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5 Ways Big Data Can Help Marketers Increase Retail Sales

December 20, 2013 by Rick Delgado

Big Data and Sales

Retailers have always had the advantage when it comes to collecting consumer data - from what customers frequently buy to shipping addresses and data collected through customer reward programs. As retailers added on e-commerce, they gained even more data.[read more]

Start Small When Wading into Big Data

August 16, 2013 by Debra Ellis

Converting the data in your systems into usable information is the first step toward harnessing big data. Begin small with the data that is easily accessible and expand as you learn what works and doesn’t. You don’t need a brain trust or deep pockets to benefit from analysis.[read more]

Do Brands Need To Go On A Data Diet?

April 23, 2013 by Steve Olenski

Two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a "data diet."[read more]

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Case Study: How Content Diffuses Through Different Social Networks

April 5, 2013 by Dr. Scott Hendrickson
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Twitter surge for a hurricane

Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress. Here's a case study that explains a lot about how each social network works.[read more]

Planting The Right Seed: What a Farmer Can Teach a Marketer

July 3, 2012 by Steve Olenski

Marketers can learn a lot from farmers about planting the right seed to harvest the right customer.[read more]

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Big Data & Social Intersect in 2012: Implications for Business

May 31, 2012 by Dr. Santanu Bhattacharya

Example: when a retailer combines customer CRM data with social graph data, it may be able to identify the “key influencers” (people who are evangelists or considered experts on certain products, like a camera) among its customers and use them for creating awareness and buzz about a new product being launched.[read more]

Liberating Big Data: Can You Be Part of the Online Data Revolution?

February 29, 2012 by Kelsey Arnold

An exclusive, live webinar from Social Media Today March 6th at 12pm EST / 9am PSTRegister here! Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often...[read more]

 
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