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Search Marketing Integration: How Social Media and Search Will Combine in SMI

March 30, 2013 by Alex Baker

social search

SEO tactics that worked three or four years ago are no reliable, because changes in Google algorithms have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements, including social media.[read more]


The Future of SEO Is Social

March 28, 2013 by Amanda Green

Consumer-controlled SEO/shutterstock

Graph Search and growing numbers on Google+ are clearly leading us to a social search, a search that yields results our friends would recommend. With the blurring lines between traditional SEO and social media, the future of search is directly related to what it should have targeted all along: you.[read more]

Leveraging Social Search: How Google Plans to Dominate the Travel Sphere

January 21, 2013 by Frederic Gonzalo

Since purchasing ITA Software in 2010, Google has been showing clear signs of its intentions to dominate the travel industry. Google search on the road.[read more]


The New Backlink Strategy Involves Social Media

January 21, 2013 by Tara Hornor

All of the major search engines are endorsing Social Signals, a form of building links back to your site, and especially Google with the +1 vote. Why are the big SE's so excited about this new form of backlinking? Well, it really is almost completely organic.[read more]

Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities

January 17, 2013 by Julia Ramsey

Social Search

Of course, Graph will be most valuable to those who are fully immersed in the service and have friends who do the same — but with Facebook’s 800 million-strong base and the heavy-engagement nature of the service, that’s a hell of a sample size.[read more]


Testing the Impact of Your Social Media Posting on Search Engine Results

July 24, 2012 by Keredy Stott

It is one thing knowing that social signals are important, but it is quite another to understand how your brand’s social network activity is directly impacting the visibility of the social profile or company website in search engine results pages.[read more]


Is Bing More Social Than Google?

May 14, 2012 by Mac Ocampo

Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again?[read more]

Does social media have an affect on SEO?

February 16, 2012 by Sharn Kandola

Think of it as something from your daily life. If something is good, then you’re going to talk about it. If you’re talking about it, people need to know about it. With the current SEO model, the best optimized pages garner the most attention – but does that mean that those products are the best? Or that the service is the best? Of course not.[read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation.[read more]

Google: Don't Be Evil

January 14, 2012 by Peter Himler

Scott McNealyIn March of 1998, the straight-talking CEO of Sun Microsystems travelled to Washington to testify before Congress on the then-monopolistic ways of one famous tech company out of Redmond, WA. Scott McNealy, with whom I sat the following morning in the green room of NBC "Today," had this to say:"The only technology I'd rather...[read more]

Google Launches Social Search, Twitter is Pissed

January 11, 2012 by Tammy Kahn Fennell

Jack Menzel, product management director of search, explained that now Google+ members will be able to “search across information that is private and only shared to you, not just the public web.” It's being dubbed "Search Plus Your World." There's a lot of people up in arms about it, but, the most notable opponent is the microblogging giant, Twitter.[read more]


Google Search Plus Your World: The Rise of the Social Engine

January 11, 2012 by Mac Ocampo

Google just launched “Search Plus Your World” which will finally test the mettle of Google’s now 62 million strong social network. Google+’s three new features will improve user experience and help connect G+ users to their social networking pages.[read more]


Google Plus Brings Social Media to the Heart of Search

January 11, 2012 by David Amerland

Search, increasingly, is nuanced by social media. The socialisation of content (which is the bulk of what social media marketers post) contributes, significantly to website ranking which then leads to higher volumes of traffic and better search results. Social media then, albeit at a stretch, is search engine optimization (SEO) which, by its very nature is more accessible and thereby more popular than SEOs more arcane and decidedly unsexy practices.[read more]


Measuring Social Distances

November 14, 2011 by Vitaly Veksler

"Your social accounts are basically social spaces. Although you may think of degrees of separation as your distance to your friends and fans, in reality that calculation is in no way representative of how close you and your connections really are. Social closeness is basically a question of how responsive your network is to what you have to say."[read more]


Google+ Didn’t Forget About Twitter

November 11, 2011 by Mac Ocampo

A lot of talk about Google+ vs. Facebook really suggests that the latter is a direct competitor to Google’s social network. But wait, Google+ didn’t forget about Twitter as well. We all know that content fuels the Web and without user-generated content social networks will be a desolate place. Google being the content connoisseur that it is, will also try to grab some of Twitter’s userbase comprised of brands and journalists.[read more]


Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

November 8, 2011 by George Guildford

After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button...[read more]

Bing Continues to Add Social Media Features, Google Continues to Shrug Them Off

September 13, 2011 by Steve Olenski

"So the big news, at least in some circles, is that Bing and Twitter have re-upped their agreement to have Twitter feeds appear in real time searches on Bing. And only in this social media on steroids world we find ourselves in could two powerhouse entities - in this case Microsoft and Twitter, announce to the world a renewing of a partnership via such an heretofore unorthodox platform..."[read more]

Are Social Signals Used In Search?

August 14, 2011 by Caroline Melberg

"I don’t think many Internet marketers would question whether or not social signals are used in search. It’s pretty clear that they are. The only question is, to what extent?"[read more]

Move Over SEO, It's Time For Social Search

July 11, 2011 by Tammy Kahn Fennell

This isn't new, in fact if you're a Google user its something that you've probably seen cropping up in your every day searches - results which your friends have also shared on Twitter, and more recently, your friends who have +1'd something interesting. This is influencing results. Don't believe me? This is pretty easy to confirm, find a good and trusted friend (if you have one), Google a keyword you believe you rank well for whilst signed in to Google, and get your friend to do the same and compare the results. They will be similar, but with key differences.[read more]

Why Google+ Doesn't Stand a Chance Against Facebook

July 1, 2011 by Tommy Walker

Facebook is a Predator. While they're not making any sort of move on Google+ right now, they've been working for years to put the right technology in place to make Google as an entire entity obsolete.[read more]