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The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

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Siri Gets Some Serious Competition

April 14, 2014 by Brad Friedman

Cortana, the new voice of the Windows Phone 8.1 system.

Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.[read more]

Understanding Social Media in China in 2014

April 14, 2014 by Simon Kemp

Internet penetration in China

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

Social Media Fast Facts: Australia

April 4, 2014 by Richard Simcott

Australian social media.

According to one study, 65% of Australians use social media and 45% use a form of social media at least once a day. The same study revealed that 25% of respondents said they used social media to find out more about a brand, while 20% used it to research products or services before purchase.[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

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Hey Brands: Get Your Game On!

March 29, 2014 by Adam Blumenthal

Brands and Games

The majority of Americans and more than 500 million consumers worldwide play social and mobile games.Digital games are the newest mass medium. Every demographic plays. Most social-mobile games are free, with opportunities to buy items within the game to enhance the player’s experience.[read more]

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

March 26, 2014 by Matthew Peneycad

NY Times’ ad blunder.

When the New York Times story ran about the Malaysia Airlines plane being found, there was an unfortunate ad placement being served. The Apple iPad Air ad was showcasing ‘the unique ways people are using iPad around the world’, and it showed SCUBA divers using the iPad – as they would – underwater.[read more]

5 Signs of Mobile Madness

March 25, 2014 by Drew Neisser

Mobile madness.

If you've been waiting for the year of mobile--forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops. It is sheer madness to not start thinking mobile first.[read more]

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Social Startups: Quip Redefines Work on Mobile, Touch-Screen Devices

March 19, 2014 by Shay Moser

Social Startups column.

“Our goal as a company is to do what Microsoft Office did for the PC era, but for the era of phones and tablets,” says Molly Graham, head of business operations for the modern word processor, Quip, which launched in July 2013. “We want to define what productivity on a touch-screen device looks like and embrace the realities of the mobile era."[read more]

What Hotel Guests Want in Mobile Features

March 16, 2014 by Frederic Gonzalo
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Hotels and Mobile Features

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.[read more]

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Wearable tech meets extreme sports: Dan Larsen talks to @simonpearcelive

March 16, 2014 by Simon Pearce

Dan Larsen uses a transponder and robotic camera to create wakeboarding videos

Simon and Dan talked about how the move towards the quantified self is opening up exciting new applications in unexpected places. Dan talked about wearable technology that can automatically create action sports videos.[read more]

Using Snapchat: A Guide for Brands

March 13, 2014 by Elizabeth Kent
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Snapchat for brands

Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.[read more]

The Future of Mobile: Visual Search

March 7, 2014 by Chris Horton

Visual search via Mobile.

On November 6th, 2013, América Móvil, the Latin American telco giant led by billionaire Carlos Slim, led a massive $60 million investment round in mobile image and video sharing platform Mobli. Mobli want to use the cash to launch and expand its visual search engine, enabling its users to “see the world through other people’s eyes.”[read more]

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24 Things to Consider When Designing and Developing a Website

March 6, 2014 by Seth Rand
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Designing and developing a website.

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions.[read more]

Snapchat: A Viable Recruitment Tool?

March 5, 2014 by Lauren Riley

Snapchat for recruiting

Snapchat was the sixth most downloaded free iPhone app in 2013, so it’s no surprise that recruiters are looking to it as a means of attracting candidates to their company. In this post, I’ll look at the ways Snapchat can be used for recruitment, and what stumbling blocks hiring managers might hit when using it.[read more]

Location Analytics Delivers Geographic Insights

March 4, 2014 by Mark Smith

location analytics

Adding geographic and location context to business information enables organizations to optimize the activities of people that use the information. In our latest benchmark research on location analytics two out of five (41%) organizations said it is very important to have information about location to improve processes and performance.[read more]

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The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

 
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