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Big Data Analytics for Small Business - Improve Your Customer Intelligence

February 17, 2014 by Jason Bowden

Big Data, Small Business

Companies often spend big investment on data analytics. Data mining is known to strengthen the ability of a company to reinforce their online marketing strategies by understanding the needs of their customers and in finding the most effective means of addressing the consumer demands.[read more]

Google+: An Overlooked Marketing Gold Mine

April 15, 2013 by Bria Jordan
3

Google Plus offers many benefits to any organization. It yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Considering it’s all free, can you afford not to use it?[read more]

Want Privacy? Use Email: Twitter Sells Public Data to DataSift

March 5, 2012 by Tammy Kahn Fennell
2

There has been a lot of press attention to the announcement by DataSift that it would be creating “a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from Twitter's public Tweets… dating back to January 2010.” I think it's important to address a very simple fact here. Twitter data is public! Sure you can have private tweets, DMS, etc, but if you want to have a private conversation, use email...[read more]

Data Mining: The Real Killer App of Social Media

August 2, 2010 by Darren Cahr

This weekend, the Wall Street Journal supplied readers with a detailed look at the world of data mining.  The tone of this massive article is one of shock — websites are tracking your behavior! The surveillance state is upon us!  But in some respects it is the surprise that comes as a surprise.  In fact, it should be...[read more]

63% of respondents "undecided" on value of social media data to help them understand their customers.

January 14, 2010 by Richard Meyer

Almost two-thirds (63%) of the people who responded to the survey said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers. Another 23% called social media "overrated," saying "there are not as many customer conversations going on as the media...[read more]

Tweet Mining Threesome...Twitter, Google and Microsoft Fixin' To Hook Up

December 12, 2009 by Themos Kalafatis

I received through my Google Alerts a very interesting article : Twitter is in talks with Microsoft and Google regarding the use of Data Mining technology on user Tweets. Despite the fact that Twitter execs do not appear so eager in making the deal as soon as possible, these news clearly show where things are going. If and when the...[read more]

The Ethics Debate... Big Brother Social Media

September 17, 2009 by Tac Anderson
1

d Big Brother What happens when we start building algorithms based on your social data? Could we begin to build algorithms that tracked what you were searching for? How  many times did you have to preform that search? How quickly were you searching? How quickly were you clicking? What time of day was it? What day of the week? What...[read more]

A computer program that predicts Viral Tweets

August 5, 2009 by Themos Kalafatis

In the previous post we have seen that the author of a Tweet is the most important factor for making a viral Tweet. This time we will use Text Mining to score Tweets and see how much viral they could become. Each Tweet is fed to a computer program (an algorithm) and the algorithm responds with the probability each Tweet has to become...[read more]

Measuring Twitter's reputation

May 11, 2009 by Nick DiGiacomo

  Twitter has announced - to much fanfare and discussion - that it wants to build a reputation ranking system for its users in order to bring more credibility to its trend and search tools.    In fact, Twitter trending has been one of the hottest topics on - Twitter. ...[read more]

Brand Jacking incidents now at 10,000 a week

April 19, 2009 by Dirk Singer

Something we've talked about in the past is the idea of brand squatting — opportunists stealing your social network IDs, and either posting away or simply parking them out of your reach. For example, check out what happened after (London commuter train service) South West Trains left its Twitter ID vacant. Meanwhile this website...[read more]

Attention: Facebook Luddites — STOP WHINING!

March 22, 2009 by Stacy Lukas
2

In case you've been living under a rock, there have been some major changes to a few social networks lately. There's the “more” button at the bottom of one's Twitter page, which allows you to see more of that person's tweets without having to go to a completely different, “older” page like you used to. Also,...[read more]

Facebook starts to beat Google as a traffic driver

March 12, 2009 by Dirk Singer

Spotted via the team at Plaid is this piece from AdAge that questions whether Facebook is the new Google. Obviously not in terms of search, but in terms of profile, ubiquity and driving traffic to websites. Facebook has a third of Google's traffic in the US (50 vs 149 million unique visitors in January), yet it's now a bigger source of...[read more]

Twitter taken back to the Future (c/o JG)

March 11, 2009 by Andrew Long

Twitter taken back to the Future (c/o JG) [read more]

Maximising the insight you get from your online community

February 10, 2009 by Matt Rhodes

Some online communities are specifically built and managed as insight tools: online research communities. They are designed to help support the consumer or market research needs of the organisation behind the community. They may be public or private, but they are designed to deliver against specific research objectives and involve...[read more]

As social networks increase so does your margin for error

February 2, 2009 by Marc Meyer

This is a cautionary tale. I've been thinking about this for awhile. Having noticed how much social networks and communities have grown exponentially recently, I've noticed that people do things within the context of what we consider New Media, i.e. social networks, and then ultimately regret it later. The  evidence is everywhere....[read more]

Deciding How Social Media Monitoring Strategy Works For You

January 28, 2009 by John Cass
2

Mike Manuel wrote a post, "How to Create a Social Media Monitoring Strategy," earlier this year in which he describes the six step process a company may use for monitoring and engagement within social media. 1) Conversation Discovery2) Conversation Aggregation3) Conversation Escalation4) Conversation Participation5) Conversation...[read more]

Insight from online communities: 2. Focused discussions

January 19, 2009 by Matt Rhodes

Yesterday we wrote about how to maximise the insight gained from profiling data in online communities. For the second in our series on how to get insight from online communities, we're looking at how to make the most of the core of most online communities - discussions and forums. Most communities have some form of discussion area. This...[read more]

What's In It for YOU?

January 2, 2009 by ScottMonty

When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you.I'll admit that this is not a totally original idea. My friends and social media colleagues Todd Defren and Jake McKee have both done so as well.It Is All...[read more]

Filter me I'm famous! (social noise in a social world). How to "strip-tease" the right information?

December 22, 2008 by Laurent Francois
1

When you're now online, connected to thousands sources of information, to thousands of people, there's a major challenge: to be able to listen properly to what is said. How to do it in a clever way? David Armano talks about “people-powered algorithms” : According to David Armano, our minds have the capacity to sum up, sort,...[read more]

How to Use Content Aggregation as Social Media Marketing Tool

December 17, 2008 by Jim Tobin
10

I've believed for a while that content aggregation can be a great way to add value in the social media marketing space, but I hadn't had a chance to personally work on an example of how that could work in the real world until Michael Brito and the crew at Intel asked us to work on a particular project. The idea, as Michael envisioned it...[read more]

 
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