search posts, articles, and infographics

Can You Legally Own a Twitter Hashtag?

March 30, 2012 by Deborah Sweeney
with 2,229 views

Predicting what kinds of hashtags will take off and become the next biggest online meme is anyone’s guess but the power is in your hands to create it. So if the power is in your hands to create a hashtag, then why can’t you buy it? Can you own a hashtag if it tailored specifically for your usage, like a URL address? [read more]

Website Navigation: How to Avoid Shipwrecks

March 14, 2012 by Barry Feldman
with 911 views

Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation. [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,666 views

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

When It Comes To Search, Speed Matters

December 23, 2011 by Adam Price
with 799 views

Google announced last year with little fanfare that speed was going to become one of the new criteria for determining search rank. [read more]

Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

November 30, 2011 by Barry Feldman
with 780 views

The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]

What Will Smith Can Teach You About Google’s New Updates

November 12, 2011 by Will Davis
with 660 views

When I hear “fresh” I think of Will Smith and The Fresh Prince of Bel-Air (I’ve probably gotten the theme song stuck in your head now). In the late 80s and early 90s, “fresh” served as a synonym for cool, unique, or just all around great. Even more importantly, the Fresh Prince has grown up–when Will Smith makes a movie it... [read more]

Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

November 8, 2011 by George Guildford
with 2,512 views

After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button... [read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber
with 4,808 views

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners." [read more]

Will Apple's Artificial Intelligence Devour Social Search?

October 4, 2011 by Clinton Bonner
with 528 views

"What does Apple's new A.I. mean for all of this? Well we know it won't happen overnight but, is it too far fetched to envision a not too distant future where instead of accessing all of the singular applications and social search sites mentioned just above, the device just does this for you? It tracks your preferences, your social likes, your purchasing habits and more and with one simple command" [read more]

Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement

September 9, 2011 by George Guildford
with 4,103 views

"Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion." [read more]

5 Ways The ICANN TLD Announcement Will Affect SEO

August 1, 2011 by Alex Smith
with 909 views

Until now domain registration has evolved into a fairly straightforward process (unless of course you’re a big business fighting over a trademark), but the announcement from ICANN in the last few weeks has begun to shake up this part of the internet. Under the new legislation, ICANN has revealed a number of additional top-level domains... [read more]

Why Google+ is Great for SEO

July 22, 2011 by Alex Smith
with 7,090 views

"Having landed and created huge ripples in the social networking sphere, Google+ has continue to grow at a particularly rapid pace, increasing by over 10 million users in the space of a week, having now reached 20 million. There’s been a great deal written about it in comparison with Facebook and to some extent Twitter, but I’d like to draw on one of the key ways that it differs from the two; SEO. " [read more]

Four Reasons Google’s Panda Update is Positive for the SEO Industry

May 3, 2011 by Alex Smith
with 1,185 views

The update to Google’s algorithm referred to by many as “Panda” has stirred a great deal of conversation within the search community, with its effects being felt by a number of high profile websites across the internet. Google has endeavoured to combat the effects of spam within its results for some time now, so it’s not really a surprise that the update penalised some of the link farms influencing search rankings. [read more]

The Fabulous Collision of Search and Social

April 6, 2011 by Rohn Jay Miller
with 2,222 views

Search is getting disrupted by social networks. What's a Google to do? How search engines and search technology react to social will be driven in three different directions. [read more]

Put on Your Sunglasses! Facial Recognition Is Going Social

March 15, 2011 by Anthony Miyazaki
with 2,149 views

Unless you’re one of the very few who have no recognizable photos online, there may not be much you can do regarding online facial recognition search. [read more]

How Will Social Search Affect Social Media and SEO?

March 7, 2011 by Alex Smith
with 7,622 views

Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape. [read more]

Where to Spend Your Digital Marketing $$$ in 2011

February 1, 2011 by Brett Relander
with 8,850 views

Brett Relander of Tactical Marketing Labs in Dallas, TX shares insight about where businesses should be spending their digital marketing dollars in 2011. http://TacticalMarketingLabs.com [read more]

The Future of Traditional Marketing

January 11, 2011 by Brett Relander
with 11,396 views

Brett Relander from Tactical Marketing Labs describes how traditional media can be leveraged to include digital marketing and social media assets to reduce marketing costs and increase revenue in the digital age. [read more]

Is the Bing and Facebook Partnership The New Trusted Search?

October 14, 2010 by Suzanne Vara
with 1,218 views

Facebook and Bing have come together to advance search though one of your most trusted voices – your friends. Your friends are the go to, the ones you call to ask advice and seek approval from. We do not always like what our friends like as that would be incredibly boring but the things we do have in common and like are what brings us... [read more]

Twitter Topic Searches, A New Way To Search

July 14, 2010 by John Cass
with 19,858 views

Nicholas Carlson from the San Francisco Chronicle discusses the claim that Twitter is the fastest growing search engine. Last week Biz Stone had announced that Twitter has over 800 million search queries per day up from 600 million search queries in April. Nick suggests,"Twitter's search query numbers include "searches" from Twitter apps... [read more]