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Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

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Data as Currency: Or Why Your Balance Sheet Needs Another Column

April 16, 2014 by H.O. Maycotte

Big Data / shutterstock

"WhatsApp is on a path to connect one billion people. The services that reach that milestone are all incredibly valuable," said Mark Zuckerberg about Facebook’s $19 billion buy-out of WhatsApp. What he is talking about is big data — and the insanely high value proposition that comes with it.[read more]

How to Use Social Analytics to Improve Your Performance

April 15, 2014 by Steve Rayson

Social analytics.

Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.[read more]

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It’s Time to Demystify Big Data Tools and Platforms

April 11, 2014 by H.O. Maycotte

Demystifying Big Data / shutterstock

Truth is, big data is only useful if you ask it the right questions. And not every big data tool will properly decipher the right answer, either. Here are the four big data platforms, tools and terms currently dominating the industry — and likely being misused or confused.[read more]

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

Cloudera Makes Hadoop a Big Player in Big Data

March 26, 2014 by Mark Smith

Hadoop numbers

I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what I call information optimization.[read more]

Oracle Has Sunny Forecast for Cloud Computing

March 21, 2014 by Mark Smith

Ventana research

At Oracle’s recent cloud computing analyst summit in sunny Palm Springs, the company’s executive team insisted that it sees clear skies for its efforts in cloud computing. The summit was led by senior executive Thomas Kurian, who runs the entire product organization and reports directly to CEO Larry Ellison.[read more]

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Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

March 16, 2014 by Simon Pearce

Dan Larsen uses a transponder and robotic camera to create wakeboarding videos

Simon and Dan talked about how the move towards the quantified self is opening up exciting new applications in unexpected places. Dan talked about wearable technology that can automatically create action sports videos.[read more]

Why Small Brands Need Big Data

March 14, 2014 by Daniel Newman

big data / shutterstock

Every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to YouTube. Not in a day or a week, but in a minute. That is a ton of information to process and frankly most companies are struggling with what to do about it.[read more]

Thoughts and Sound Bites from SXSW

March 12, 2014 by Edward Boches
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SXSW.

There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.[read more]

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The Beneficial Loop Between Social Media, Big Data and Sales

February 28, 2014 by Rick Delgado

Social media, big data and sales.

Nearly every company, large or small, interacts with its consumers via Facebook or Twitter. However, the impact of social media on businesses expands far beyond the company Facebook page. Social media also plays a critical role in the big data and sales strategy of each company.[read more]

Reasons to Explore Big Data with Social Media Analytics [VIDEOS]

January 15, 2014 by Jason Bowden

Big data and social media analytics.

Did you know that social media is generating insurmountable data? These big data are just waiting to be explored. In fact, social media now embodies the biggest source of consumer data. Just imagine the hundreds of thousands of posts about a company’s products or services that have been published every day![read more]

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The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing [VIDEO]

January 11, 2014 by Robin Fray Carey

The Big Brand Theory

Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world’s most venerable brands, Xerox. In this interview, we cover what’s happening in B2B marketing with data, measurement, and conversions.[read more]

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2014: Year of the Code Halo

January 9, 2014 by Ted Shelton
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code halo

Making meaning from what we call Code Halos has passed an important maturation point and is now creating a whole new ecosystem of interconnected technology enablers and business opportunities for enterprises that see Code Halos as the essence of their competitive advantage.[read more]

Content Marketing, Advertising, Big Data and Mobile Marketing Trends 2014 [INFOGRAPHIC]

January 8, 2014 by Irfan Ahmad

How are organizations using content marketing?

2014 is upon us and as predicted, big changes are expected in next 12 months. It's not a secret that 2014 will again transform the digital marketing world in the form of content, advertising, big data and mobile marketing. Check out this infographic from syndacast that highlights some of the digital marketing trends for 2014.[read more]

PR, Big Data and Actionable Insights [VIDEO]

December 1, 2013 by Sally Falkow

PR and Big Data.

Smart PR professionals can apply big data in new ways. One example is crisis communications. Being able to research the players in a situation can help you avoid future problems. It can guide decisions. Having your finger on the pulse of the online conversations can identify threats as they arise.[read more]

How Marketers Are Taking Charge in Today's Data-Driven Economy

November 8, 2013 by Patrick Salyer

Marketers are taking charge in the data-driven economy.

As consumers continuously share locations, hobbies and opinions across social networks, they anticipate more personal and relevant experiences from marketers. This onslaught of “big data” has shifted marketing away from a one-way communication channel that relays carefully crafted messages to passive consumers.[read more]

Making Better Business Decisions (Part 1)

October 31, 2013 by Michael Fauscette

Good business decisions

In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.[read more]

IBM Social Business Bets on Key Application and Technologies

October 25, 2013 by Richard Snow

Types of interaction

IBM joins up the two sides of the equation – a smarter workforce and superior customer experiences – with its platform for social business. Companies can access it through the IBM SmartCloud, a private cloud, on-premises or using a hybrid model.[read more]

Big Data Opportunities [INFOGRAPHIC]

October 10, 2013 by Martin Meyer-Gossner

The topic big data will stay. Just look how much data is generated daily: 2.5 Exabyte. A number that doubles every year according to an infographic the guys from Elexio have put together. It illustrates the potential for companies and how big data might generate bigger opportunities in several sectors.[read more]

 
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