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Feedback is Key to Promoting Positive Work Behaviors

February 10, 2014 by Adi Gaskell

Feedback is Key

A major aspect of the social business movement is the benefits that can accrue when employees start utilising their skills on a wide range of internal projects. McKinsey went as far as to suggest that the potential benefits could run into the trillions of dollars. Impressive stuff.[read more]

Should Feedback Be Good or Bad?

November 23, 2013 by Adi Gaskell

Feedback and Criticism

Feedback is critical to any business, and an increasing array of social tools have entered the market to allow the regular flow of feedback to course throughout an organization. Foremost amongst these have been the kind of performance appraisal systems developed by various companies.[read more]

The Best Way to Deliver Feedback

September 28, 2013 by Adi Gaskell

Giving Feedback

Feedback is crucial to growth as individuals, and to improving the collective knowledge and performance within us as organizations. Nevertheless, feedback is often something that we as managers, and indeed as organizations, are not very good at.[read more]

Does Your Business Have a Feedback Lab?

July 24, 2013 by Adi Gaskell


Feedback is a critical part of the improvement process. Without accurate and timely feedback it’s almost impossible to improve and learn from our mistakes, be that as individuals, as teams or as organizations. The Feedback Lab is an organization looking to aid this process in our civic institutions.[read more]

How to Maximize Audience Engagement and Acquire Feedback

June 6, 2013 by Douglas Karr

Creating a buzz around a business and getting your target audience interested in your products or services is the first step to building a loyal community. In the short-term, this can lead to increased traffic and sales. In the long-term, this can establish a legion of brand ambassadors who function much like a team of guerilla marketers.[read more]

Enterprise Feedback Management – why should you care?

May 9, 2012 by Ivar Kroghrud

I call feedback gathered in these moments of truth "event-driven feedback," and with event-driven feedback, you need to act fast. An ability to manage the flow of data and empowering the right individuals (or systems) within your organisation to act is crucial and very powerful. If done properly, the effect can be staggering.[read more]

Two Compelling Social Media Trends for 2012

December 26, 2011 by John Serpa

"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."[read more]


It's A Volunteer Mentality.... Teaching With Social Media

September 28, 2011 by Julie Morey

"It's a volunteer mentality" features guitar instructor Tim Wilson. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Tim Wilson[read more]

Think Before You Post – an Open Letter to All Consumers

July 9, 2010 by Shama Hyder

Dear Consumer, “Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” Theodore Roosevelt. This is one of my favorite quotes – perhaps because I...[read more]

3 Tips for Dealing With Negative Feedback Online

At a Blogwell conference last year, Tim Collins and Ed Terpening from Wells Fargo shared their experience using social media to reshape online conversation about their brand.  In the presentation below, Tim and Ed outline three tips for marketers looking to improve the tone of negative conversations online. Video: Ed on...[read more]

90 Minutes

August 10, 2009 by Valeria Maltoni

That's about as long as it takes for a longer form of content, like a bog post, to gather feedback from the moment of publishing. You know how you're doing within that time frame. No comments, likes, or retweets, and you can be sure it will just sit there, a virgin in your stream. That doesn't mean it's not interesting, it's just not...[read more]

Contemplating the Echo Chamber: Just Who Are You Talking To?

April 29, 2008 by Nancy Williams

Recently, I have found myself at a bit of an impasse with this blog. It is not because I haven't wanted to write, although time (or lack of it) has been an issue. It is more that I am feeling slightly disillusioned because I am aware that I am quite regularly stuck in the proverbial echo chamber with my subject matter. If I am finding...[read more]

Starbucks embraces customers' input

March 25, 2008 by Josh Bernoff

by Charlene Li Today I tried out Starbucks' new customer feedback and idea generation site at, which is powered by Salesforce Idea (it's the same product that's behind Salesforce's own Idea Exchange and Dell's Ideastorm).  Josh and I feature these two sites in our Groundswell book, as an example of how a company...[read more]

10 Common Objections to Social Media (Thank you ReadWriteWeb)

January 8, 2008 by Scott Bauman

Sometimes someone writes something better than you can, so your only job is to share.  In this case, the thing to share comes from Marshall Kirkpatrick from ReadWriteWeb, a good source for insight (get the RSS feed if you haven't already).  His posting Ten Common Objections to Social Media Adoption and How You Can Respond is...[read more]

Why don't we just ask?

December 18, 2007 by Angelo Fernando

Why are marketers are often reluctant to ask for feedback? Surveys are so easy to do and people are so willing to tell you what they think. Yet surveys seem to have been overshadowed in a world of social media, and trackbacks, and the ability to dig deep and look at keywords. While I am a huge promoter of keyword intelligence, it's so...[read more]

The Power of Twitter

December 11, 2007 by Dave Fleet

Musing about the power of Twitter to enable companies to get quick feedback about their products or ideas.Mobile post sent by davefleet using Utterz.  Replies.  mp3 Link to original post[read more]