seo posts, articles, and infographics

Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views

Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

Is Your Blog Full of Sh*t?

May 12, 2012 by Barry Feldman
with 1,325 views

Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging. [read more]

Five Money-Making SEO Tips for Small Business Online Stores

May 7, 2012 by David Mercer
with 472 views

Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online. But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO company to drive traffic on their behalf. [read more]

How to Keep Your Online Reputation Strong

April 23, 2012 by D William Jones
with 825 views

Igor Petrov/shutterstock.com

Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible. [read more]

Black Hat SEO Tactic to Avoid: Duplicate Content

April 17, 2012 by Nick Stamoulis
with 714 views

dendiz/shutterstock.com

...you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious.Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site. [read more]

Social Media Marketers Vote SEO Outranks PPC – SEO Analysts Smile Everywhere

April 10, 2012 by Shaun Hinklein
with 1,052 views

Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising. Consider me part of the 43 percent. PPC isn’t for everybody, but it’s not about who it’s for. It’s about what the campaign is about. Honestly if that high of a percentage isn’t using PPC then doesn’t that mean the social media marketer who doesn’t is just in the content creation business? [read more]

Google Panda Makes Guest Blogging Essential

April 6, 2012 by Ripley Daniels
with 1,609 views

designsstock/shutterstock.com

The Panda-dubbed updates to the Google algorithm that started changing ranking factors (and search results) in early 2011 have dramatically shifted the search marketing game. [read more]

Website Navigation: How to Avoid Shipwrecks

March 14, 2012 by Barry Feldman
with 911 views

Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation. [read more]

The Most Effective SEO Strategy of All Time

February 26, 2012 by Barry Feldman
with 13,042 views

Everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content. [read more]

Expose Yourself: Ensure Your Social Media Shows Up At The Top of Your Google Results

January 21, 2012 by Patrick Ambron
with 2,033 views

Photo by Davide Restivo via Flickr

It’s likely that every single person visiting SocialMediaToday.com maintains social media profiles, and each of you works hard to make sure your presence represents who you are. You spend time filling it with interesting information about what you like and what you’re up to. In fact, you could argue your social media presence... [read more]

With Google+ Are Social Media and Search Engine Optimization Now Kissing Cousins?

January 20, 2012 by Michael Gillen
with 596 views

SuriyaPhoto/shutterstock

Now that Google is using Google+ in their search engine results, what does it mean for the SEO industry? [read more]

Google, Google+, Your World and Search Integration

January 13, 2012 by Annie Infinite
with 316 views

Now we have the full integration of Google+, the Social Graph and Semantic Search announced by Google in this headlining post: Search Plus Your World calling the new bundle of semantic, social graph and Google+ by the laid back and unsensational title of ‘Your World”. [read more]

To Build an Audience and Credibility: Be Consistent!

January 9, 2012 by Ripley Daniels
with 697 views

Anastasiya Igolkina/shutterstock

Consistency is one of the most important things to consider when developing your blog. I’m talking not just about in the quality of the content (although that is important), but the regularity with which your website is updated. With a trillion websites at any user’s fingertips, you can’t afford to have someone come to your site and click away just because you don’t have the latest content up on your site. If you want people to continue to come to your site, you have to be consistent. [read more]

Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 1,063 views

Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

Brands & Agencies Need To Consider Integrating PR & Search Alongside Social Media for 2012

January 2, 2012 by Keredy Stott
with 1,053 views

boians/shutterstock

Overall, the fact is simply that social media is growing up as a discipline in its own right. With brands continuing to invest heavily, including the mainstream, as well as early adopters, it seems highly likely that next year brands and their agencies will need to ensure that their activities across the areas of print and online PR, search and social media are working together, not the stand alone approach adopted by many at present. [read more]

When It Comes To Search, Speed Matters

December 23, 2011 by Adam Price
with 799 views

Google announced last year with little fanfare that speed was going to become one of the new criteria for determining search rank. [read more]

Social Marketing Optimization (SMO)

December 7, 2011 by Mike Lewis
with 1,481 views

"The social web changes at an unbelievable rate and the programs and plan we put in place just a few months have the potential to quickly grow outdated. To add to that, we are often biased by our choices, and sometimes are too close to our programs to know if we are doing the best we can." [read more]

SEO Is Not Dead, It’s Reincarnated

November 22, 2011 by Adam Price
with 1,266 views

Moments after the release of Siri, the predictable “SEO is dead” articles began appearing everywhere. As someone who started in SEO, I pretty much always relegated these article topics to authors in need of blog reads. The SEO is dead prediction is probably only slightly older then SEO itself. [read more]

Google Algorithm Update - Freshness Counts Even More Now

November 9, 2011 by James A Martin
with 855 views

Google recently updated its ranking algorithm to put more emphasis on newsy, fresh content, affecting 35 percent of all searches. What does this mean for SEO and social media? [read more]

Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

November 8, 2011 by George Guildford
with 2,512 views

After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button... [read more]