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True Story: Following Your Customer's Marching Orders

December 20, 2013 by Jill Konrath

Customer Marching Orders

Most sellers I know barely plan for their upcoming meetings. They operate on cruise control, totally oblivious to what’s even possible if they’d engage in the opportunity. Selling is a thinking-intensive profession today. It requires you to engage your brain, to invest time learning, to strategize and create.[read more]


Social Media ROI Isn't Enough

March 21, 2013 by Stephen Woessner

social media ROI/shutterstock

If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking? The company with the highest popularity rating doesn’t necessarily have the most loyal customers or the best business model. So, what should you be tracking?[read more]


Twitter Smarts: What Brands Can Learn From the TV Show Scandal

February 25, 2013 by Deidre Woollard

Last week ABC promoted Scandal as the “most tweeted-about show on Thursday nights” after the February 7th show generated over 350,000 tweets. How did Scandal get so popular and what can lessons can brands learn from this show?[read more]

Six Business Mistakes You Should Never Make Twice

February 19, 2013 by Steve Olenski

Alan E. Hall has seen many business mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. From his personal experiences - and those he’s witnessed from afar, fortunately - here are six mistakes Hall believes leaders should avoid at all cost.[read more]

Social Media Mistakes to Run Away From

February 7, 2013 by Adrian Snood

It’s essential to have a plan about how you want to use social media rather than just a ‘because it’s there’ approach and hope for the best. What many small companies and brands don’t think about are the mistakes that they are making on a day-today basis which ultimately could be costing them business and money.[read more]

6 Ways to Beat Your Competitors Online

February 7, 2013 by Scott Tobin

There is one thing in business you can always count on being a thorn in your side: your competition. It’s one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give away more to get the business. So what can you do?[read more]


Is Facebook Graph Search Sacrificing Quality for Quantity?

February 6, 2013 by Caroline Phillips Rodin

Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?[read more]

Six Tips for Managing an Out-of-Control Social Media Crisis

February 6, 2013 by Gini Dietrich

One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter. But I guess we know what happens when one assumes. To prove the “assume” point, let’s take Applebee’s as case in point.[read more]


Focus On Your Content, Not Just Marketing!

February 6, 2013 by Sandeep Rohilla

Gone are the days you applied your SEO tricks (spam links, unethical link building techniques, etc.) to convert site visitors into customers.The modern consumer has become tech-savvy. They use Google, Bing, Yahoo! Or to make informed purchase decisions. Content (both text and images) is a king that rules the web market.[read more]

Social Media Branding for Valentine's Day

February 6, 2013 by Cara Tarbaj

Incorporating Valentine’s Day into your social media branding is easy. Here are ways to be smart about it on Facebook and Twitter -- plus, a pro tip for you to get a jump on the competition.[read more]

Shareable Content for Valentine's Day

February 6, 2013 by Cara Tarbaj

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

Why Your Business Sucks at Social Media

February 5, 2013 by Vishal Pindoriya

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]

Valentine's Day Edition: Connect With Customers and Clients

February 5, 2013 by Cara Tarbaj

One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities. See how some big-time brands are taking advantage of the upcoming Valentine's Day.[read more]

Small Businesses Connect with Customers Using Social Media

February 3, 2013 by Nicole Arnold

If you loved big businesses, chances are you’d probably be working for one. But you are an entrepreneur; you work for yourself and for your customers. Here are a few tactics that differentiate you from big business by giving you a name, a face, an attitude and allowing you to connect with your customers.[read more]

Understanding Facebook’s EdgeRank

February 2, 2013 by Cara Tarbaj

A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. These are the factors you should concentrate on in order to increase engagement with your fans.[read more]

4 Important Points to Consider Before Kicking Off a Social Campaign

January 25, 2013 by Nathan Mendenhall

Don't let poor planning sink your social media marketing campaign. Here are four questions that you need to ask yourself before doing anything on a social channel.[read more]

Social Success Stories from the Market Leaders in Sports, Retail and Services

July 10, 2012 by Mike Lewis

Awareness, Inc., analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List, the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook.[read more]

5 Ways Brands Respond to Negative Comments on Social Networks (Hint: Only One is Effective)

June 28, 2012 by Carole Billingsley

What happens when something goes awry and negative customer comments start popping up on your company’s Facebook page or Twitter feed?[read more]

SMT Audio Webinar Archive: How Do You Scale Personal Engagement? A Fresh Look at Marketing Automation

May 24, 2012 by Cliff Figallo

How Do You Scale Personal Engagement?  A Fresh Look at Marketing AutomationHow do companies reconcile the need for engagement in customer service with the necessity to market themselves on a large scale? Personal engagement with customers fosters customer satisfaction, trust and loyalty, and this has been made easier and more...[read more]

Rewarding Mobile Device Customers Based on What They Actually Spend

May 17, 2012 by Andre Bourque

Photo credit: Lesley K, Flickr, Creative Commons

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.[read more]