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How to Use Facebook Timeline for Better Engagement

March 8, 2012 by Alex Smith
with 1,991 views
0

The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]

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Social Media, Choice, and the Quest for Action Streams

February 17, 2012 by Alex Smith
with 687 views
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Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]

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Left Behind But Not Forgotten – The Social Networks of the Past

November 30, 2011 by Alex Smith
with 1,150 views
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We all love to talk about what we think social media will look like in the future and how we think that will impact brands from a marketing perspective. However, on this occasion I’m going to look back at a few of the older social networks to see where they are now. [read more]

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How Business Pages Will Help the Growth of Google+

August 15, 2011 by Alex Smith
with 857 views
3

"The platform and its initial popularity presents a plethora of opportunities not just for businesses, but also for the network itself, I’ve outlined below a few ideas of why the introduction of brands will serve to increase the network’s visibility." [read more]

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Four Ways Social Media Improves Sporting Events

May 26, 2011 by Alex Smith
with 2,054 views
6

The real time nature of Twitter and the existence of chat channels attached to online sporting events coverage have radically altered the experience of the fan. Social sports has become a popular niche. [read more]

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What Page Tagging In Facebook Photos Could Mean For Brands

May 17, 2011 by Alex Smith
with 2,474 views
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Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. For example, a picture of a certain brand of chocolate bar being eaten by a fan could be tagged with that brand’s page, or a picture of a celebrity could be tagged with their fan page. This article outlines what this change could mean for pages; branded pages in particular. [read more]

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Creating the perfect Facebook event – Part Two

February 28, 2011 by Alex Smith
with 1,491 views
0

This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about. [read more]

Are You Too Scared to Ask a Good Question?

February 24, 2011 by Tim Kastelle
with 1,390 views
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One of our long term research projects is the problem of innovating in large complicated businesses such as engineering and mining companies. We have been using social network analysis to understand innovation because one of the biggest innovation challenges involves finding good ideas and existing expertise to do something in a... [read more]

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Using Your Facebook Page in a Crisis

October 12, 2010 by Alex Smith
with 3,024 views
1

Crises are not uncommon upon brands, whether they are of their own doing or not. Since the rapid evolution of social media, many brands have come off quite badly in a crisis for numerous reasons, be it a complete lack of response or sheer flippancy in the midst of a damaging situation.Whilst the roots of negativity around crises on... [read more]

Social Networks have something in relation with "Chaos Theory": demonstration

April 7, 2008 by Laurent Blondeau
with 264 views
2

Some years ago, I read a book from James Gleick, called “Chaos Theory” about title subject ; stunning piece, masterpiece, including stories and scientific demos about extraordinary surveys ; something that not let you in flat state, but make you incredibly introspective mind. Maybe, nothing more disruptive since Darwin's... [read more]

Social networking has potential to drive mobile revenues, but also to add to network woes

November 22, 2007 by Shawn Sires
with 181 views
0

Social networking has experienced an explosion in popularity online; by the end of 2007 there are expected to be 230 million active memberships to such online sites. MySpace, Facebook, YouTube and Flickr are some of the main networks online, but there are many different variants, catering for a huge variety of different tastes and... [read more]

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