big data

A digital deluge is coming. What does this mean for you? It could very well mean network slow downs and higher subscription costs. In the future, it’s likely that our networks will need 1000x more bandwidth.[read more]

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.[read more]

eCommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?[read more]

Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touch points – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day.[read more]

social data / shutterstock

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.[read more]

social media infographic

In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better luck next year, Florida![read more]

analytics and marketing/shutterstock

Over the next three years, CMOs expect to increase their marketing analytics budget by 60%. But for those that don’t have a background in analytics or technology this may seem like a daunting task, and many are left wondering, “Where do I start?”[read more]

Flickr/orangebrompton

Your likes on Facebook say more about you than you would think. For example: showing affinity for curly fries means you are likely to be a smart one. Yes, it’s true, your online tastes allow companies to know you better than your own family or friends do, and figure out the stuff that you would rather keep secret, or at least silent.[read more]

For example, data supported advertising enables consumers to enjoy a more relevant and useful advertising experience while allowing advertisers to better reach their desired targeted audience. This model of using data is the foundation of a vibrant ecosystem that has helped the advertising industry flourish while the mobile and Internet industries rapidly evolve.[read more]

Google has been engaged in an ongoing effort to use big data to improve employee happiness. Just as Google is using employee data to optimize the employee experience, your brand should be using target audience data to optimize the consumer experience.[read more]

search/shutterstock.com

This is a very important step, not just for Facebook, because it could come to be understood as one of the critical opening skirmishes in the Battle of Big Data. How it plays-out could have enormous implications for the commercial future of many social media properties, including Google.[read more]

I love this stuff, but it could become a shiny object or distraction for nonprofits that have yet learned how to “jutjitsu” the small data sets they are collecting internally.[read more]

wild horse/shutterstock.com

Companies are spending millions of dollars to gather data that identifies you and your online behaviors, analyzes your behaviors and reports on them. Wouldn't you rather get paid for that?[read more]

Adam Sadilek at the University of Rochester and his team analyzed 4.4 million GPS-tagged Tweets from over 600,000 users in New York City over the course of one month in 2010. Using their artificial intelligence algorithm to ignore tweets by healthy people such as those claiming they were 'sick' of a particular song, and train it to find those who were really ill, they are able to track with nearly 90% accuracy and almost 8 days in advance.[read more]

Originally published as Retention Science Launches, Aims to Use Big Data to Improve Customer Retention on Technorati BusinessFor marketers, customer acquisition usually receives more attention than retention, but Retention Science, the latest company to launch out of Santa Monica, CA. based Mucker Labs hopes to change that...[read more]

John T Takai/shutterstock.com

While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.[read more]

XYZ/shutterstock.com

This is a brief but helpful review of social media data analysis and the digital elements that feed into it.[read more]

Image: Christian Bailey

I had a friend recently ask, “What’s the big deal, and why now? And, give it to me in laymen’s terms, please.” The “Why now?” of it is because we have changed as a culture. The “Big deal” about this is, done right, it all translates to lower-priced T-shirts, mobile coupons for terrific sandwich shops, and less time spent at the doctor’s office.[read more]

David Gutelius

What is the enterprise social graph? It’s the total social context of enterprise activity. It includes everything happening “inside” an organization as workers interact, exchange information, create new things, and engage.[read more]

Donald Rucker, Chief Medical Officer, Siemens 

Yesterday’s jammed-packed day at TEDMED has been outstandingly summarized and diarized by Patricia Salber.   The recurring thread that I noted throughout a fruitful day of talks was that Moore’s Law, the formula for the exponential growth of computing capacity, was invoked, I counted, at least three times during the day, and has...[read more]