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Ad Impressions for the Planet: One Company’s Earth Day Contribution

April 20, 2012 by Andre Bourque
with 324 views
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One company has figured out an patent-pending way to use the web as a channel to fueling the world’s green movement: Carbon-offsetting online advertisements. [read more]

Green Marketers Going Viral

July 15, 2008 by Jennifer Jones
with 260 views
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It's no secret that the Green consumer loves to tell everyone how Green his life is. According to a 2007 Newsweek article, Honda customers left the company in droves, opting instead for the Toyota Prius because the Hondas just "didn't look Hybrid enough." (Honda plans to release a new hybrid in 09 -- as well as a 62 MPG diesel in 2010... [read more]

Green things on Facebook

July 4, 2008 by Headshift Blog
with 194 views
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As part of Green Thing's strategy of going to where people congregate to apply the twin powers of delightful content and peer pressure to encourage green behaviours, we have built a rather neat Facebook application that provides most of the functionality of the site within the Facebook context. It ranks your friends by actions they... [read more]

The price of change: $40 billion

November 27, 2007 by dahowlett
with 97 views
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According to the FT: Fighting Climate Change: Human Solidarity in a Divided World, released ahead of the opening of the UN conference on climate change in Bali next week, estimated that by 2015, a minimum of $40bn would be needed for poverty alleviation in the face of climate change, while several billion more will be needed for... [read more]

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