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Digital Era Success: Five Building Blocks

February 3, 2014 by Courtney Hunt

Digital Era Success

Many people are trying to wrap their brains around the applications and implications of social and digital technologies, particularly from professional and organizational perspectives. I’m often asked what I think are the primary building blocks for Digital Era success.[read more]

Goals, Objectives, and Setting Your Social Media Radar on Success

January 5, 2014 by Matthew Peneycad
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Social Media Radar

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business. Without well-defined goals and objectives, there is no way to determine what success looks like, and no way to optimize.[read more]

Social Media Success is More Than Skin Deep

August 24, 2010 by Maggie McGary
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Augie Ray from Forrester wrote an awesome post about the difference between social media success and social media marketing success. He makes the great example of three retailers whose stores he recently visited, two of which were horribly staffed and maintained--yet those same two stores boast "successful" social media campaigns. Social...[read more]

Anatomy of an Online Brand Community: What Keeps a Brand Community Ticking?

August 21, 2010 by Amitha Amarasinghe

FB Profile of Otara GunawardeneIs it important for a brand to have a feature rich community website with all the features of Facebook, Twitter, Youtube and Flickr, in order for you to build a devoted community of fans around it? Or, can we build a community around our brands even without a corporate website for our company? What are the...[read more]

The Secret of Leveraging Social Media for Business Success

July 12, 2010 by Paul Sutton

Much is written about the evolution of marketing communications from one-way broadcasting to two-way conversation. You’d have to have lived on the moon for the last 18 months not to have encountered some discussion on this topic. But as aware of the issues surrounding this as most businesses are, many if not most still have one huge...[read more]

Social Media Success and Serendipity

June 2, 2010 by Jay Dolan

I believe there is a firm equation between work and results. Good work with persistence gets better results. I know this equation isn't exact, but it holds true often enough.  For example, the more I practice playing piano, the more I become a better pianist.   Thankfully for everyone, I realized I wasn't going to be...[read more]

Ratings and Enterprise 2.0

October 17, 2008 by Rex Lee

Be cautious in rating employee E2.0 contribution. Andrew McAfee recently questioned the need and value for rating employees and their usage of E2.0 applications. The chart on the left is his example of some of the things he would consider. Although these metrics may be of interest to those managing or designing various E2.0 programs,...[read more]

 
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