Mobile posts, articles, and infographics | Social Media Today
Sign up | Login with →

Mobile

What Facebook’s Great Unbundling Means for Mobile Content Promotion

April 23, 2014 by Sharmin Kent

Facebook changes

Mobile Internet usage is poised to overtake desktop usage, and that means that a brand’s content promotion strategy has to do more than include mobile—it has to make mobile a central element. With Facebook’s massive mobile user base, how should brands handle this latest move?[read more]

Big Google AdWords Announcement: What It Means for Marketers

April 23, 2014 by Larry Kim

Should marketers panic?

Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.[read more]

exclusive

How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

Thinking "Mobile First" for Your Website Redesign

April 23, 2014 by Jacey Gulden

mobile experience

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.[read more]

exclusive

The New Marketing Paradigm: Coherent Customer Satisfaction

April 22, 2014 by Phil Butler
1

(Via author and © andrewgenn - Fotolia.com)

Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.[read more]

exclusive

The Anatomy of the Perfect mCommerce App

April 22, 2014 by Sorcha Mullis

mCommerce app.

The first thing that you should be thinking about putting in your shopping app is a good and well organised security system. There are countless hackers around the world that can easily access a mobile app user’s account, and for those who are reliant on monetary online transactions, having their information saved on any m-commerce app can be a little daunting.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

exclusive

Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

exclusive

Siri Gets Some Serious Competition

April 14, 2014 by Brad Friedman

Cortana, the new voice of the Windows Phone 8.1 system.

Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.[read more]

Understanding Social Media in China in 2014

April 14, 2014 by Simon Kemp

Internet penetration in China

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.[read more]

exclusive

Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
3

Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

exclusive

Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

Social Media Fast Facts: Australia

April 4, 2014 by Richard Simcott

Australian social media.

According to one study, 65% of Australians use social media and 45% use a form of social media at least once a day. The same study revealed that 25% of respondents said they used social media to find out more about a brand, while 20% used it to research products or services before purchase.[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

exclusive

Hey Brands: Get Your Game On!

March 29, 2014 by Adam Blumenthal

Brands and Games

The majority of Americans and more than 500 million consumers worldwide play social and mobile games.Digital games are the newest mass medium. Every demographic plays. Most social-mobile games are free, with opportunities to buy items within the game to enhance the player’s experience.[read more]

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

March 26, 2014 by Matthew Peneycad

NY Times’ ad blunder.

When the New York Times story ran about the Malaysia Airlines plane being found, there was an unfortunate ad placement being served. The Apple iPad Air ad was showcasing ‘the unique ways people are using iPad around the world’, and it showed SCUBA divers using the iPad – as they would – underwater.[read more]

5 Signs of Mobile Madness

March 25, 2014 by Drew Neisser

Mobile madness.

If you've been waiting for the year of mobile--forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops. It is sheer madness to not start thinking mobile first.[read more]

exclusive

Social Startups: Quip Redefines Work on Mobile, Touch-Screen Devices

March 19, 2014 by Shay Moser

Social Startups column.

“Our goal as a company is to do what Microsoft Office did for the PC era, but for the era of phones and tablets,” says Molly Graham, head of business operations for the modern word processor, Quip, which launched in July 2013. “We want to define what productivity on a touch-screen device looks like and embrace the realities of the mobile era."[read more]

 
Logo