social search posts, articles, and infographics

Is Bing More Social Than Google?

May 14, 2012 by Mac Ocampo
with 201 views

Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]

Does social media have an affect on SEO?

February 16, 2012 by Gursharn Kandola
with 905 views

Think of it as something from your daily life. If something is good, then you’re going to talk about it. If you’re talking about it, people need to know about it. With the current SEO model, the best optimized pages garner the most attention – but does that mean that those products are the best? Or that the service is the best? Of course not. [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,666 views

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

Google: Don't Be Evil

January 14, 2012 by Peter Himler
with 2,381 views

Scott McNealyIn March of 1998, the straight-talking CEO of Sun Microsystems travelled to Washington to testify before Congress on the then-monopolistic ways of one famous tech company out of Redmond, WA. Scott McNealy, with whom I sat the following morning in the green room of NBC "Today," had this to say:"The only technology I'd rather... [read more]

Google Launches Social Search, Twitter is Pissed

January 11, 2012 by Tammy Kahn Fennell
with 1,288 views

Anette Linnea Rasmussen/shutterstock

Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” It's being dubbed "Search Plus Your World." There's a lot of people up in arms about it, but, the most notable opponent is the microblogging giant, Twitter. [read more]

Google Search Plus Your World: The Rise of the Social Engine

January 11, 2012 by Mac Ocampo
with 880 views

Google just launched “Search Plus Your World” which will finally test the mettle of Google’s now 62 million strong social network. Google+’s three new features will improve user experience and help connect G+ users to their social networking pages. [read more]

Google Plus Brings Social Media to the Heart of Search

January 11, 2012 by David Amerland
with 483 views

Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices. [read more]

Measuring Social Distances

November 14, 2011 by Vitaly Veksler
with 363 views

"Your social accounts are basically social spaces. Although you may think of degrees of separation as your distance to your friends and fans, in reality that calculation is in no way representative of how close you and your connections really are. Social closeness is basically a question of how responsive your network is to what you have to say." [read more]

Google+ Didn’t Forget About Twitter

November 11, 2011 by Mac Ocampo
with 569 views

A lot of talk about Google+ vs. Facebook really suggests that the latter is a direct competitor to Google’s social network. But wait, Google+ didn’t forget about Twitter as well. We all know that content fuels the Web and without user-generated content social networks will be a desolate place. Google being the content connoisseur that it is, will also try to grab some of Twitter’s userbase comprised of brands and journalists. [read more]

Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

November 8, 2011 by George Guildford
with 2,512 views

After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button... [read more]

Bing Continues to Add Social Media Features, Google Continues to Shrug Them Off

September 13, 2011 by Steve Olenski
with 574 views

"So the big news, at least in some circles, is that Bing and Twitter have re-upped their agreement to have Twitter feeds appear in real time searches on Bing. And only in this social media on steroids world we find ourselves in could two powerhouse entities - in this case Microsoft and Twitter, announce to the world a renewing of a partnership via such an heretofore unorthodox platform..." [read more]

Are Social Signals Used In Search?

August 14, 2011 by Caroline Melberg
with 214 views

"I don’t think many Internet marketers would question whether or not social signals are used in search. It’s pretty clear that they are. The only question is, to what extent?" [read more]

Move Over SEO, It's Time For Social Search

July 11, 2011 by Tammy Kahn Fennell
with 566 views

This isn't new, in fact if you're a Google user its something that you've probably seen cropping up in your every day searches - results which your friends have also shared on Twitter, and more recently, your friends who have +1'd something interesting. This is influencing results. Don't believe me? This is pretty easy to confirm, find a good and trusted friend (if you have one), Google a keyword you believe you rank well for whilst signed in to Google, and get your friend to do the same and compare the results. They will be similar, but with key differences. [read more]

Why Google+ Doesn't Stand a Chance Against Facebook

July 1, 2011 by Tommy Walker
with 10,014 views

Facebook is a Predator. While they're not making any sort of move on Google+ right now, they've been working for years to put the right technology in place to make Google as an entire entity obsolete. [read more]

+1: Google Launch Rival To Facebook's Like Button

March 31, 2011 by Kate Edwards
with 464 views

Yesterday, Google's Rob Spiro published a post on The Official Google Blog explaining a new search feature called +1. +1 is a button, much like the Facebook Like button, that can be added to content pages. Users who click the +1 button are giving that content a direct recommendation to Google. [read more]

How Will Social Search Affect Social Media and SEO?

March 7, 2011 by Alex Smith
with 7,622 views

Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape. [read more]

Social Search–Optimising Is Not An Option!

January 6, 2011 by Daren Bach
with 1,787 views

If there’s one message that needs to be clearly understood in 2011 by website owners, it’s that Google is no longer the only game in town! Social Search and Mobile Web are carving up the online landscape and opening up alternative routes to drive visitor traffic and convert niche customer engagement. Yes, aspects of established online... [read more]

Optimizing Brands for Social Search

March 8, 2010 by Brian Solis
with 2,768 views

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.... [read more]

McDonalds Content, Social Search and The End of Hand Crafted Content

December 16, 2009 by Dave Fleet
with 430 views

Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to “the end of hand crafted content” as he sees it, Arrington speculates that, just as “old media” complained about the emergence of “new media” such as TechCrunch, the “new... [read more]

Is Social Search a threat to SEO?

November 5, 2009 by Nikos Anagnostou
with 1,861 views

I think it is. And I tweeted so yesterday. And the reason is obvious. What is SEO about? Ultimately, it is about one thing: the ‘website'. It's about making a website and its pages discoverable, ranked favorably in search results, described appropriately so that searchers hook on the description etc. But ‘... [read more]