user experience

For any small business looking to get involved in online marketing, this is the age-old dilemma. User experience and SEO should, ideally, work hand-in-hand, but that never seems to be the case. Company owners and Webmasters have to make changes to their websites in order to please the search engines, but this doesn’t always coincide with what readers want to read.[read more]

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One person’s creepy is another person’s cool.That’s the thought I had when my friend Amber posted an article on Facebook about Disney World’s new plan to track visitors with wireless bracelets. Long story short, Disney is going to distribute the wristbands to park goers.With the ability to opt out, the wristbands will be encoded with...[read more]

Paul Berry, CEO and Founder of RebelMouse, in his New York office.

“We’re the public de-nerdifier for Twitter,” says CEO and Founder Paul Berry. “As a best-practice user of their API, and with the new version of Twitter incorporating RebelMouse, this could be the very thing that makes Twitter seriously competitive with Facebook in terms of ‘friendliness.’” It also represents a threat to Facebook’s dominance with small businesses.[read more]

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Working with social web apps developers on getting things made: my role tends to be functionality ideation, user experience, and also, marketing communications and community development.[read more]

Pinterest is all the rage, as of this writing... People are motivated to visit blogs from Pinterest by one thing: image quality --Let's remember, every action in liking, re-pinning and sharing in Pinterest is visually-driven.  Recipes, kittens in coffee cups, hot infographics, and inebriated people removing themselves from the gene...[read more]

Photo by claudia gabriela marquez vieria via Flickr

In today’s constantly changing and competitive business environment, consumers are seeking more personalized care and services for any engagement enter into prior to committing to any transaction. Relationships begin with humble greetings and a smile, progresses to a natural conversation and eventually evolves to understanding the needs...[read more]

"What type of community you should have depends on the goals for the community—whether it’s lead generation, customer loyalty, or awareness. But no matter what you community looks like, there are some simple ways to create a community that keeps your customers engaged with each other and your brand."[read more]

Walk into a pub and everyone knows your name, your favourite drink and the name of your best friend. Does that make you feel … (a) Popular and Cool(b) Exposed ad Scared ?                I read on www.avc.com that …Caterina Fake, co-founder of...[read more]

The days of holding criticism back are banished. Forget about it! Now, with the click of a mouse, you know the ins and outs of any company. As the user, YOU are given the ability to fully examine any company based on what's viewable online. This could be a few corporate blogs (with spokespeople), a YouTube video, the corporate homepage...[read more]

These primarily are questions for Tanya, but some of them involve issues about which reasonable people might disagree -- so here's your chance.  In my self-designated role as Usurper of User Experience, the following describes what I would like to do.  What say you? I've changed the permissions to prohibit anonymous...[read more]

Here's an idea, let's keep the orange but change the default so that all links show up in orange boldface.  That way links will look like this (you may need to click through to the post to see it), rather than looking like this.  See how much easier it is to read?[read more]