Mobile

Facebook strategy

You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again! Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here.[read more]

A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design, or RWD. I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes.[read more]

What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue? Let me fill you in. SnapChat is a relatively new app that is taking the world by storm.[read more]

Questions and answers with the FTC about changes to the COPPA rule, from the recent Children's Advertising & Online Privacy Conference 2013. The chat was hosted by Liisa Thomas (Partner, Winston & Strawn LLP), with FTC representative Mamie Kresses joining via Skype. The pair discussed many of the upcoming changes to COPPA that consumers, businesses and child safety advocates need to know about in order to comply with the changing law.[read more]

tablet/phone multitasking

Consumers no longer just sit in front of the television and watch a show. Instead, they’re busy emailing, playing games, and searching for content on their tablets, a second screen, at the same time. This presents a challenging opportunity for brand managers and marketers.[read more]

Who would actually want a Facebook phone? After all, when you hear people talk or complain about their phones, it generally centers around topics like how good or bad their mobile service is, the usability of the keypad, or perks like the quality of their camera; not a desire for more Facebook.[read more]

linkedin for mobile

The typical workday extends well beyond the traditional 9-5 at the office these days. Whether you're just looking to manage your business and contacts on the go, a professional ninja, or just trying to get ahead of the game, mobile professionals look to LinkedIn regardless of location.[read more]

optimize for user over device / shutterstock

Five years ago, a laptop was considered a “mobile” device and typical “desktop” user behavior was centered around the idea of a computer as a terminal. So, why are we still hung up on the idea of desktop vs. mobile, when the very meaning of both words is constantly in flux?[read more]

Google vs. Bing / shutterstock

It has been a little over two months since Google introduced its new enhanced campaigns. Not everyone is on board with the updates, which then begs the question: Why do some people disagree with the new Google enhanced campaigns, and are the Bing changes any better?[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Google Plus offers many benefits to any organization. It yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results. Considering it’s all free, can you afford not to use it?[read more]

HipLogiq

“Direct mail celebrates a 98% failure rate. We can drive a furniture store to a 46% conversion rate with 116 new prospects, or a restaurant to a 25% conversion rate with 900 new prospects,” says Bernie Perrine, CEO of HipLogiq and one of the founders of Kinko’s (now FedEx Office). “From a marketing standpoint, there hasn’t been an event like this.”[read more]

Welcome to the beginner's guide to Twitter! If you’re new to Twitter, looking to get started or just here to brush up on some of the fundamentals of the site, you’re in the right place. In this guide, we’ll take a look at the various features that make Twitter such a unique social network, and what it has to offer you personally and business wise.[read more]

new twitter app: ribbon / shutterstock

San Francisco payment startup Ribbon unveiled a new feature this week that enables consumers to find products or services for sale through Twitter, and purchase them without ever having to exit their feed. By not directing users to a third-party site, it may be possible to increase conversions.[read more]

Domestic RPM

The New York Times reports that GM is coming back to advertising on Facebook. What does that mean for social media marketing?[read more]

Advertising on mobile devices is quickly becoming one of the most effective ways to reach customers. With the implementation of voice recognition, the capabilities of mobile advertising have hit a whole new dimension.[read more]

Tech journalists are busy nowadays. With the launch of Vine a lot of buzz was generated in the market and people are going crazy over it. Everyone is busy creating videos and sharing them.[read more]

organizational mobile apps

If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you: here are my top five organizational mobile apps.[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

Facebook Home for Androids / shutterstock

The social media giant unveiled their new not-really-a-phone-but-kind-of, Facebook Home, in what could be read as a kind of counter-offensive against the growing background noise about Facebook losing its relevancy in the face of newer, more mobile optimized networks.[read more]

What would it feel like if our phones were designed around us, not our apps? Today, Facebook has revealed a new integration on Android devices that puts social network updates directly on the home screen. It's a family of apps called "Home" that looks to help you stay connected with people, not apps, making your phone friendlier. So did Facebook actually introduce a new phone?[read more]