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Mobile

Rewarding Mobile Device Customers Based on What They Actually Spend

May 17, 2012 by Andre Bourque
with 136 views
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Photo credit: Lesley K, Flickr, Creative Commons

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. [read more]

The future of TV is more than social, it’s a multi-screen experience that needs design.

May 16, 2012 by Brian Solis
with 838 views
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The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. [read more]

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Avoiding the Smartphone Sniffles – Stop the Hack Attack

May 16, 2012 by Dean Vella
with 461 views
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As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information. [read more]

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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 318 views
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Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

Images taking over the Web with updated Facebook app.

May 15, 2012 by Bryan Nagy
with 470 views
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Facebook’s recent purchase of Instagram and release of the Facebook Timeline demonstrated the company’s desire to be a part of the trend, and this new mobile app update does the same. The newly updated app will make photographs up to three times larger, taking up most of the screen. The new Facebook app update will take place on iOS (iPhone and iPod), Android, and Facebook’s WAP website. [read more]

Google, Facebook and Mobile Flush Groupon Down the Toilet

May 13, 2012 by Chris Horton
with 4,726 views
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Image courtesy of author's blog

Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November's IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers for unused... [read more]

What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

May 11, 2012 by Andre Bourque
with 671 views
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Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers. [read more]

Is it the Dawn of Mobile Social Networking?

May 11, 2012 by Edwin Huertas
with 863 views
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At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games. social media and mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace that saw both spiraling upward toward incredible levels of success. [read more]

3 Trends Driving the Future of Online Commerce

May 10, 2012 by Chris Horton
with 792 views
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Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce. [read more]

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How Social Media Has Changed Brand Engagement

May 10, 2012 by Jennifer Jones
with 1,497 views
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As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come! [read more]

Five Money-Making SEO Tips for Small Business Online Stores

May 7, 2012 by David Mercer
with 472 views
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Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online. But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO company to drive traffic on their behalf. [read more]

Problems & Solutions for Cross Channel Marketing in the Digital Age

May 7, 2012 by Brett Relander
with 783 views
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Effective cross channel marketing is the foundation of success in the digital age. Are you evolving with your market and reaching customers where they want to be contacted? [read more]

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Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

May 3, 2012 by D William Jones
with 966 views
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When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views
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Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

LinkedIn Extends Its Reach

May 3, 2012 by Brad Friedman
with 282 views
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Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up... [read more]

When Did It Become Cool to Coupon?

May 3, 2012 by Andre Bourque
with 319 views
2

Image source 123rf.com  

The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire's Union Leader newspaper. Mobile, daily deals, and social media have all helped make saving fashionably cool. [read more]

Major League Baseball can Hit A Social Media Marketing Home Run

May 1, 2012 by Patrick Sweeney
with 549 views
2

A dream-like video showing the problems with social media at the most engaging events like professional sports stadiums - and at the end of the video an innovative solution. It's the same best-practice technology used by Facebook, Harley-Davidson, Lexus and more. [read more]

The Five Challenges of Social Media Management in Tourism

May 1, 2012 by Frederic Gonzalo
with 517 views
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Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward. [read more]

3 Secrets to Mobile Marketing Success for any Business

April 26, 2012 by Brett Relander
with 1,271 views
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Do you know these 3 secrets to mobile marketing success? Find out how any business can leverage the reach and affordability of mobile marketing to engage customers and drive more sales. [read more]

InfoGraphic: Great Trends in Mobile

April 25, 2012 by Frederic Gonzalo
with 13,142 views
1

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities. [read more]

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