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The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

4 Declining Technologies That Nonprofits Should Stop Worrying About

February 28, 2014 by Steven Shattuck

Declining technologies.

Generating traditional media impressions has long since been a mainstay of the nonprofit marketer’s playbook. However, the spray-and-pray approach to press release distribution is becoming less and less efficacious as reporters are becoming more digitally savvy.[read more]

Could the Future of Mobile Ads Lie in Apple's Location Services?

February 26, 2014 by Will Scott

Future of Mobile Ads?

Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.[read more]

Six Essential Tips for a Successful Mobile Strategy for Hotels [INFOGRAPHIC]

February 26, 2014 by Hollie Faulkner

Mobile strategy for hotels. 

With a 43% increase in hotel related searches, it is crucial that all hotels have a mobile strategy in place to ensure they maximise the potential of the mobile platform. Dublin-based Net Affinity have released a no-nonsense infographic outlining 6 essential tips for a successful mobile strategy.[read more]

Marketing Goes Mobile and Global (MoGlo)

February 25, 2014 by Chris Horton

mobile/global

What does the inevitable shift to MoGlo mean for businesses and marketers? Eventually, I think the emerging mobile global economy will impact all brands, regardless of company size or region of operation, in ways that cannot yet be anticipated. Such is the way of things in a free-wheelin' MoGlo world.[read more]

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10 Must-Know Tips to Leverage Pinterest for Your Business

February 25, 2014 by Brett Relander
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Leverage Pinterest.

If your businesses’ content marketing strategy has not factored Pinterest in the mix, you are missing out on a huge chunk of traffic from a site that has more than 70 million users. Here are ten must-know tips to generate views, leads, and sales through Pinterest.[read more]

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

February 25, 2014 by Matthew Peneycad

Fragmented mobile social landscape.

On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included. Of those 37 minutes, 60 percent of that time – or 22.2 minutes – is spent on mobile social media. There, probably enough said.[read more]

LG Twitter Ticket Hunt

February 23, 2014 by Apoorva Murarka

LG Marketing and Twitter

Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.[read more]

4 Creative Uses of Instagram in Destination Marketing

February 23, 2014 by Frederic Gonzalo

Destination Marketing Creativity

Instagram has recently become a highly potent weapon of mass seduction for travel marketers, and in particular it has become incredibly useful at the level of destination marketing. In this post are four great examples of DMOs embracing its potential.[read more]

7 Social Mobile Apps Marketers Should Know About

February 23, 2014 by Chris Horton

Mobile Apps and Marketing

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.[read more]

Facebook Acquires WhatsApp: Buy the Competition or Diversify?

February 23, 2014 by Digital Stuart

Facebook acquires WhatsApp.

So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook’s major acquisitions are simply a ploy to buy the competition, or diversify into other areas and markets.[read more]

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Facebook Buys WhatsApp for $19 Billion, But Why?

February 21, 2014 by Avtar Ram Singh
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Facebook buys WhatsApp.

Facebook will buy WhatsApp for a whopping $19 billion. With a little over 450 million people using WhatsApp each month, and 70% of them active every single day, WhatsApp has one of the highest daily active user bases in the world. The messaging volume on WhatsApp is fast approaching the entire global telecom SMS volume.[read more]

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3 Dedicated Social Networks That Prove Facebook, Twitter And LinkedIn Don’t Own Social And Won’t

February 19, 2014 by Jenna Dobkin
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The other social networks.

For savvy users with specific needs, dedicated social networks like Yelp, Spotify and AppSocial fill in much-needed gaps. Here's why these networks don’t necessarily pose a direct threat to Facebook, Twitter or LinkedIn, but rather exist within the social media ecosystem, complimenting and enhancing the big three.[read more]

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Mobile Apps for Chronic Cancer Patients

February 18, 2014 by Joan Justice
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Cancer.net app

There are literally thousands of medical apps in the marketplace and it is very difficult to sift through them and find out which ones are easy to use, practical and helpful. I did some research, asked some patients, and read a lot of reviews to get an idea of which ones were helpful for chronic cancer patients.[read more]

Enhancing the User Experience with Augmented Reality

February 18, 2014 by Chris Horton

User experience and augmented reality

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. But what is augmented reality, anyway?[read more]

Six Business Blog Topics That Will Attract Local Customers

February 16, 2014 by Linda Dessau
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local storefront (© pinkpueblo – Fotolia.com)

To improve your search engine rankings specifically for searches in your local area, it’s helpful to incorporate local references into your content. To help you do that in an authentic way, here are six local-focused blog post topics that will draw new customers from your geographic area.[read more]

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The Social Runway: The New Voice of New York Fashion Week

February 14, 2014 by Candida McCollam

New York Fashion Week

No longer the precious domain of a few, fashion has forever been changed by social media, where a new class of domains rules—populated by and designed by the global consuming public—now with a resounding collective voice that is being heard. Street smart fashion free speech has come of age. Vive la voix![read more]

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3 Mobile Marketing Mistakes to Avoid

February 11, 2014 by Rick Delgado

Mobile marketing mistakes.

Mobile marketing. It’s the next frontier for marketing, and businesses are naturally excited to jump into it. More than likely you’ve already participated in mobile marketing in some way or are busy coming up with ideas of how mobile will fit into your marketing package.[read more]

Marketing Goes SoLoMo

February 9, 2014 by Chris Horton

Marketing SoLoMo

I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices are relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.[read more]

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Humans or Search Engines? Which One Should Your Content Marketing Strategy Be More Focused On?

February 8, 2014 by Seth Rand
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Humans or search engines?

There are times when it may seem like the hardest part of content marketing is engaging the actual people searching for content via search engines. As a result, many sites opt for the easier route: targeting search engines with black hat tactics like keyword stuffing and cloaking, but that is bad for human searchers.[read more]

 
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