About Social Media Today
employee training
Social Media Branding: Are Employees Your Employees 24/7?
The truth is that there is no separation. As soon as you or your employees associate yourself or themselves with a brand, that social media branding association has been made.[read more]
Should C-suites and Boards of Directors be Exempt from Social Media Training?
Early results of a study from Stanford Graduate School of Business’s Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and executive management have even a modest understanding of the impact social and digital media have on their companies. Only 21.7% rated their own grasp of the issues around social media as “good.” Fewer than 15% of boards of directors see reports summarizing information gleaned from social media monitoring and metrics. The prevailing view: Social media is beneath them and should be confined to marketing and PR.[read more]
Clueless Hostess, Bankrupt Business.
Photo by mikecogh via Flickr
In many businesses, it’s the front desk receptionist, the hostess, or another human greeter who welcomes and bids farewell to visitors, whether in person, on the telephone, or via email. So, it’s crucial that the person in this position convey a warm welcome when customers arrive and a gracious, heartfelt farewell when they leave...[read more]
Your Employees Need Customer Service Training
Customers today demand world-class service. Is your center providing it? According to a recent customer experience report, there is a two in three chance that the service delivered at your center is OK, poor, or very poor. That leaves a lot of room for improvement! Only 37% of brands received good or excellent customer experience index scores this year...[read more]
“Well, I agree! Google plus is a great place to promote business. If a business is missing Google plus business page, it is missing out on drawing millions of eyes to their site. The greatest advantage on Google plus is that it separate people and other companies into specific circles and it allows to allows to send updates to all circles or business specific ones. Putting +1 icons within your ...”
“Jon, Wow -- I am honored! I have valued your friendship in the years since we met too. And I am humbled that the ideas in my book led directly to the founding of such an awesome company. Thank you so much for this post. ”