffic. Here's what you're doing wrong and how to fix it.[read more]

Social Media Branding for Valentine's Day

February 6, 2013 by Cara Tarbaj

Incorporating Valentine’s Day into your social media branding is easy. Here are ways to be smart about it on Facebook and Twitter -- plus, a pro tip for you to get a jump on the competition.[read more]

Shareable Content for Valentine's Day

February 6, 2013 by Cara Tarbaj

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

Valentine's Day Edition: Connect With Customers and Clients

February 5, 2013 by Cara Tarbaj

One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities. See how some big-time brands are taking advantage of the upcoming Valentine's Day.[read more]

3 Actions to Try Instead of Begging for Facebook “Likes”

February 4, 2013 by Kevin Hudson

Desperation is often seen as a social faux pas, and it's no different where businesses are concerned. Here I provide three basic alternatives to desperation that'll get you into all the social gatherings (figure of speech), and help you to achieve your business goals.[read more]

Transitional Marketing and the Connected Interface

February 1, 2013 by Brian Solis

It is important to remember that experience is not a product of technology; it’s a product of emotion. From positive emotions come connections, and from connections come relationships. And isn’t building relationships with consumers the end goal anyway?[read more]

Social Selling Is on the Rise: Get on Board

January 30, 2013 by Koka Sexton

We are going to see the application of social selling increase across every industry. It's not a matter of if, but when it’s going to touch your company.[read more]

Advice for First-Time Content Marketers

January 24, 2013 by Jennifer G. Hanford

Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful.[read more]


Grow Your Business and Reach New Customers with Social CRM

January 24, 2013 by Steven Macdonald

Building a strong and valuable relationship with your customer base is more important than ever. According to, 36% of social media users post brand-related content and 50% of people follow brands in social media.[read more]

5 reasons why chat beats voice and email and the one reason it might not

July 11, 2012 by Al Rose

The following blog post touches on five reasons why providing chat support to your customers surpasses voice and email as support channels and one reason it might not.[read more]


Webinar Replay: Next Generation CRM: Social Media Management and Monitoring

July 11, 2012 by Cliff Figallo

The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions andoutcomes. Now, customer relations exist across a wide assortment of...[read more]

Why Twitter Still Rules Customer Service

June 20, 2012 by Tammy Kahn Fennell

A few months ago I wrote “Tweet now, Phone Later” about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the latest offers, and even eventually being sent to a “this number is no longer in service.”[read more]